October 1, 2003




Catalog Tracker: Free S&H Losing Its Luster?

Continuing the trend started in April, Catalog Tracker in July received fewer catalogs than it had during the same month last year. But a new trend may have started: For the first time this year, a smaller percentage of mailers …

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In News

October 1, 2003




Sure Fit Uncovers New Product Lines

Recipients of the latest Sure Fit Slipcovers catalog will find more than new coverings for old furniture. The New York-based manufacturer/marketer’s Special Decorating Edition introduces bedding and window treatments to match Sure Fit’s best-selling slipcovers.
Sure Fit mailed 3 million …

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In Uncategorized

October 1, 2003




Catalog Analysis: Profit and Loss Statements Part 2

In June we looked at the profit and loss statement, discussing how a catalog P&L or income statement is different from that of a manufacturer and reviewing what is meant by cancellations, returns, exchanges, cost of goods, and gross …

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In News

October 1, 2003




Doctors Foster & Smith Testing TV

Who says you can’t teach an old cataloger new tricks? Twenty-year-old pet supplies mailer Doctors Foster & Smith is launching its first TV ad campaign in October. The Rhinelander, WI-based cataloger is testing commercials on cable-TV networks including Animal Planet and …

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In News

October 1, 2003




Battling Today’s Economic Doldrums

POLITICAL AND ECONOMIC conditions seem bleak. Unemployment levels are near all-time highs. Small-parcel delivery costs are rising faster than anyone’s ability to recoup them. Paper and packaging expenses fluctuate with the instability of world markets. Today’s headlines? No, I’m talking …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

October 1, 2003




Groundwood #5 Going Up

As many expected, paper prices are going up. This time it’s groundwood #5 that’s taking the hit. In early August, UPM Kymmene announced a $2/hundredweight (cwt) price hike on #5 lightweight coated (LWC), and other mills, including International Paper, Stora Enso, Weyerhaeuser, …

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In News

October 1, 2003




New Catalogs

HighRoads
The DeSantis Collection, a cataloger of menswear suitable for the corner office, is now outfitting its audience for the weekends. Its HighRoads spin-off, launched in February, sells men’s casual apparel.
The debut edition mailed to 315,000 names from the DeSantis …

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In News

October 1, 2003




Lists and Prospecting: New Look at Old Names Aids Abbey Press

Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to. But last fall, it began testing IntelliMerge, a name selection service from St. Paul, MN-based service …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

October 1, 2003




Golfsmith’s Latest Acquisition All About Market Share

As part of its goal to become the dominant multichannel marketer of golf equipment, cataloger/retailer Golfsmith in late July bought Don Sherwood Golf and Tennis World. San Francisco-based Sherwood operates six Bay Area stores but doesn’t have a direct …

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In News

October 1, 2003




Data Tech: Closeup Look at a PC-based Merchandising System

Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand data to minimize backorders and stock-outs while trying to reduce end-of-season overstock inventories. ▪ Helping out with …

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