January 1, 2005




Waaay Beyond the Call

IT’S BEEN YEARS since your call center morphed from a simple phone-based organization into a multichannel, multimedia, multitasking behemoth. And you’re still being asked to, in that dreadful phrase, “drive new revenue”! What’s a contact center manager to do?
We …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

January 1, 2005




Acing a paper test

Paper represents more than 25% of a cataloger’s budget, notes Michael Carton, director of print production for New York-based AGA Catalog Marketing and Design. So when catalogers are seeking to cut costs, paper is often an area they look at. Yet …

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In Uncategorized

January 1, 2005




THT Designs spins off kids’ catalog

Thanks in large part to catalogs such as Pottery Barn Kids and Company Kids, there’s a wealth of merchants selling furnishings for children. And Omaha, NE-based THT Designs has entered the fray. But the parent company of gifts titles Tender …

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In Uncategorized

January 1, 2005




NEW WEB CATALOGS

Plumpstocking
Stockings and stocking stuffers have always been big in Kathleen Vignos’s family. That’s why the former technology and software consultant and mother of two small children launched Plumpstocking in October.
Plumpstocking sells nearly 350 gift items, from children’s toys to …

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In News

January 1, 2005




Postal reform: the saga continues

Postal reform will not go down in the history books as one of the accomplishments of the 108th Congress. But mailers and marketers are hopeful that the 109th Congress will pick up where its predecessors left off and pass legislation …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2005




Concepts Direct catalogs live on

To paraphrase Mark Twain, reports of the demise of Concepts Direct’s five catalog titles have been greatly exaggerated. According to president Phillip Wiland, a November article in the Boulder County (CO) Daily Camera stating that the $51.6 million multititle mailer would …

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In News

January 1, 2005




Women’s apparel universe now on the wane

Welcome to a new monthly feature
Market Snapshot, based on data from New York-based media brokerage services firm ParadyszMatera. Each month we’ll take an in-depth look at rental file universes, promotion activity, launches, and other information about a specific catalog …

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In Uncategorized

January 1, 2005




Shopping around

Comparison shopping engines can help you boost sales and acquire customers — provided your company’s product is a top contender among the search results. And that doesn’t mean your company has to offer the lowest prices for the merchandise featured.
Unlike …

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In Affiliate, WEB CHANNEL: SEO/SEM

January 1, 2005




1-800-Flowers blooms after redo

Westbury, NY-based gifts merchant 1-800-Flowers.com is perhaps better known for its radio spots and Website than for its print catalog. But a recent creative and marketing overhaul has lifted response to the catalog, exceeding the company’s sales expectations.

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In Uncategorized

January 1, 2005




Safe and Sound?

Three years after the worst terrorist attack on U.S soil, our panic may have subsided, but our vigilance shouldn’t slacken. Although another assault could conceivably occur at any time, anywhere, the supply chain is especially vulnerable and needs to …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

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