February 1, 2002




Stars and Stripes Bring Cheer

This holiday season, plenty of catalogers were shouting, Three cheers for the red, white, and blue. Patriotic-themed merchandise sold spectacularly, regardless of the product category.
For instance, socks and stockings cataloger Foot Traffic had to restock its supply of American …

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In Uncategorized

February 1, 2002




Spinning a Global Web

Let’s say you’re searching the Website of Getty Images, a distributor of photographs, illustrations, and graphic software. You want to download a photo for the cover of your annual report. Since you sell track-and-field equipment, you type “jumper” into the …

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In Uncategorized

February 1, 2002




Knight’s Ltd. Goes Direct

Multititle mailer Knight’s Direct has quietly been making some big changes during the past year. In late December, the tightly held holding company changed its name from Knight’s Ltd. Earlier last year it folded its flagship title, women’s apparel book …

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In News

February 1, 2002




Listings

NEW LISTINGS
QUADRATEC ESSENTIALS
The 391,110-name masterfile of the Quadratec Essentials catalog is now available. Quadratec sells parts and accessories, including hardware, sound systems, and styling products, for Jeep, Ford, and Dodge pickup and compact sport utility vehicles. Customers, 95% of …

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In News

February 1, 2002




The Value of Terror

We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they could get even a few cents out of the deal. It’s …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

February 1, 2002




Spiegel, Brylane, Lillian Vernon Cut Jobs

When business was booming in the late 1990s, consumer catalogers had a tough time finding seasonal help to take and fulfill the crush of holiday orders. But during the holiday season just ended, a falloff in sales prompted Downers Grove, …

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In News

February 1, 2002




Foreign Affairs

While in China two years ago, I stopped at a general store/supermarket in a dusty neighborhood on the outskirts of Nanning, a characterless, charmless city far from the tourist track. The store sold everything from cassette tapes to soybean …

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In News

February 1, 2002




Operations and Management: Fighting the Elements

In our occasional series “The Smart Warehouse,” Steve Harris, senior vice president of Middlebury, VT-based site design consultancy Bread Loaf Corp. answers logistics questions about distribution centers.
This month’s question: I’m moving my distribution center up north. Should I be …

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In News

February 1, 2002




Another positive consumer confidence report

Less than a week after The Conference Board reported gains in consumer confidence for January, so, too, did the Univ. of Michigan Surveys of Consumers report for the month. The group’s index of consumer sentiment reached 93.0 in January, up …

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In News

February 1, 2002




Critics’ Choice Video Goes for DVDs

When Infinity Resources bought the Critics’ Choice Video catalog from magazine publisher Playboy Enterprises in October 2000, more than three-quarters of the title’s customers were over the age of 45. Now Itasca, IL-based Infinity is trying to appeal to a younger audience …

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In News

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