May 1, 2002




Federated Mulls Its Fingerhut Options

Five weeks after Federated Department Stores accepted a nonbinding letter of intent from Business Development Group Acquisitions (BDGA) to buy its entire Fingerhut Cos. catalog business, the deal had not been finalized. So despite pickets and protests, on April 5 Federated …

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In News

May 1, 2002




PC Connection, PC Mall Make Acquisitions

In the space of nine days, two computer catalogers — PC Connection and PC Mall — announced acquisitions.
On March 26, Merrimack, NH-based PC Connection reported that it was buying $219 million MoreDirect, a Boca Raton, FL-based e-procurement supplier of IT products to businesses …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

May 1, 2002




The Essential Vermont Country Store

Like many an aging celebrity, Weston, VT-based Vermont Country Store is pursuing youth. The venerable family-owned business, which began in 1946, in March test-mailed Essential Goods, a spin-off targeting younger baby boomers.
Given that the youngest of the baby boom are …

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In Uncategorized

May 1, 2002




New Web Catalogs

TheGuruSpeaks.com
Imagine receiving books online within seconds of placing an order. An e-books Website launched in January offers customers the instant gratification they seek.
TheGuruSpeaks.com, based in Wichita, KS, sells books about starting and building online businesses. Buyers …

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In News

May 1, 2002




talking heads

ANDREW TRAVERS, Dir. of Operations, The Orvis Co., Manchester, VT
From an operations perspective, the Web channel is treated as an enhancement to our already established direct-to-consumer catalog channel. Our Web site interfaces nicely with our order entry and inventory …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2002




Patagonia Gets Creative

As a manufacturer/marketer of outdoor gear and apparel, Patagonia doesn’t vary its product offerings hugely from one year to the next. And because roughly half of all its catalogs are sent to house file names, “we tend to go …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2002




Embracing the Upsell

“Selling isn’t in my job description! I was hired to take orders and handle complaints, not to sell products!”
“If I’d wanted a selling job, I would have applied someplace else!”
“I would feel uncomfortable and pushy trying to sell …

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In News

May 1, 2002




opinion & response

Rightfully Riled About Wrong Number
As I discussed with Paul Miller, who wrote your article “Bass Pro Focuses on Its Channels” (March 1 issue), the sales figure attributed to Bass Pro Shops is not correct. We are a privately owned company …

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In Shipping/Delivery

May 1, 2002




Listings

NEW LISTS
IDEA ART
The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers, 70% of whom are women, are primarily small-business owners and managers of marketing and graphic design …

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In News

April 30, 2002




Live from Government Affairs Conference: new privacy threats

(Direct Newsline) Washington–The privacy “bill of the hour” is a major issue for direct marketers, said H. Robert Wientzen, CEO of the Direct Marketing Association, speaking April 30 at the DMA’s 2002 Government Affairs Conference here.
The bill, a sweeping online privacy …

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In News

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