November 1, 2001




Consumer Shopping Survey: Part III

In this, the final installment of our three-part series on Catalog Age’s Consumer Shopping Survey, we look at the reasons that shoppers buy from catalogs and the Web. And we also look at the reasons nonshoppers shun those channels. (In …

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In News

November 1, 2001




Attack Aftermath: Catalogers Lend a Hand

The Sept. 11 terrorist attacks resulted in massive destruction, but the tragic events also produced a massive, perhaps even unprecedented, outpouring of help. Within days, catalogers large and small had started donating goods and funds to the relief efforts.
Marketers as …

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In News

November 1, 2001




GETTING CREATIVE: Advice from the pros

THE CONSULTANTS
Rick Binger is owner/principal and Camberly Moller is account manager of San Francisco-based catalog design and marketing firm Binger Catalog Marketing.
Mark H. Courtney is the president of marketing and communication design firm Courtney & Co., based in …

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In News

November 1, 2001




Answer Me This

A recent New Yorker cartoon showed a woman saying to her husband, Let’s do our civic duty and see a Broadway show. Immediately following the Sept. 11 terrorist attacks, it seems that patriotism, as much as if not more than desire, …

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In News

November 1, 2001




Short Takes: Bargain Aisle

Low-cost, low-tech, and conservative are still the watchwords in most distribution centers when it comes to investing in material handling equipment. In a recent survey of material handling executives, 48% of the respondents say they have a budget of less than $100,000 …

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In Uncategorized

November 1, 2001




USPS Makes Rate Case Official

Given the toll that the economy is taking on mailers, some catalogers might have expected the U.S. Postal Service to reconsider its proposed rate increase. The USPS Board of Governors (BOG) had announced the imminent filing on Sept. 11, only …

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In News

November 1, 2001




Operations and Management: Conserving Energy in the DC

You may have already cut your distribution center (DC) costs by switching to less-expensive packaging or installing a more efficient conveyor system. But you may have overlooked trying to reduce your energy bills.
According to The Guide to Energy Management …

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In News

November 1, 2001




Customer Care: A Super Duper Service Effort

Greenville, SC-based Super Duper Publications, which sells materials for speech therapists and teachers, has made the human touch a cornerstone of its business. Customer service representatives (CSRs) have instant computer access to customers’ buying histories and can talk to buyers …

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In News

November 1, 2001




Burpee Holding Co. Files for Chapter 11

Burpee Holding Co., the Warminster, PA-based holding company of seed cataloger W. Atlee Burpee & Co., filed for Chapter 11 bankruptcy protection in a Philadelphia bankruptcy court Sept. 21. The filing “will have zero impact on our catalog business,” says Burpee chairman George …

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In News

November 1, 2001




SUPER MODEL

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely comme il faut.
The odds of this happening may be slim, but it’s perfectly possible, …

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