November 1, 2000




Parcel Corporation Of America

PCA provides logistic solutions and cost savings for Catalog and Direct Response Industry Management. Our West Coast facility is capable of warehousing, fulfillment, LTL, and parcel consolidation to completely handle all of your distribution needs.

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October 1, 2000




SPIN-OFFS

Fisher-Price gets dressed Toy manufacturer/mailer launches apparel book Hoping to clothe the kids who play with its toys, Fisher-Price mailed more than 1 million copies of a 32-page apparel catalog in August.
The Clothes for Little People book sells apparel …

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October 1, 2000




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An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring J. Jill catalog. She waited a few months to order the watch, however, …

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October 1, 2000




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Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And sure enough, when we received the upscale bedding catalog Turiya (from Hanover Direct), we were hardly …

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October 1, 2000




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A call for online fraud protection Are any industry organizations lobbying on behalf of merchants conducting business online to build greater protection against fraud by consumers? Of course, Visa doesn’t seem to be issuing a set of guidelines to protect …

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October 1, 2000




HOLIDAY MAILINGS

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and faster than ever. Catalogers want the freshest names possible for mailings timed to land in shoppers’ …

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October 1, 2000




Web is the Rx for Moore Medical

Medical and surgical supplies cataloger Moore Medical is putting its money where it hopes new customers are: the Internet.
The New Britain, CT-based business-to-business mailer hopes to become a Web portal for the medical community: an online source that doctors, …

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October 1, 2000




Toysmart.com: the saga continues

The United States Bankruptcy Court recently rejected a Federal Trade Commission settlement in the Toysmart.com case. As part of its stringent privacy policy, the defunct online toy retailer had promised that it would never share customer data with a …

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October 1, 2000




U.S. computer sales growth lags

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer sales in the U.S. lags behind the growth of computer sales overseas. While U.S. …

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October 1, 2000




DATABASE MARKETING

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact, president/chief operating officer Chris Dice says it has added another 250-plus clients over the past year, …

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