October 1, 2001




Two More Pure-Plays Expand Into Print

Continuing the trend of bringing the dot-com to the customer’s doorstep, Web marketers Drugstore.com and Style.com recently launched catalogs.
Beyond cold tablets and antacids
Bellevue, WA-based online health and beauty products retailer Drugstore.com mailed its 30-page Specialty …

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In News

October 1, 2001




The Electronic Catalog: Are E-Wallets Empty Wallets?

For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed to be convenient, allowing customers to store all their credit-card information in one location for use at …

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In Uncategorized

October 1, 2001




listings

NEW LISTS
MAIL ORDER GIFT BUYERS
The more than 3.4 million households in the Mail Order Gift Buyers file include consumers who have purchased gifts through catalogs or other mailed offerings.Cost: $70/MSelects: state, SCF, zip, age, income, gender, credit card, …

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October 1, 2001




Rep. McHugh Proposes Another Postal Reform Bill

Washington—Rep. John McHugh (R-NY) on Sept. 28 proposed a new postal reform bill, called the Postal Accountability and Enhancement Act, designed to make the U.S. Postal Service more fiscally responsible and competitive. The draft legislation, which McHugh could formally …

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In Lists & Data - Business-14-05-2013

October 1, 2001




Targeting Doctors Provides Healthy Boost

Mailing to medical professionals is just what the doctor ordered for the Arthritis Foundation. After redesigning its catalog and refocusing its circulation to doctors rather than their patients last year, the Atlanta-based foundation realized a stunning 279% in sales, from $0.31 per …

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In Uncategorized

October 1, 2001




Alloy Launches AlloY-Access Reports

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports offer marketers, media, and analysts information about industry segments relative to the Generation Y demographic from a database …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

October 1, 2001




Miles Kimball Suspends Exposures Homes

Realizing just how different the furniture business is from the novelties, stationery, and picture-frame businesses, multititle mailer Miles Kimball is shuttering its Exposures Homes catalog. Miles Kimball president/CEO Mike Muoio confirmed that the June issue of Exposures Homes was …

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In News

October 1, 2001




Catalog Analysis: Manage That Inventory!

Every catalog business has its unique inventory challenges. Apparel catalogs can expect high returns and cancellations — often 25%-30% of sales — and typically have few items repeated each season. Conversely, many business-to-business mailers have a high number of repeated items from …

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In News

October 1, 2001




Small Catalogs Forum: Al’s Farm Toys Finds a Crop of Buyers

Growing up on a farm, Al Batzel collected toy replicas of tractors each year at the state fair. But he never imagined that he would be making a living from such toys.
In 1990, Batzel sold a few items at a …

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In Uncategorized

October 1, 2001




Financial Update: Still Searching for the Silver Lining

The cloud that is the economic slowdown continues to rain on business-to-business catalogers. And unfortunately, no silver lining is in sight.
During the second quarter, 60% of the publicly traded business-to-business and computer catalogers tracked by investment bank Ulin & Holland for …

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