September 1, 2001




High-Tech Products, Silver Award: Crutchfield, Winter/Spring 2001

“Large and dramatic, with an image of a football game that makes no mistake of target audience” was how one judge described the cover of Crutchfield’s Winter/Spring 2001 catalog. With this cover photo of a widescreen TV, this Silver Award …

More...

In News

September 1, 2001




Gifts Under $75, Silver Award: Museum of Fine Arts, Boston, Holiday 2000

The bold visual on the front cover of the Museum of Fine Arts, Boston catalog — a praying angel statuette — stops readers in their tracks and entices them to open the book. And once they’re inside, the assortment of art-inspired products …

More...

In News

September 1, 2001




Children’s Products, Gold Award: Hanna Andersson, Holiday 2000

The appeal of Hanna Andersson’s Holiday 2000 edition is obvious from the start. “The cover is infectious fun,” said one judge of the photo, which shows a chortling family sleighing in the snow, garbed in vivid striped long johns. The images …

More...

In News

September 1, 2001




Staying Tuned

Confession: I follow several soap operas. One is EastEnders, a British import on our local PBS station. The others are on the Yahoo! Finance message boards.
The message boards are ostensibly a means for investors and other followers of publicly …

More...

In Uncategorized

September 1, 2001




Gaiam Launches Magalog

According to a report from Boulder, CO-based Natural Business Communications and the Harleysville, PA-based Natural Marketing Institute, the lifestyle of health and sustainability (LOHAS) market generated $226.8 billion in sales in the U.S. last year. Multititle mailer Gaiam, which sells …

More...

In News

September 1, 2001




Consumer Specialty, Gold Award: Backroads, 2001-2002

“Breathtaking images with an element of luxury and adventure” is how one judge described the cover of vacations cataloger Backroads. The cover depicts not only a few varied destinations but also vacationers partaking in the adventure.
Backroads’ captivating cover comes …

More...

In News

September 1, 2001




Working Gear

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using them to do things that require statistical sophistication is a tough challenge.
To these challenges we must now …

More...

In Channel Integration, CRM

August 31, 2001




Customer Acquisition Costs Fall

Woodbury, NY–Online retailers’ customer acquisition costs fell to $14 during the second quarter of 2001, according to a report by Shop.org, an association of online merchants, and consulting firm Boston Consulting Group. The acquisition costs fell from $18 in the first quarter …

More...

In News

August 31, 2001




Economic Survey Shows Little Relief

Ann Arbor, MI—The August University of Michigan Survey of Consumers, released on Aug. 31, shows continued economic doldrums. The index for August of 91.5 was only slightly below July’s 92.4 but well below last August’s 107.3. The Index of Consumer Expectations …

More...

In News

August 31, 2001




Chico’s Direct Business Up 91%

Fort Myers, FL–Aided by a 91% increase in catalog and Web sales, women’s apparel cataloger/retailer Chico’s FAS posted a 48% second-quarter net sales increase, For the three months ended Aug. 4, total revenue was $89.5 million, compared with $60.6 million a year …

More...

In News

  1. 1
  2. ...
  3. 1441
  4. 1442
  5. 1443
  6. 1444
  7. 1445
  8. 1446
  9. 1447
  10. ...
  11. 1587