March 1, 2001




List Watch: Going for Brokers

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.
Today, list brokers do much more than sell files — they help grow catalog businesses
There was a time when you might say list brokers …

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March 1, 2001




Online Growth Amidst Dot-Com Upheaval

Despite 2000′s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s “Global Online Retailing” study, which surveyed 4,400 online buyers in 12 countries (including 1,400 in the U.S.), found that many consumers around …

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March 1, 2001




White Flower Farm Sprouts Magazine

A focus on ‘plants instead of celebrity and lifestyle’
White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers such as Williams-Sonoma, which launched the magazine Taste this past fall, the Morris, CT-based …

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March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

March 1, 2001




Small Catalogs Forum: Beating the Publicity Drum

You don’t have to spend a fortune on an outside PR firm to promote your company
You may think you don’t have the time or the money to launch a public relations campaign. But if you don’t do PR, you’re …

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March 1, 2001




Profile: David Bolotsky

You were an analyst at Goldman Sachs. What prompted you to become an e-tailer?
I had always wanted to run a business, and as an analyst, I felt like I was an outsider looking in. I had front-row seats at …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2001




Operations & Management: Spotlight On…Levenger

“Reading tools” marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in Delray Beach, FL. The warehouse handles two types of merchandise: “slapper” product, which is ready to sell, …

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March 1, 2001




Next Monet

In what has become a trend, all of our new catalogs this month started as Websites.
In hopes to help more consumers find that next Monet – or Renoir, or Picasso – Web marketer Next Monet launched a print catalog. …

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March 1, 2001




Puttin’ On the Ritz

You may not be running a five-star restaurant, but you’re no less subject to customer service imperatives than the toniest of maître d’s. In today’s competitive environment, no company can expect to survive if it ignores the most basic …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 1, 2001




Behind the Demise of SelfCare

The peril of focusing on Web content at the expense of sales
Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a number of industry observers were surprised by the Emeryville, CA-based company’s abrupt closing …

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