July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

October 1, 2000




DATABASE MARKETING

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact, president/chief operating officer Chris Dice says it has added another 250-plus clients over the past year, …

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In News

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

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In News

September 1, 2000




New Lists

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct response offers or to space ads. Cost: $80/M Selects: income, age, occupation, marital …

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In News

September 1, 2000




software

Sigma Micro’s Controller+ The business systems marketplace is demanding more options, more support, and of course, more e-commerce functionality. Sigma Micro is one of several WMS software developers responding to these demands. Its Controller+ has been installed by several large, …

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In Uncategorized

September 1, 2000




people

Too Close for Comfort Depending on which surveys you read, online consumers now rank their concern for the security of their personal information above their concerns about the economy, who will win the upcoming presidential election, and the national level …

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In Uncategorized

September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

September 1, 2000




systems

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants to go. But in a virtual marketplace, does “intermediation” really matter?
Probably not, because the supply “chain” isn’t …

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In B2B, Marketplaces

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

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