August 1, 2003




Following Anti-Spam in D.C.

Catalogers need to keep a pulse on spam’s fate in Washington, since their legitimate e-mails are often mistaken for spam. Anti-spam bills currently on the docket in Washington include:
S. 877: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (…

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In News

August 1, 2003




Vital Signs

Numbers are a significant part of prevention these days — after all, people change their entire lifestyles on the basis of numbers such as blood pressure and cholesterol level. Like a thorough physical check-up for an individual, a good operations measurement …

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In Opsandfulfillment_warehouse-20-03-2013, Order Mgmt

August 16, 2004




Best Buy Mails B-to-B Book

Look out, Staples. Beware, CDW. Minneapolis-based Best Buy, the $25.4 billion consumer electronics retailer, is going after the business market.
As part of a multichannel push into the b-to-b marketplace, Best Buy earlier this month mailed 400,000 copies of a 52-page catalog …

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In News

August 9, 2004




FedEx to Acquire Consolidator Parcel Direct

In a deal that will give Federal Express 80 more catalog parcel shipping customers and the opportunity to one-up rival United Parcel Service in the residential ground delivery market, FedEx on Aug. 9 agreed to acquire small package consolidator Parcel Direct from …

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In News

August 1, 2004




listings

NEW LISTS
CRAFTS AMERICANA MASTERFILE
The parent company of the Connecting Threads, Artist’s Club, and Knit Picks crafts catalogs, Crafts Americana has 150,000 12-month buyers on its masterfile. Customers have an average age of 50 and an average income of $50,000; they spend …

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In News

August 1, 2004




DMA Names Greco President/CEO

The Direct Marketing Association on July 7 named John Greco Jr. president/ CEO. He replaces Bob Wientzen, who left the New York-based organization at the end of June.
Greco has no background in the catalog business, although he did hold several …

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In News

May 2, 2003




Live from the FTC Spam Forum: Blacklists Defend Their Methods

(Direct Newsline) With the memory still fresh of an e-mail blacklist company being served with legal papers, three blacklist executives were run through the gauntlet yesterday at the Federal Trade Commission Spam Forum.
“Blacklists stop legitimate e-mail that people have …

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In News

May 1, 2003




Chapin Co. Makes Direct Push

A manufacturer of outerwear for outdoor enthusiasts, The Chapin Co. is no longer content to sell solely to retailers. The Wayzata, MN-based company is setting its sail for the catalog industry, says president Ken Tarter. But several of Chapin’s retail …

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In News

May 1, 2003




Catalog Legislation: Greetings from Washington!

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) — there’s a lot of new and pending legislation on all of these topics that could dramatically alter the way you conduct business. So in this inaugural column, I’ll …

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In News

May 1, 2003




Operations and Fulfillment: Mailing It Over There

Somebody in your marketing department made the brilliant decision to begin mailing your catalog overseas. Now it’s your job to get the books into the hands of international customers.
How you deliver your catalogs to overseas shores depends on several …

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