September 1, 2000




Deluxe assortment

How does the expansion of Internet-based sales alter the picture of payment processing?
It’s a money-colored thing Remember when you were a kid and you needed only the smallest box of crayons to fill in simple line drawings at school? …

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In CRM, Inventory

January 1, 2001




CASE STUDY: ROSS-SIMONS

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry, gifts, and tabletop items marketer Ross-Simons is working hard to maximize the synergies of its multiple channels – at least …

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In Channel Integration, News

January 1, 2001




InStyle Catalog Already Out

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched a catalog. But if you were not among the 750,000 people who received the 42-page book in October, you’re out …

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In News

January 1, 2001




The More Things Change

Historically, the direct-to-customer fulfillment industry has tended to view the outsourcing of fulfillment operations as unacceptable. That attitude is rapidly changing as the third-party fulfillment (3PF) services marketplace is transformed, largely by e-commerce. 3PFs now represent a viable operating alternative …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




Catalogs on TV

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of online shopping. But holiday 2000 saw such catalogers as CDW Computer Centers, J.C. Penney, Talbots, and Victoria’s Secret promoting …

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In News

January 1, 2001




Programmer’s Bids Adieu to Europe

Programmer’s Paradise’s third-quarter European sales tumbled 37%, to $19.5 million
In a move to bolster its domestic sales, business-to-business software cataloger Programmer’s Paradise is selling its European operations. The Shrewsbury, NJ-based cataloger in December signed an agreement with Leipzig, Germany-based PC-Ware Information …

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In Lists & Data - Business-14-05-2013

January 1, 2001




ABC 123

You’ve figured out your operations costs and allocated them correctly, as described in Part One of this article (November/December 2000). How do you use this information to cut expenses and improve processes? Logistics expert Terrance L. Pohlen shows you the …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

August 1, 2000




Mailers: USPS overstates contingency needs

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.
In testimony filed in June, cosponsored by nine industry associations and four large mailers, postal consultant …

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In News

August 1, 2000




LEGISLATIVE ROUNDUP: No news is good news

Little action on bills expected for rest of year
Few, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress. “It appears that none of the privacy bills or other …

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In News

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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