March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

July 19, 2001




iGo Faces Delisting; Requests Hearing

Reno, NV—Looks like more bad news for wireless products marketer iGo Corp. On July 17—the same day iGo (Nasdaq: IGOC) announced a 27% staff reduction—the marketer received notification from Nasdaq that its stock was subject to delisting for failing …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

July 1, 2001




Eye on B-to-B: A Bid for Ancillary Sales

PC Connection has had success auctioning printers and desktop computers online.
A third-party auction Website can expose a cataloger to a new audience of prospects
Here’s a sign that online business-to-business auctions are coming of age: Web auction giant eBay …

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In News

July 1, 2001




NEW LISTS

DOMESTIC TRAVELER DATABASE
The Domestic Traveler Database has names and home addresses of more than 1 million people who love to travel on a regular basis. These consumers have filled out a survey expressing their interest in travel and in receiving …

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In News

July 1, 2001




Annual Catalog Awards and I.Merchant Awards

The 16th Annual Catalog Awards and the Second Annual I.Merchant Awards were distributed on June 6 at the Annual Catalog Conference in Boston. Profiles of the winners will appear in the September issue. In the meantime, below is a complete …

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In Uncategorized

June 7, 2001




ACA Winners

The winners of CATALOG AGE’s 16th Annual Catalog Awards and 2nd Annual I.Merchant Awards were announced on June 6 at a special luncheon presentation in Boston. The big winners this year were food mailer Harry and David, travel cataloger Backroads, …

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In International

January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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