May 1, 1999




Year ends on a weak note

Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel cataloger/retailer J. Peterman, for one, admitted that sluggish fourth-quarter sales contributed to its bankruptcy.
So …

More...

In Uncategorized

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 1999




Amazon.com expansion continues

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.
Not content to sell books, videos, and CDs over the Web, Seattle-based Amazon.com in February bought a 46% …

More...

In News

April 1, 1999




GOOD TIMES-FOR NOW

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel marketers Barrie Pace and Children’s Wear Digest, and seed cataloger Territorial Seed Co. all report double-digit sales increases …

More...

In News

April 1, 1999




Breaking away from the pack

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing up their brand image and identity, protecting their brand, building brand loyalty, and using their …

More...

In News

March 1, 1999




Listings

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers who spend an average of $51 per order.
Cost: 90/M
Selects: SCF, state, zip,
Contact: RMI Direct Marketing, 203-798-0448

More...

In News

February 1, 1999




Multiple analytical tools

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency, and monetary value (RFM). In fact, according to Catalog Age’s 1998 Benchmark Report on Lists and Databases (July 1998 issue), more …

More...

In News

January 1, 1999




listings

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly affluent, well-educated men over age 50.
Cost: $135/M
Selects: state/SCF/zip, gender
Contact: Conrad Direct List Management, 201-567-3200
DRINKER …

More...

In News

January 1, 1999




The annual best and worst catalog copy

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because in exasperation I’ve transferred a catalog I’ve lauded for years into the “five worst” dungeon. And-gulp-for the …

More...

In Email

January 1, 1999




‘Covering’ prospecting books

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative elements could include a unique border treatment or layout style, or a consistent color (think of the …

More...

In News

  1. 1
  2. ...
  3. 142
  4. 143
  5. 144
  6. 145
  7. 146
  8. 147
  9. 148
  10. 149
  11. 150
  12. 151