September 1, 2000




short takes

Cheat Sheet Did you know that using an e-commerce system can expand your average order size by as much as 30%? Or that it can help you cut per-order costs to less than $1? These and other ways to use cyber solutions …

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September 1, 2000




Williamsburg, Autumn 1999

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other words, the Williamsburg catalog offers a wealth of gifts, decor, and furniture, but it …

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In Email

September 1, 2000




people

J.C. Whitney & Co., the Chicago-based direct marketer of automotive parts and accessories, announced several appointments. Jerome Mascitti was promoted to vice president of finance. Mascitti was previously corporate controller of the cataloger for the past four years. Bruno Brunetti, …

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September 1, 2000




Art Institute of Chicago, Gift Catalog 1999-2000

“What is that on the cover?” asked one judge of Art Institute of Chicago’s winter 1999-2000 catalog. The soft-focus image depicting reeds and flowers is beautiful, conceded the judge, “but it’s confusing. I want to know more about it.”
Although …

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In News

September 1, 2000




South Cape, Edition 5, 1999 (Australia)

This Silver Award-winning apparel catalog from Australia is truly committed to its customers. When you open the first spread in the catalog, you find a box with the tag line “a store that makes shopping easy.” South Cape wants to …

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August 1, 2000




Silhouettes gets the right “FIT”

Plus-size buyers should not have to settle for anything less than cutting-edge fashions, according to specialty-size women’s apparel cataloger Silhouettes. The cataloger recently enlisted students of New York’s Fashion Institute of Technology (FIT) to give its clothing a fresh, new …

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August 1, 2000




A (sharp-dressed) British invasion

For about 14 years, London-based Charles Tyrwhitt Shirts has been outfitting English men and women in its native country through catalogs – and for the past three years, online as well. Clearly a success on the home front, the $22 million shirts …

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August 1, 2000




CATALOG STOCKS RISING – slowly

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s retail sector. But catalog stocks been suppressed for so long that there’s nowhere to go but …

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In News

August 1, 2000




DEMOGRAPHICS: Setting their sites on seniors

Catalogers find that older shoppers do buy online
If online-usage surveys are to be believed, catalogers that target older consumers need not bother investing in their Websites. But several marketers with a sizable percentage of senior buyers have found that …

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In News

August 1, 2000




The experts’ picks: Who are today’s creative leaders?

Minix: Great catalog creative is first and foremost demonstrated by a total package that resonates with customers and makes them want to shop with you. Effective catalogs demonstrate that they know their customers to a T by creating a shopping …

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