September 1, 2002




Riding the Rails

RAIL HAS TRADITIONALLY BEEN an inexpensive way to ship large quantities of goods. Some shippers have concentrated their expertise on integrating rail and other methods of shipping to construct client-specific networks for the most efficient and economical means of delivery. …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

September 1, 2002




Gold Awards, Gifts Under $75: Harry and David, Cool Fruit 2001

We all know that Harry and David flaunts some of the best food photography — make that photography, period — in the business. But as its Cool Fruit 2001 catalog shows, Harry and David is much more than pretty pictures.
The spring catalog …

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In News

September 1, 2002




Gold Award, Business Clothing: WearGuard, 2001 Volume 599

Who says work apparel can’t be sexy? Certainly not the folks at WearGuard. Of course, it helps that WearGuard sells rugged workwear, modeled by rugged-looking miners, mechanics, and carpenters. Moreover, the catalog’s product-in-use photos prompted one judge to describe the …

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In News

September 1, 2002




Blair Revs Up Its Marketing

“Ladies, start your engines.”
You might not think that a cataloger of apparel and housewares could benefit from an association with NASCAR. But Warren, PA-based Blair Corp. is betting that affiliating itself with the auto racing association will propel sales …

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In News

September 1, 2002




New England Serum Hopes New Name Gives It an Edge

Maybe you can’t teach an old dog new tricks. But you can give an old pet supplies catalog a new name. And that’s exactly what Topsfield, MA-based pet supplies cataloger New England Serum Co. has done. With its fall catalog, …

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In News

September 1, 2002




The Eyeballs Have It

Little did I expect when I went to see Minority Report that I’d spend less time trying to figure out whodunit than thinking about direct marketing.
The flick is nominally a sci-fi crime story. In the future, psychic mutants can …

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In Uncategorized

September 1, 2002




Russian Cataloger Turns Facilitator

In just six years, Moscow-based general merchandise cataloger Promopost Co. has built a $184 million business in Russia. Now the company is providing fulfillment and marketing services for international catalogers looking to break into the Russian market.
“With the economic reforms …

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In Lists & Data - Business-14-05-2013

September 1, 2002




Quadracci Remembered As a True Icon

“A delightful person” and “a spirited leader” are just a few of the tributes catalogers paid Quad/Graphics founder/owner Harry Quadracci upon learning of his death on July 29. Quadracci, 66, was found dead in a lake near his home in …

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In Lists & Data - Business-14-05-2013

September 1, 2002




Mergers and Acquisitions: Big Deals, Small Deals

A cursory glance at the mergers and acquisitions conducted during the second quarter reveals several boffo catalog transactions: Sears, Roebuck and Co.’s $1.9 billion purchase of Lands’ End, Kennametal’s $170 million acquisition of Milacron’s overseas metal-cutting division, and Riverside Co.’s …

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In News

September 1, 2002




*They’re the Top*

When discussing awards programs and winners, writers tend to trot out the same clichés. So let’s refrain from that, at least for a moment, to discuss just what the Annual Catalog Awards are all about.
For one thing, they …

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