September 1, 2000




HYBRID MARKETING

The consumer consideration How some b-to-b catalogers sell to individuals as well as companies
Business-to-business catalogers selling everything from graphics arts supplies to golf club components have expanded their scope to include consumer customers. Selling to individuals can goose sales …

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In News

September 1, 2000




Obedience Training

When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirements
The advent of Internet-based ordering has helped fuel higher customer expectations for fulfillment performance. These expectations, …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2000




talking heads

“Has the recent downturn in Internet stocks affected your business?”
I don’t believe we’ve been affected at all, to tell the truth. We see no signs of any change. We’re implementing our Internet strategy, and it’s going according to plan. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2000




Patagonia Sportswear, Winter 1999

According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books. First, Patagonia makes great use of its inside cover to explain its iron-clad guarantee policy as well …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2000




15TH ANNUAL CATALOG Awards

Better than the best of breed Have you ever seen a canine obedience trial? Not a dog show, in which the canines are judged solely on how closely their appearance adheres to the physical standard for their particular breed, but …

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In Uncategorized

September 1, 2000




Orvis, The Sporting Tradition, Fall 1999

In years past, the Catalog of the Year was actually awarded to the cataloger of the year: the catalog company that best exemplified the qualities necessary for direct marketing success.
But for this, the 15th Annual Catalog Awards, we changed …

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In Shipping/Delivery

September 1, 2000




Smart Selections, 2000 (U.K.)

Finally, said one of the Annual Catalog Awards judges, “an office supplies catalog that isn’t as dry as a bone.” Trust a British catalog company to know how to sex up office supplies.
Indeed, the Silver Award-winning Smart Selections business …

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In Uncategorized

September 1, 2000




short takes

Cheat Sheet Did you know that using an e-commerce system can expand your average order size by as much as 30%? Or that it can help you cut per-order costs to less than $1? These and other ways to use cyber solutions …

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In Uncategorized

September 1, 2000




Williamsburg, Autumn 1999

This Gold Award winner clearly has a pulse on its audience. As one judge noted, “The merchandise is fully consistent with the market identity.” In other words, the Williamsburg catalog offers a wealth of gifts, decor, and furniture, but it …

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In Email

September 1, 2000




people

J.C. Whitney & Co., the Chicago-based direct marketer of automotive parts and accessories, announced several appointments. Jerome Mascitti was promoted to vice president of finance. Mascitti was previously corporate controller of the cataloger for the past four years. Bruno Brunetti, …

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In Uncategorized

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