September 1, 2003




Gold Award, Business Specialty: Galls, 2002 Buyer’s Guide

A basic lesson from Marketing 101 states that emotion is key to successfully selling a product or service. With its 2002 Buyer’s Guide, Galls shows how to apply that lesson to merchandise as seemingly mundane as public-safety gear.
The front cover kicks …

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In News

September 1, 2003




Gold Award, Travel: Wilderness Travel, Journeys for the Year 2003

Hoping for an encounter with an elephant in Africa? A peek at a penguin colony in Antarctica? Or perhaps a simple stroll through Sicily? Whatever your dream destination, Wilderness Travel is likely to have a vacation to suit you. More …

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In News

September 1, 2003




Gold Award, Food: Harry and David, January-March 2002

Considering that this is Harry and David’s Valentine’s Day edition, it’s fitting that the juding panel fell in love with the food gifts marketer’s January-March 2002 catalog. And the judges showed Harry and David the love by bestowing the catalog with …

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In News

September 1, 2003




Bean Catches Airtime with Tour de France

Lance Armstrong may not be the only one celebrating the outcome of this year’s Tour de France. In July, outdoor gear and apparel cataloger L.L. Bean began a television ad campaign on a cable network covering the bicycle race, …

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In News

September 1, 2003




Gold Award, Consumer Specialty: Orvis, The Dog Book, Holiday 2002

“If you love dogs, you are going to open this book,” said one judge. And if you don’t love dogs, but you know someone who does, “you will keep this and pass it along,” the judge continued. In that sense, …

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In News

September 1, 2003




Web-Based RFID: Hype and Glitz?

TRUE OR FALSE: Like the Mesozoic, the Paleolithic, and the Industrial Era, the Age of the Bar Code has come and gone. The answer: Partially true. You may have heard rumors that radio frequency identification technology is replacing bar codes. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2003




Lillian Vernon Weaves Its Way into Wal-Mart

In a match made in personalized-products heaven, Lillian Vernon Corp. is teaming with discount retailer giant Wal-Mart. More specifically, the gifts and home products cataloger is partnering with Hometown Threads, a franchise network of embroidery/personalization shops; Hometown Threads boutiques …

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In News

September 1, 2003




Gold Award, Food: Harry and David, Season’s Greetings 2002

The front cover of Harry and David’s 2002 Season’s Greetings catalog is in keeping with the spirit of “Eat, drink, and be merry.” The photo of four pears decked out in Santa hats and riding a toboggan tickled at least one …

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In News

September 1, 2003




Blair Launches Wholesale Unit

Venerable apparel and home goods mailer Blair Corp. is getting down to business. The Warren, PA-based company has formed a sportswear wholesale subsidiary, Allegheny Trail Corp., that will target retailers specializing in outdoor sporting goods.
Blair has tapped Dick Holcombe — …

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In News

September 1, 2003




E-Commerce, Lite

Psst! Can you keep a secret? E-commerce is making a comeback. That was the pervasive belief at a bellwether show, Etail 2003, which took place in Boston last August. But don’t roll out the red carpet just yet. This time around, …

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In Opsandfulfillment_warehouse-20-03-2013, Order Mgmt

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