December 6, 2004




Coming Clean the Old-Fashioned Way

While myriad high-tech tools and techniques exist to help you scrub your data, you shouldn’t overlook the importance of manually cleaning out the file, says Don Buck, president of Milwaukee-based consultancy Buck Marketing.
“It may sound arduous,” Buck says, “…

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In News

December 6, 2004




Tips for Mailing Overseas

After a few years of waning interest in mailing catalogs overseas, a number of U.S. marketers are stepping up their international efforts. According to Mark Bridges, senior vice president, international division for Hackensack, NJ-based MokrynskiDirect, response rates for international …

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In International

December 3, 2004




November Sales Roundup

The publicly traded multichannel merchants tracked by CATALOG AGE got their first taste of Christmas during the November sales period. Though the direct units for the most part performed admirably, retail performance was another matter.
San Francisco-based gadgets marketer Sharper …

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In News

December 2, 2004




3PLs Gain Nearly Half of Logistics Budgets, Foresee Continued Growth

American manufacturers are spending more of their logistics budgets than ever before on the services of third-party logistics providers (3PLs). According to the 13th annual study released by Accenture and Northeastern University, American manufacturers allocated 40% of their 2003 logistics operating budgets …

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In Uncategorized

December 1, 2004




People Who Need People

In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of respondents cited the difficulty in finding experienced catalog talent as one of their most pressing management concerns. …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 2004




UPS, FedEx Raise Rates Again

Another year, another rate hike: Parcel carriers United Parcel Service and Federal Express are both raising rates on Jan. 3.
Rates for UPS Ground, UPS Air, UPS 3 Day Select, and U.S. international services will increase an average of 2.9%. UPS Hundredweight …

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In News

December 1, 2004




Revving Up for the Holidays

The run-up to the holiday season began in earnest for mailers in September. Catalog Tracker, a service of Greenwich, CT-based list firm Direct Media, logged in 443 consumer catalogs in September, a 22% increase from the 363 it received in August.
September’s year-over-year …

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In Lists & Data - Business-14-05-2013

December 1, 2004




Corner Office, Call Center Changes at Office Depot

Office Depot’s Oct. 4 announcement of the departure of chairman/CEO Bruce Nelson did not stun some industry observers. After all, comparable-store sales at the Delray Beach, FL-based cataloger/retailer had declined for 15 consecutive quarters, and rival office supplier Staples was …

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In News

December 1, 2004




First Class Technology

When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six call centers and 1,600-1,700 reps, has two classrooms and two dedicated trainers in each of its facilities, …

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In CRM, News

December 1, 2004




Multiple-Birth Market Is Multiplying but Tough

According to the National Center for Health Statistics (NCHS), the number of twin births increased 74% between 1980 and 2000, and the number of “higher order multiples” (triplets or more) increased fivefold during that same period.
You’d think that with 132,535 live multiple birth …

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In News

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