May 1, 2002




safety net

Don’t look down. Shipping freight these days can seem more like walking a tightrope than driving a highway or following an air route. In the second half of 2002 shippers will continue to face many challenges: increased security concerns, an expected …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

April 30, 2002




Live from Government Affairs Conference: new privacy threats

(Direct Newsline) Washington–The privacy “bill of the hour” is a major issue for direct marketers, said H. Robert Wientzen, CEO of the Direct Marketing Association, speaking April 30 at the DMA’s 2002 Government Affairs Conference here.
The bill, a sweeping online privacy …

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In News

April 29, 2002




Live from NCOF: Recruiting Seasonal Employees: The Lands’ End Way

Recruiting and retaining seasonal employees is a common challenge for marketers, especially for Dodgeville, WI-based Lands’ End. The general merchandise cataloger depends on the influx of more than 2,000 seasonal employees to help it through the fourth quarter when it does 40% …

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In multichannelmerchant.com/opsandfulfillment/news

April 25, 2002




USPS to Congress: You owe us $900 million

(Direct Newsline) The financially ailing U.S. Postal Service has renewed a request that Congress pay off a debt of more than $900 million to help it end fiscal 2003 in the black.
The debt stems from the Revenue Foregone Reform Act …

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In News

April 15, 2003




Two More Mailers Tap the Teen Market

Aesop penned, “Rejoice in thy youth,” but a pair of cataloger/retailers are rejoicing in the youth of consumers by launching catalogs for teens.
In March, Philadelphia-based Urban Outfitters debuted a 60-page catalog for its flagship Urban Outfitters brand. (The …

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In News

April 15, 2003




Lists and Prospecting: From Mag Tapes to Deliverability Software

Preparing for a catalog mailing 20 years ago was in many ways far simpler than it is today. When it came to renting lists, catalogers had far fewer selects to choose from, virtually no enhancements, and no cooperative databases to work …

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In News

April 1, 2002




Out of Style

If you were stranded on a desert island for years, would you be clad in the trendiest togs when the rescue ship finally found you? Of course not. Similarly, if your IT department has been a world into itself, the …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2002




great expectations

A woman goes online to order a pair of black pumps. She enters “women’s shoes” into the search engine and chooses a site well-known in ladies’ fashion circles. (To protect the guilty, I will not name the company.) Employed at …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

April 1, 2002




Sign on the Cyber Line

When the Electronic Signatures in Global and National Commerce Act (E-Sign) became law in October 2000, it gave contracts with an electronic signature the same legal weight as those signed in ink. It also led many Internet experts to believe that …

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In Uncategorized

April 1, 2002




Market Sector Report: Pet Mailers Mark Their Territory

More than 63 million U.S. households have pets — up 2% from 1998, according to the American Pet Products Manufacturers Association. And if it’s true that U.S. consumers gravitate toward cuddly things such as kittens and puppies during political and economic crises, …

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