April 1, 2001




Internet Tax Glossary

DISCRIMINATORY TAX, as it applies to e-commerce in the Internet Tax Freedom Act: Any tax imposed by a state or political subdivision thereof on electronic commerce that:
is not generally imposed and legally collectible on transactions involving similar property, goods, …

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In News

April 1, 2001




List Watch: Keep It Clean

The phrase “an ounce of prevention is the best medication” most certainly applies to list hygiene. After all, if you enter in the names and addresses of customers correctly the first time, you eliminate the potential for mistakes and duplicate …

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In News

April 1, 2001




Trade Groups Argue About How to Fix the USPS

The United States Postal Service is “a train wreck about to happen,” in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct Marketing Association and the Association for Postal Commerce (PostCom) are bickering about the …

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In News

April 1, 2001




the holy Grail of E-commerce

Surely you’ve heard people say things such as “The World Wide Web is as important to mankind as the discovery of the New World!” Or maybe they’ve tempered their ebullience a bit, to something like “E-commerce heralds the end of …

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In Uncategorized

April 1, 2001




As Web Tax Moratorium Runs Out, Confusion Grows

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies.
The Internet Tax Freedom Act, approved as H.R. 4328 and signed into law as Public Law 105-277, was written largely to encourage the growth of Internet …

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In News

November 1, 2001




Just for You

The “boutique” sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through magazine advertisements, food-product businesses, and replacement-parts operations. Please don’t call them small — taken in the aggregate, these firms are …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2001




Miles Kimball to Close Exposures HQ

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture frames and gifts catalog. Miles Kimball will move those functions to its Oshkosh, WI, headquarters.
Exposures’ Connecticut …

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In News

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

November 1, 2001




Merchandising Roundtable: The Goods on Getting the Goods

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless of their market segment — jewelry, baking supplies, educational tools, crafts — the participants had many of the same concerns …

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In News

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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