March 1, 2005




TEN STEPS TO ACCURATE SKU PROFILING

SINCE THE EARLIEST DAYS of warehousing, operators have searched for the most efficient method to store and retrieve inventory. For a long time, finding the proper procedure eluded most warehousing professionals, as SKU data was very difficult to gather and …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

March 1, 2005




Men’s apparel universe holding steady

Unlike the women’s and children’s apparel markets, the men’s apparel rental file universe has seen small but steady gains during the past few years. New York-based media brokerage services firm ParadyszMatera estimates that 1.35 million active buyers were on the market …

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In News

February 23, 2005




Breaking Down the Balkanized Markets of America

Although a common belief is that mass media has led to a homogenization of culture and markets, New York-based research company Simmons believes the opposite is true: The breakup of the mass market has turned American society into balkanized population …

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February 1, 2005




Gay lists come out of the closet

Marketers have many compelling reasons to target the gay and lesbian community. According to Jon Pogact, sales manager for Brewster, NY-based list firm Mal Dunn Associates, which includes the Metamorphics Media gay and lesbian list division, the market accounted for …

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In News

February 1, 2005




Good, not great

While holiday 2004 sales were adequate for most of the merchants contacted by Catalog Age, overall results hardly suggest that a robust economic recovery is under way. “Our sense is that few had a great year,” says Bill LaPierre, vice president, …

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In News

February 1, 2005




21 GOOD RECEPTION

Warehouse managers are always working to improve the efficiency and accuracy of their operations. One important way to meet customer service expectations and budget goals is to get the fulfillment process off to a good start by implementing best practices …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

February 1, 2005




If I were in charge

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004 Internet sales were $15.8 billion, up 29% from 2003. Clearly merchants have learned how to effectively sell online. Products are delivered, …

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In News

January 3, 2005




Mailing to Gays and Lesbians

Mainstream marketers looking for new sources of names should consider the gay and lesbian marketplace. According to Jon Pogact, sales manager of Metamorphics Media, a division of Brewster, NY-based list firm Mal Dunn Associates, the gay and lesbian population accounted …

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In News

January 1, 2005




THE BEST & WORST CATALOG COPY

Hoorays & nays
Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year, finding excellent catalogs is easier, and finding deficient ones is more difficult. The competitive nature of …

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In Uncategorized

December 9, 2004




Ernst & Young Analyzes the Top 100 Global Retailers

Selecting the right merchandise. Effectively operating stores in great locations. Adapting quickly to changing market conditions and tastes. It may not sound like rocket science, but these are keys to what makes some retailers wildly successful — while others struggle …

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