March 1, 2000




E-MAIL MARKETING: Beware the spam blockers

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail, and Netaddress – have offered incoming-mail filters to their e-mail subscribers.
These filters act as …

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In News

May 1, 2000




Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only heightened the stakes in selecting a CMS. But depending on your needs, the right system …

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In Channel Integration, Marketplaces

May 1, 2000




LIST ROUNDTABLE: List firms in the crystal ball

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals agree only that list firms will be radically different. Still, whether this month’s roundtable participants …

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In News

May 1, 2000




SPIN-OFFS

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected the acquisition to provide access to the direct marketing arena. Now the $665 million company …

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In Uncategorized

February 1, 2000




INTERNATIONAL: New list rules for Britannia

U.K.’s Data Protection Act makes overseas mailings trickier
On March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest mail order markets will become even trickier for U.S. list and database …

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In News

February 1, 2000




OFF ONTO THE SHELF & THE WEB

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternative
When Catalog Music Corp. decided to create a Website last year, money was an object. The Nashville, TN-based cataloger of classic country-music CDs and cassettes has …

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In News

February 1, 2000




LEGISLATION: No Internet taxes-yet?

Commission is leaning toward recommending a delay
The Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes its recommendations to Congress in April. But after a December meeting in San Francisco, committee members …

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In News

February 1, 2000




THE NEW GLOBAL MERCHANT

Now that you can reach buyers worldwide, make it easy for them to buy from you
For all the hype about the age of Internet commerce – the breathtaking stock valuations of Internet companies and the statistics forecasting off-the-chart growth …

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In Uncategorized

February 1, 2000




MORE THAN eye CANDY

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and whistles. Sure, offering cool swirling graphics or fun animated characters might enhance the …

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In News

April 1, 2000




Gaiam works to own the `LOHAS’ market

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles of Health and Sustainability.
According to Bill Capsalis, vice president of marketing for Gaiam, the LOHAS marketplace …

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