January 3, 2005




Mailing to Gays and Lesbians

Mainstream marketers looking for new sources of names should consider the gay and lesbian marketplace. According to Jon Pogact, sales manager of Metamorphics Media, a division of Brewster, NY-based list firm Mal Dunn Associates, the gay and lesbian population accounted …

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In News

January 1, 2005




THE BEST & WORST CATALOG COPY

Hoorays & nays
Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year, finding excellent catalogs is easier, and finding deficient ones is more difficult. The competitive nature of …

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In Uncategorized

December 9, 2004




Ernst & Young Analyzes the Top 100 Global Retailers

Selecting the right merchandise. Effectively operating stores in great locations. Adapting quickly to changing market conditions and tastes. It may not sound like rocket science, but these are keys to what makes some retailers wildly successful — while others struggle …

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In Uncategorized

November 18, 2004




Small Retailers Need New World Solutions

In a world in which Internet-savvy customers are more informed than ever before about pricing and products, how can small independent retailers compete? According to a new white paper, dealing with informed customers in a highly competitive market is a …

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In Uncategorized

November 1, 2004




What’s Hot Now: the Four Cs

The primary question for today’s merchant is how to create a distinct style that will define who you are. In other words, if you want to be a successful cataloger, you have to be specific in identifying your brand and …

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In News

November 1, 2004




Managing Warehouse Inventory

Operations are rarely neatly defined, and other factors such as regulatory requirements will affect your choice of inventory management systems. The following are four steps you should take to establish practical criteria for making decisions and preparing to optimize your …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2004




Rule of Three

The title of a recent best-selling thriller, The Rule of Four, refers to a riddle that unlocks the mystery of a Renaissance manuscript. But there’s nothing cryptic about our Rule of Three — it consists of basic tenets that should form …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

November 1, 2004




new catalogs

Danny’s Organic Marketplace
To make it easier for consumers to find organic products, Daniel Judy launched Danny’s Organic Marketplace last year. The catalog mailed to 80,000 prospects based in Ohio, New York, and Pennsylvania.
The Willoughby, OH-based catalog’s organic products, which …

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In News

November 1, 2004




Illuminations Bounces Back from Bankruptcy

With a new owner and a new lease on life, Petaluma, CA-based candles cataloger/retailer Illuminations is back in the mail.
The company, which filed for Chapter 11 bankruptcy protection in January 2004, was bought in May by Madeleine LLC, a Petaluma-based …

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In News

November 1, 2004




Creating a Realistic IT Spending Plan

As a major capital investment, enterprise systems play a significant role in the corporate budgeting process for any direct merchant. No matter how you approach it — even if you outsource your operations or your marketing database or, ultimately, your entire …

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In Channel Integration, Opsandfulfillment_warehouse-20-03-2013

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