June 1, 1998




Print and electronic catalogs, hand in hand

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive growth in electronic catalog marketing in just the past few years has made a …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




PRODUCTION TRENDS: Saying goodbye to analog

To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest developments. The same will hold true in the 21st century. In fact, staying apace with technology …

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In Lists & Data - Business-14-05-2013

June 1, 1998




The Ones to Watch

For more than 100 years, cataloging has been an upstart business. But by 2001, look for the big boys to be taking over. And as you’d expect, the people who’ll be leading this bigger, grown-up industry won’t be kids with hot ideas …

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In Uncategorized

June 1, 1998




Five hot markets

With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble. By 2001, they say, buyers will begin seeking refuge in low-tech merchandise-which suggests good times ahead for catalogers of …

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In News

June 1, 1998




Your 21st-century customer

It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are now rolling into their 50s. And by the turn of the century, much …

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In Uncategorized

June 1, 1998




Go east, future catalog merchants

As a catalog merchant during the 1980s, I was constantly educated, romanced, and amazed by the color and creativity of the artistry from major European markets such as Milan, Paris, and London. But new markets for goods are beginning to …

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In News

June 1, 1998




Great Expectations

Most customers know what they want-a good product at a good price, with good service thrown in. And as we head into the 21st century, customers will become more insistent on receiving what they want, since they’ll have a lot …

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In News

August 1, 1998




Backword

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I felt that some comments were appropriate, however.
During the past 15-plus years, our company …

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In News

June 9, 2011




OneStopPlus.com Adds Catalog Channel

Plus-size women’s apparel marketplace OneStopPlus.com dropped what it hopes is its first on many catalogs in the mail on May 31.
It’s not the first time OneStopPlus.com has been in the mail. OneStopPlus, part of multibrand conglomerate Redcats …

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In Affiliate, multichannelmerchant.com/ecommerce/news

July 1, 2010




Quarterly Paper Update

The paper mills would like to see an increase in the range of 3% to 4% in the third quarter, especially the mills that produce coated paper, according to Paul Buohl, manager of estimating and purchasing for direct marketing production consulting firm …

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