March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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In News

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

October 1, 2001




Annual Paper Forecast: Down but Not Out

In these pages last year, we predicted that the January 2001 postal hike and a potential economic slowdown would lead to only a modest increase in paper demand among catalogers this year. Whereas catalog paper usage had increased 4.5% between 1999 and 2000, we …

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In Lists & Data - Buisness, News

September 20, 2001




Miles Kimball to Close Exposures Connecticut HQ

South Norwalk, CT—Coming off a flat 2000 companywide, gifts and novelties cataloger Miles Kimball plans to close down the merchandising and creative offices of its Exposures picture frames and gifts catalog division here and move those functions to its Oshkosh, …

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In News

September 19, 2001




Court Approves Sale of F&G’s Gifts Group, Horticultural Books

Wilmington, DE—The waiting is over, and Brecon Capital Management and Gardens Alive are the lucky bargain shoppers. On Sept. 19, the U.S. Bankruptcy Court for the District of Delaware approved the sale of substantially all the assets of the …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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