March 1, 2000




E-MAIL MARKETING: Beware the spam blockers

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail, and Netaddress – have offered incoming-mail filters to their e-mail subscribers.
These filters act as …

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In News

June 1, 2000




Slipcover maker turns mailer

Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover products through its catalog and Website.
In 1997, Sure Fit launched its first mail order catalog (Slipcovers by Mail, circulation 10,000), and its …

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In Uncategorized

June 1, 2000




CIRCULATION PLANS: Holiday Bravery

Holiday mailings will rise – but not to beat the rate hike
Indicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that respondents to the Benchmark 2000 survey on lists plan large circulation increases this year …

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In News

June 1, 2000




The 10 BEST Catalog Covers

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important, got us inside the catalog and made us place an order.
(Note: …

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In Email, News

June 1, 2000




`What exactly is online procurement, and how can my business benefit?’

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services, from office supplies and Web design tools to chemicals and electronic components. Online procurement generally falls …

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In Marketplaces

June 1, 2000




DIVESTITURES: F&G selling two units

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and its $55 million gift division.
The Peoria, IL-based company’s children’s division includes the Learn and Play, HearthSong and Magic Cabin …

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In News

February 1, 2000




INTERNATIONAL: New list rules for Britannia

U.K.’s Data Protection Act makes overseas mailings trickier
On March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest mail order markets will become even trickier for U.S. list and database …

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In News

February 1, 2000




OFF ONTO THE SHELF & THE WEB

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternative
When Catalog Music Corp. decided to create a Website last year, money was an object. The Nashville, TN-based cataloger of classic country-music CDs and cassettes has …

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In News

February 1, 2000




LEGISLATION: No Internet taxes-yet?

Commission is leaning toward recommending a delay
The Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes its recommendations to Congress in April. But after a December meeting in San Francisco, committee members …

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In News

February 1, 2000




THE NEW GLOBAL MERCHANT

Now that you can reach buyers worldwide, make it easy for them to buy from you
For all the hype about the age of Internet commerce – the breathtaking stock valuations of Internet companies and the statistics forecasting off-the-chart growth …

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In Uncategorized

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