November 1, 1998




Lifestyle: The next big thing

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look for “lifestyle marketing” to become the latest merchandising strategy catalogers use …

More...

In News

November 1, 1998




People

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and customer service at Gander Mountain, Farlee was until recently the director of operations for Consolidated Market Response.
The …

More...

In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1998




A home run market

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction boom.
The National Association of Home Builders (NAHB) projects that 1.56 million new homes-5.5% more than last year and 53.5% more …

More...

In Marketing

October 1, 1998




Theme Players

After spending countless hours traveling to merchandise shows, meeting with sales reps, and viewing and reviewing products, you finally have the goods to make your next consumer catalog a success. The next step is pagination-determining which products should go on …

More...

In Uncategorized

October 1, 1998




Moore Medical returns to health

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market price as $13-5/8 per share. As of early September 1998, Moore’s stock was trading …

More...

In News

September 1, 1998




The music plays on(line)

Marketing research firm Jupiter Communications predicts that annual online music sales will reach $1.6 billion by 2002. So it’s no wonder that Amazon.com, the $121 billion online bookseller, is singing a different tune. On June 11, the Internet-only firm launched a music store …

More...

In Uncategorized

September 1, 1998




Whose creativeis it, anyway?

If you thought monitoring copyright infringements in the print world was difficult, throw the World Wide Web into the mix and the task becomes daunting. The immediacy of the Web and the affordability of the technology make it much easier …

More...

In Uncategorized

August 1, 1998




A change of plans

Annette Zientek is president of Christine Columbus, a Lake Oswego, OR-based catalog of women’s travel gear. Annual sales, less than $5 million; annual circulation, less than 50,000.
Our whole circulation and marketing plan changed dramatically from our original business plan. Four years …

More...

In Uncategorized

August 1, 1998




Walter Drake lends a hand

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise to some of its sister catalogs. “This is the first case I know of …

More...

In News

July 1, 1998




A good year for paper

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can probably count on a slight increase across all grades sometime in the first quarter of 1999.
Paper …

More...

In Marketing

  1. 1
  2. ...
  3. 145
  4. 146
  5. 147
  6. 148
  7. 149
  8. 150
  9. 151
  10. 152