January 9, 2004




Swiss Colony Cuts Staff Following Disappointing Holiday Sales

Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog, laying off 69 employees.
The Monroe, WI-based company decided on the layoffs following a 5% decline in holiday sales …

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In Marketing

January 1, 2004




Pick the Best

Periodically, almost every operation is faced with the task of needing to revamp its picking methods. Common goals for a picking process revision are (1) to meet the changing requirements of specific customers; (2) to improve performance by gaining speed or improving …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

November 1, 2003




Cotton Picking

RATIONALES FOR OUTSOURCING fulfillment usually boil down to three. When a company wants to do business beyond its traditional operating radius, outsourcing logistics functions to a local 3PL often makes more sense than building, staffing, and equipping a new facility. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Catalog Merchandise: Fall Themes–Channeling Cole Porter

It’s not easy trying to write a merchandise trend column on the home furnishings front nearly every quarter, as trends emerge slowly — especially in a recession year. But after attending the summer trade shows, I am much more upbeat than …

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In News

November 1, 2003




Micro Warehouse: What Went Wrong?

It’s tough to say what was more surprising: that Micro Warehouse, one of the industry’s largest and oldest computer catalogers, was selling the North American portion of its business to $4.3 billion rival CDW, or that CDW was able to snap …

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In News

November 1, 2003




Thanks, Uncle Sam

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies… even air-activated hand and foot warmers.
But Sam isn’t your average credit-card-happy customer. He’s Uncle Sam. That’s right, the federal government. For …

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In Email, News

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