July 1, 2000




WHAT ABOUT YOUR OLD BUSINESS?

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in it
The press is full of stories predicting the demise of the printed catalog.
Wellll…as Samuel Clemens said, “Rumors of …

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In CRM, News

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

November 1, 2000




HAPPY RETURNS

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers. At the very least, it’s safe to say that return …

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In News, Returns

November 1, 2000




NUTS, BOLTS, AND BALANCE SHEETS

Don’t let drawing up a business case become a wrenching matter. Nail down the details with this comprehensive guide
When you think of starting a business, what is the first idea that comes to mind? Probably an ambitious vision of …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2000




Reaching for the STARS

Recruiting strategies that capture the best and the brightest employees
Today’s free-for-all, full-employment job marketplace may be a dream come true for employees, but the picture is less rosy for employers. More and more catalog companies are becoming dismayed with …

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In Lists & Data - Business-14-05-2013

November 1, 2000




MAILING PLANS

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its Website (www.CatalogAge mag.com), 53% of respondents said they plan to mail more catalogs in the coming …

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In News

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

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In News

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