March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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In News

November 19, 2001




The Right Start to buy FAO Schwarz

The sluggish economy isn’t slowing The Right Start in its quest to become a major player in the children’s specialty market. The $65 million children’s products cataloger/retailer agreed on Nov. 19 to buy $150 million toy cataloger/retailer FAO …

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In Uncategorized

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

November 1, 2001




Just for You

The “boutique” sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through magazine advertisements, food-product businesses, and replacement-parts operations. Please don’t call them small — taken in the aggregate, these firms are …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2001




Miles Kimball to Close Exposures HQ

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture frames and gifts catalog. Miles Kimball will move those functions to its Oshkosh, WI, headquarters.
Exposures’ Connecticut …

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In News

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

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