January 1, 2000




LEGISLATIVE ROUNDUP: Congress prefers privacy

Several privacy-related bills are passed before winter recess
Who says nothing ever gets done in Washington? Although the 106th Congress did leave several bills, notably H.R. 22, the Postal Modernization Act, on the table before the winter recess, it signed …

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In News

February 1, 2000




Are catalogs missing out on Scandinavia?

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population, with a per capita gross domestic product of $28,282, according to United Nations statistics.
Compare this figure to …

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In News

December 1, 1999




RELAUNCHES: Fairy-tale ending for Storybook

Girls’ apparel title thrives under new parent Delia’s
What are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing catalogs for six months, and owed more than $1.2 million to customers for undelivered merchandise?
Not great, …

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In Lists & Data - Business-14-05-2013

December 1, 1999




Integrating content and commerce

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would buy the goods offline. But consumers are clearly more comfortable buying products online today. So when shoppers …

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In News

December 1, 1999




LEGISLATION: Big bills for small catalogers

Proposals would open way for group insurance plans, limit lawsuits
Two bills wending their way through Congress – a healthcare +imiting punitive damages – could help smaller catalogers.
The Quality Care for the Uninsured Act (H.R. 2990), sponsored by Reps. …

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In News

December 1, 1999




LEGISLATION: Bill drives away DMV names

New law requires switch from opt-out to opt-in
Beginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs) will likely be seriously restricted. According to a provision within the transportation appropriations bill, signed into law …

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In News

January 1, 2000




MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush

Are catalogers failing to stake their claim?
Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would ever buy a sofa through the mail. Now consumers are snapping up sizable home hard …

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In News

January 1, 2000




DIGITAL LEADERS

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress to the printing press. In this first feature, we look at four catalogers we …

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In News

January 1, 2000




ONLINE MARKETING: BATTLE FOR E-DOMINION

Diverse arsenal helps catalogers take on the `dot-coms’
When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over the virtual-only marketers. After all, catalogers had established brands, and fulfillment and customer service capabilities and …

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In News

November 1, 1999




The 10 most common creative mistakes

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.
Are you in a creative rut? Hankering for a redesign? Complacent about your catalog design? No matter …

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