February 1, 2000




MORE THAN eye CANDY

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and whistles. Sure, offering cool swirling graphics or fun animated characters might enhance the …

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In News

May 1, 2000




Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only heightened the stakes in selecting a CMS. But depending on your needs, the right system …

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In Channel Integration, Marketplaces

May 1, 2000




LIST ROUNDTABLE: List firms in the crystal ball

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals agree only that list firms will be radically different. Still, whether this month’s roundtable participants …

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In News

May 1, 2000




SPIN-OFFS

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected the acquisition to provide access to the direct marketing arena. Now the $665 million company …

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In Uncategorized

January 1, 2000




LEGISLATIVE ROUNDUP: Congress prefers privacy

Several privacy-related bills are passed before winter recess
Who says nothing ever gets done in Washington? Although the 106th Congress did leave several bills, notably H.R. 22, the Postal Modernization Act, on the table before the winter recess, it signed …

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In News

April 1, 2000




Gaiam works to own the `LOHAS’ market

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles of Health and Sustainability.
According to Bill Capsalis, vice president of marketing for Gaiam, the LOHAS marketplace …

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In News

April 1, 2000




the LUXURY of SELLING ONLINE

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?
You might think diamond rings are the last product anyone would buy online. But Mary Lou Kelley, vice president of marketing for luxury …

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In Uncategorized

April 1, 2000




PROSPECTING: Searching for a DMV detour

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the Supreme Court ruled that the federal government acted within its authority in forcing states to get …

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In Lists & Data - Business-14-05-2013

April 1, 2000




collaring volume orders

Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (www.galls.com). Since December, the company has been pursuing agency buyers – the purchasing officers who authorize …

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In News

December 1, 1999




RELAUNCHES: Fairy-tale ending for Storybook

Girls’ apparel title thrives under new parent Delia’s
What are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing catalogs for six months, and owed more than $1.2 million to customers for undelivered merchandise?
Not great, …

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In Lists & Data - Business-14-05-2013

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