September 1, 2002




The Eyeballs Have It

Little did I expect when I went to see Minority Report that I’d spend less time trying to figure out whodunit than thinking about direct marketing.
The flick is nominally a sci-fi crime story. In the future, psychic mutants can …

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In Uncategorized

September 1, 2002




Ticker Tapeworm

Will the Sarbanes-Oxley Act signed on July 30 make a real difference to federal securities law? “Yes, absolutely,” says Bruce Beebe, editor of Directorship, a monthly newsletter on corporate governance issues. Although the new law also gives the Securities and Exchange …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2002




The Last 10,000 Miles

In the first few years of the Internet boom, cyber pundits promised a world where consumers would be able to buy anything, anywhere, anytime. Inexperienced dot-com executives, confusing the ability to reach customers anywhere with the ability to fulfill their …

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In Ship

September 1, 2002




Gold Award, Sporting Goods: Orvis, The Sporting Tradition, Fall 2001

“One look at the photos in this catalog and you know what real hunters wear,” said a judge about Orvis’s Sporting Tradition catalog. The spectacular photography is just one indicator that Orvis knows its customers and how to meet their …

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In News

September 1, 2003




Alloy Buys Rival Delia’s

In what may be one of the hottest pairings in teendom since Britney and Justin, teen apparel and sporting gear cataloger Alloy agreed on July 31 to buy its closest rival, $137.6 million cataloger/retailer Delia’s Corp., for $50 million. The combined company …

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In CROSS CHANNEL: Package Delivery/Distribution, Shipping/Delivery

August 28, 2003




Moore Medical Selling More to the Slammer

New Britain, CT-based Moore Medical Corp. is headed for the big house, at least, its catalogs are. The $137.8 million medical, dental, and veterinary products cataloger is stepping up its penetration into the corrections marketplace.
Moore Medical, which has been targeting …

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In News

August 6, 2002




Live from ETail 2002: Talbots finds success with searches

Boston–Apparel cataloger/retailer Talbots came relatively late to the online game, not launching Talbots.com until November 1999. But the company has made up for lost time in part by using its search engine functionality to improve several major Web metrics. …

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In News

August 1, 2003




Insert Media: An Alternative for Prospecting

Time and again during the past two decades, American Stationery Co. has inserted the same style of embossed stationery sample in other catalogers’ outgoing packages. And for good reason: It’s a proven winner, generating 20%-30% of the Peru, IN-based company’s …

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In News

July 1, 2002




paper jam

By now, we were all supposed to be beaming payments back and forth between our cell phones and smart cards. Purchases would be check-less and cash-less and sci-fi smooth, our old coins and dollar bills just study aids for school …

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In Payment/Security, Ship

July 1, 2002




Out of School

Do you harbor a burning desire to upgrade your logistics and supply chain management knowledge base? Few of us have the spare time to go back to school, but learning while working has never been easier or more affordable than …

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