February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

September 1, 2001




The 2ND ANNUAL I.Merchant Awards

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has to make shopping simple, even intuitive, for both seasoned Web users and newbies. It has to provide …

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In Email

September 1, 2001




International B-to-B, Silver Award: IBM’s VSB Catalog, September 2000 (Switzerland)

Copy that’s “simple and to the point” may not sound like an award-winning trait, but when selling complicated computers and accessories to small businesses, brevity and simplicity are indeed key virtues. And in the case of IBM’s VSB catalog for …

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In News

August 22, 2001




F&G Sale Delayed Until Sept. 7

Chicago—The auction for the assets of now defunct horticultural mailer Foster & Gallagher, which was set for August 21, was postponed, Catalog Age has learned. The auction is now scheduled for Sept. 7. Chicago-based AEG Partners LLC is charged with trying to …

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In News

August 9, 2001




Talking Points

Talking Points (note: I broke this into three sections, each of which could be a separate article)
Talking Points Part I of this CATALOG AGE Special Report, titled Where We Are, Where We’re Going, looks at recent changes in the …

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In Uncategorized

August 9, 2001




Where We Are, Where We’re Going

Talking Points Part I of this CATALOG AGE Special Report, titled Where We Are, Where We’re Going, looks at recent changes in the catalog industry and how they are likely to influence business in the years ahead.
Challenges and Solutions

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In News

January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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In News

January 1, 2001




short takes

Steppin’ Out You can never be too rich or too thin – or, it seems, outsource too much. For those who believed the fad would pass, a new report, “Outsourcing Index 2000,” provides ample food for second thought. Outsourcing is growing …

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In Uncategorized

January 1, 2001




TOP OF THE HEAP

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom expertise in DTC fulfillment
Being a dot.com may no longer have the cachet it used to, but …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

January 1, 2001




It’s Official: New Postal Rates in Effect Jan. 7

“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission (PRC). The new rates take effect Jan. 7.
The PRC-recommended rates call for a reduction …

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