May 1, 2001




Could Be Worse

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met or beat expectations.
About half of the mailers contacted by Catalog Age, including Yankee …

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In News

May 1, 2001




Credit Squeeze Has a Choke Hold on Catalogers

You may be finding it tougher than ever to obtain credit. Or perhaps your bank has even called in its loan to you. If so, here’s a very small consolation: You’re not the only cataloger suffering from the credit squeeze.

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In News

May 1, 2001




Three Hanover Books Up for Grabs

On the heels of mounting losses, multititle mailer Hanover Direct is narrowing its focus. In April the Weehawken, NJ-based cataloger put three of its books on the block: men’s apparel titles International Male and Undergear, and upscale home decor and …

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In Uncategorized

May 1, 2001




Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON

As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel marketers, the purveyor of art-related gifts struggles to manage inhouse catalog design, fulfillment, and …

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In Channel Integration, News

May 1, 2001




Forerunner’s IF/SO

Users say that IF/SO is straightforward and easy to learn
In the direct-to-customer business, efficient inventory management is the key to customer satisfaction, cost containment, and ultimately, profits.
The Inventory Forecasting and Stock Optimizer (IF/SO) from Forerunner Systems, …

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In Opsandfulfillment_warehouse-20-03-2013, Pack

October 1, 2000




fenvessy on personnel

Productivity Improvement and Cost Reduction The overall goals of the executive in charge of fulfillment should be three-fold:
- provide fast order turnaround;
- perform it competently and accurately; and
- produce the results economically.
This final chapter brings into …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

April 1, 2001




Catalog Branding: Striking Up the Brand

Philip Kotler, who is often referred to as the father of modern marketing, said it best: “Building a brand calls for more than building a brand image. The savvy company must build a continuous positive brand experience for its target …

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In News

April 1, 2001




A Market in Bloom

The overall gardening products market has grown nearly 50% between 1996 and 1999
Between 1996 and 1998, according to the NGA, the number of households participating in lawn and garden activities increased about 2%, from 101.4 million to 103.5 million
In 1996, mail order accounted for 9.2% of all gardening …

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In Marketing

March 15, 2001




Small Catalogs Forum: The Right Time to Finance

Certainly the economy is one major factor in determining whether the time is right to invest in growing your business. Common sense dictates that if people are tightening their belts when it comes to buying widgets, now is not the …

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In Uncategorized

March 15, 2001




Executive Forum: Sleeping with the Enemy

‘Co-opetition’ — cooperating with the competition — is the new way of doing business
Wake up, catalogers! The cold war is over, and so are the old views of competition. Those you once thought of as your foes have now become your …

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In News

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