April 1, 2001




List Watch: Keep It Clean

The phrase “an ounce of prevention is the best medication” most certainly applies to list hygiene. After all, if you enter in the names and addresses of customers correctly the first time, you eliminate the potential for mistakes and duplicate …

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In News

April 1, 2001




Trade Groups Argue About How to Fix the USPS

The United States Postal Service is “a train wreck about to happen,” in the words of Harry Quadracci, president/ CEO of printer Quad/Graphics. But the Direct Marketing Association and the Association for Postal Commerce (PostCom) are bickering about the …

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In News

April 1, 2001




the holy Grail of E-commerce

Surely you’ve heard people say things such as “The World Wide Web is as important to mankind as the discovery of the New World!” Or maybe they’ve tempered their ebullience a bit, to something like “E-commerce heralds the end of …

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In Uncategorized

April 1, 2001




As Web Tax Moratorium Runs Out, Confusion Grows

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies.
The Internet Tax Freedom Act, approved as H.R. 4328 and signed into law as Public Law 105-277, was written largely to encourage the growth of Internet …

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In News

January 1, 2002




FAO Acquisition Rounds Out Right Start

At first glance, it looks like a case of the tail wagging — or buying — the dog. The Right Start, a $65 million children’s products cataloger/retailer, on Nov. 19 agreed to buy $150 million toys cataloger/retailer FAO Schwarz from Amsterdam-based retailer Vendex …

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In News

March 15, 2001




List Watch: Privacy Legislation Outlook

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

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In News

March 15, 2001




Postal Reform: What’s Next?

Mailers shouldn’t expect the 107th Congress to pick up where the 106th left off with regard to postal reform legislation, according to Deborah Wilhite, the U.S. Postal Service’s senior vice president of public policy. “We’re presuming that the slate …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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In News

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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