November 1, 1999




INTERNET TAXATION: Yes to tax reform

But government commission has yet to discuss types of changes
Time is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed group assigned with investigating Internet taxation policies has only two more meetings left before it makes …

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In News

January 1, 2000




MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush

Are catalogers failing to stake their claim?
Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would ever buy a sofa through the mail. Now consumers are snapping up sizable home hard …

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In News

January 1, 2000




DIGITAL LEADERS

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress to the printing press. In this first feature, we look at four catalogers we …

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In News

January 1, 2000




ONLINE MARKETING: BATTLE FOR E-DOMINION

Diverse arsenal helps catalogers take on the `dot-coms’
When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over the virtual-only marketers. After all, catalogers had established brands, and fulfillment and customer service capabilities and …

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In News

October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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In News

September 1, 1999




McHugh bill may be DOA

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years to reform the U.S. Postal Service. An alternative bill proposed …

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In News

September 1, 1999




Web bureacracy: Little accomplished at Internet tax commission’s first meeting

Little accomplished at Internet tax commission’s first meeting
The Advisory Commission on Electronic Commerce (ACEC), the 19-member panel appointed by Congress to investigate Internet taxation policies, is due to make its recommendations to Congress in April 2000. Yet when the panel …

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In News

November 1, 1999




PHOTOGRAPHY: Lifestyle vs. product shots

When should I use lifestyle photography rather than product photography?
Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something different to everyone you ask. To some it means showing lots of environment; others think it means …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




the promise of digital wallets

Will improved digital wallets win over shoppers and boost online sales?
Getting customers to come to your Website is hard enough; getting them to complete a purchase is another struggle entirely. According to market research firm Jupiter Communications, 27% of consumers …

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In Uncategorized

August 1, 1999




Better living through session analysis

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately make their way to the tableware and bridal pages. “Knowing this, we make sure that those pages have …

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In News

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