December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

November 1, 2003




Cotton Picking

RATIONALES FOR OUTSOURCING fulfillment usually boil down to three. When a company wants to do business beyond its traditional operating radius, outsourcing logistics functions to a local 3PL often makes more sense than building, staffing, and equipping a new facility. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Catalog Merchandise: Fall Themes–Channeling Cole Porter

It’s not easy trying to write a merchandise trend column on the home furnishings front nearly every quarter, as trends emerge slowly — especially in a recession year. But after attending the summer trade shows, I am much more upbeat than …

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In News

November 1, 2003




Micro Warehouse: What Went Wrong?

It’s tough to say what was more surprising: that Micro Warehouse, one of the industry’s largest and oldest computer catalogers, was selling the North American portion of its business to $4.3 billion rival CDW, or that CDW was able to snap …

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In News

November 1, 2003




Thanks, Uncle Sam

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies… even air-activated hand and foot warmers.
But Sam isn’t your average credit-card-happy customer. He’s Uncle Sam. That’s right, the federal government. For …

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In Email, News

November 1, 2003




PC Mall Relaunches Former Egghead Site

Computer reseller PC Mall on Oct. 28 relaunched OnSale, an online marketplace and auction site. The Torrance, CA-based marketer is hoping to repeat the success of its first online auction business, Ubid, which was spun off to shareholders in 1999.
The original …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

October 29, 2003




Angelica Assesses Life Uniform Segment

Saint Louis-based marketer/manufacturer Angelica Corp. (NYSE:AGL) has hired New York investment bank Morgan Joseph & Co. to review strategic alternatives for its struggling Life Uniform segment. In a company release, Life Uniform segment, which sells scrubs and uniforms to …

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In Uncategorized

October 29, 2003




Financial Reports: The Sportsman’s Guide, PC Mall, RedEnvelope, Gaiam

Earnings Double at The Sportsman’s Guide
South St. Paul, MN-based outdoor gear cataloger The Sportsman’s Guide (Nasdaq: SGDE) continues to ride the wave of prosperity. Net earnings skyrocketed 164%, to $710,000 for the quarter, compared to $269,000 last year. While not as impressive …

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In News

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