July 1, 2002
Ethics are on everyone’s mind these days, so it wasn’t a surprise when my May editorial (“Artful Dodgers,” p. 6) received more feedback than this column usually gets. I had already decided that the subject needed a reprise when, lo and …More...
July 1, 2002
Burgers’ Smokehouse is cleaning up its act. The California, MO-based cataloger of beef and pork products recently leased IntelliDress, a new customer data integration software designed to flag duplicate addresses, add zip+4 data to records, and suppress vacated addresses. And …More...
June 21, 2002
(Direct Newsline) The House Government Affairs Committee decisively defeated the Postal Accountability and Enhancement Act, effectively scuttling the prospect of legislative reform of the U.S. Postal Service for at least the next two years.
The bill (HR 4970), developed by …
August 1, 2003
Time and again during the past two decades, American Stationery Co. has inserted the same style of embossed stationery sample in other catalogers’ outgoing packages. And for good reason: It’s a proven winner, generating 20%-30% of the Peru, IN-based company’s …More...
June 1, 2002
Last September’s attacks on New York City and Washington, DC, produced a strong and continuing consensus about the need for a heightened state of security in every conceivable sector.
Naturally, no link in the global supply chain wants to be …
June 1, 2002
Market #1: Personal and business security equipment
Clearly the Sept. 11 terrorist attacks have spurred increased governmental spending on security. In fact, President Bush plans to spend about $37 billion on the “war on terrorism,” which will include tightening national security.
As for …
May 28, 2002
Sears, Roebuck & Co.
has received an early termination waiting notice under the Hart-Scott-Rodino Act for its acquisition of Lands’ End. The notice indicates that Sears has satisfied certain conditions necessary to consummate its tender offer for Lands’ End. Sears agreed …
May 15, 2002
(Direct Newsline) Ted Stevens, the Senate’s second-ranking Republican and a long-time supporter of the U.S. Postal Service, said he is opposed to any legislative attempts to increase the financially ailing agency’s authority to set its own prices.
The Alaska …
July 1, 2003
The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the power of search marketing, however, are highly enthusiastic. “Partnering with all major players is a monumental challenge …More...