July 1, 2002




Artful Dodgers II

Ethics are on everyone’s mind these days, so it wasn’t a surprise when my May editorial (“Artful Dodgers,” p. 6) received more feedback than this column usually gets. I had already decided that the subject needed a reprise when, lo and …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

July 1, 2002




Lists and Prospecting: Burgers’ Smokehouse Cleans Up File

Burgers’ Smokehouse is cleaning up its act. The California, MO-based cataloger of beef and pork products recently leased IntelliDress, a new customer data integration software designed to flag duplicate addresses, add zip+4 data to records, and suppress vacated addresses. And …

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In News

June 21, 2002




House committee shoots down postal reform bill

(Direct Newsline) The House Government Affairs Committee decisively defeated the Postal Accountability and Enhancement Act, effectively scuttling the prospect of legislative reform of the U.S. Postal Service for at least the next two years.
The bill (HR 4970), developed by …

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In News

August 1, 2003




Insert Media: An Alternative for Prospecting

Time and again during the past two decades, American Stationery Co. has inserted the same style of embossed stationery sample in other catalogers’ outgoing packages. And for good reason: It’s a proven winner, generating 20%-30% of the Peru, IN-based company’s …

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In News

June 1, 2002




Strong Medicine

Last September’s attacks on New York City and Washington, DC, produced a strong and continuing consensus about the need for a heightened state of security in every conceivable sector.
Naturally, no link in the global supply chain wants to be …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

June 1, 2002




Listings

NEW LISTS
PUTTIN’ ON THE DOG
More than 13,000 dog lovers have made a purchase from the Puttin’ on the Dog catalog during the past 12 months. These buyers, most of whom are women 35-55 years old, spent an average of $75 an …

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In News

June 1, 2002




B-to-B: The Markets to Watch

Market #1: Personal and business security equipment
Clearly the Sept. 11 terrorist attacks have spurred increased governmental spending on security. In fact, President Bush plans to spend about $37 billion on the “war on terrorism,” which will include tightening national security.
As for …

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In News

May 28, 2002




Waiting period cleared for Sears/Lands’ End deal

Sears, Roebuck & Co.
has received an early termination waiting notice under the Hart-Scott-Rodino Act for its acquisition of Lands’ End. The notice indicates that Sears has satisfied certain conditions necessary to consummate its tender offer for Lands’ End. Sears agreed …

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In News

May 15, 2002




Key senator opposes USPS transformation plan

(Direct Newsline) Ted Stevens, the Senate’s second-ranking Republican and a long-time supporter of the U.S. Postal Service, said he is opposed to any legislative attempts to increase the financially ailing agency’s authority to set its own prices.
The Alaska …

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In News

July 1, 2003




Search Options

The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the power of search marketing, however, are highly enthusiastic. “Partnering with all major players is a monumental challenge …

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In WEB CHANNEL: SEO/SEM

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