April 1, 2001




Catalog Branding: Striking Up the Brand

Philip Kotler, who is often referred to as the father of modern marketing, said it best: “Building a brand calls for more than building a brand image. The savvy company must build a continuous positive brand experience for its target …

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In News

April 1, 2001




A Market in Bloom

The overall gardening products market has grown nearly 50% between 1996 and 1999
Between 1996 and 1998, according to the NGA, the number of households participating in lawn and garden activities increased about 2%, from 101.4 million to 103.5 million
In 1996, mail order accounted for 9.2% of all gardening …

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In Marketing

October 1, 2000




fenvessy on personnel

Productivity Improvement and Cost Reduction The overall goals of the executive in charge of fulfillment should be three-fold:
- provide fast order turnaround;
- perform it competently and accurately; and
- produce the results economically.
This final chapter brings into …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

March 15, 2001




Small Catalogs Forum: The Right Time to Finance

Certainly the economy is one major factor in determining whether the time is right to invest in growing your business. Common sense dictates that if people are tightening their belts when it comes to buying widgets, now is not the …

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In Uncategorized

March 15, 2001




Executive Forum: Sleeping with the Enemy

‘Co-opetition’ — cooperating with the competition — is the new way of doing business
Wake up, catalogers! The cold war is over, and so are the old views of competition. Those you once thought of as your foes have now become your …

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In News

March 14, 2001




FTC Holds Privacy Workshop

Washington–The U.S. Federal Trade Commission (FTC) held an Information Marketplace Workshop on March 13 to examine how companies exchange personal data and create consumer profiles. Among those testifying were representatives from the Direct Marketing Association. According to a DMA press …

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In News

March 1, 2001




Executive Forum: Make the Most of Every Channel

A promotion in one channel catalog, Website, or retail may spur sales in another
U.S. Cavalry’s stores feature free catalogs, kiosks with Internet access, and signage promoting the company’s Website.
Managing a multichannel business in today’s competitive environment can …

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In News

March 1, 2001




Eye On B-to-B: Trading in on Trade Shows

‘A trade-show lead — someone with whom you’ve talked face to face — is a qualified lead’
‘At any given trade show,’ says Nasco’s Tom Belzer, ‘we could get 90% of the attendees at our booth or 10%, depending on the market and the …

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In News

March 1, 2001




MULTIPLE CHANNELS ONE SYSTEM

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channels
In the good old days prior to e-commerce, companies that had both catalog and retail divisions almost always kept …

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In Channel Integration, News

March 1, 2001




The Electronic Catalog: FTC Examines Wireless Web Privacy Issues

Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?
Just when you thought you had e-commerce nailed down, along comes another tech challenge. M-commerce — mobile, or wireless, commerce — is gradually …

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