October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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In News

September 1, 1999




McHugh bill may be DOA

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years to reform the U.S. Postal Service. An alternative bill proposed …

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In News

September 1, 1999




Web bureacracy: Little accomplished at Internet tax commission’s first meeting

Little accomplished at Internet tax commission’s first meeting
The Advisory Commission on Electronic Commerce (ACEC), the 19-member panel appointed by Congress to investigate Internet taxation policies, is due to make its recommendations to Congress in April 2000. Yet when the panel …

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In News

November 1, 1999




PHOTOGRAPHY: Lifestyle vs. product shots

When should I use lifestyle photography rather than product photography?
Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something different to everyone you ask. To some it means showing lots of environment; others think it means …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




the promise of digital wallets

Will improved digital wallets win over shoppers and boost online sales?
Getting customers to come to your Website is hard enough; getting them to complete a purchase is another struggle entirely. According to market research firm Jupiter Communications, 27% of consumers …

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In Uncategorized

August 1, 1999




Better living through session analysis

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately make their way to the tableware and bridal pages. “Knowing this, we make sure that those pages have …

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In News

August 1, 1999




Call centers: Applying peer pressure

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees from the same demographic as their target audience.
Upscale casual apparel marketer Abercrombie & …

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In News

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

June 1, 1999




Small catalogs, big decisions

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales, less than $5 million; annual circulation, 250,000.
My best decision was to buy out all the company’s partners 18 months …

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In Uncategorized

June 1, 1999




Buying an online presence

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero. At least that’s the theory behind first-quarter transactions involving Fingerhut Cos., Federated Department Stores, and Hello …

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