December 1, 1999




Integrating content and commerce

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would buy the goods offline. But consumers are clearly more comfortable buying products online today. So when shoppers …

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In News

December 1, 1999




LEGISLATION: Big bills for small catalogers

Proposals would open way for group insurance plans, limit lawsuits
Two bills wending their way through Congress – a healthcare +imiting punitive damages – could help smaller catalogers.
The Quality Care for the Uninsured Act (H.R. 2990), sponsored by Reps. …

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In News

December 1, 1999




LEGISLATION: Bill drives away DMV names

New law requires switch from opt-out to opt-in
Beginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs) will likely be seriously restricted. According to a provision within the transportation appropriations bill, signed into law …

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In News

March 1, 2000




FINANCE: Private money

Investment firms seeking catalogs
For years catalogers have been pleading their case to the investment community: that their established brands and their marketing, merchandising, and fulfillment experience make them ideal investments. But it seems that private investment firms have only …

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In News

March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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In International, News

March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

November 1, 1999




The 10 most common creative mistakes

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.
Are you in a creative rut? Hankering for a redesign? Complacent about your catalog design? No matter …

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In Email, News

November 1, 1999




Let’s face it: We’re destroying the earth

It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade Mountains, I often enjoy wilderness hikes. One hot July afternoon, I stepped out of a …

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In News

November 1, 1999




The threat to DMV lists grows

In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments of Motor Vehicles (DMVs) from selling the names of motorists for marketing purposes unless the motorists have opted in …

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In Uncategorized

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