SEO-300

April 7, 2015




How a Healthy Affiliate Program Can Improve SEO and PPC

Silos have always been a problem in the digital marketing world, limiting the ability of marketers to understand the full scope of the customer’s journey.  This is why now more than ever before companies are investing in omnichannel to …

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In Blog, Must Reads

cloud-tablet-300

July 4, 2014




Omnichannel Happens in the Cloud

Consumers are more demanding, more connected and more informed than ever. They’re researching and completing transactions across multiple channels, starting their journey with one device and finishing it on another. And they expect the experience to be seamless, letting …

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In Must Reads, Omnichannel

Walmart holiday mobile app on an iPhone

April 6, 2015




Why Mobile is the New Retail Hub

We knew it was coming. As consumers have grown increasingly dependent on their smartphones and tablets to make everyday activities more convenient, they’ve also adjusted how they shop. But it isn’t in the way that you might think.

In its …

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In Blog, mobile

GameStop, GameStop PowerUp Rewards, PowerUp Rewards, loyalty programs, ecommerce, mobile apps, mobile commerce, video games, video gaming, retail, omnichannel, omnichannel retail, omnichannel fulfillment, in-store pickup

July 2, 2014




Rewards Data Helps GameStop Drive Omnichannel Growth

Even with all the growth in ecommerce, GameStop has found that most of its customers are using the company’s online channel to research products before making a purchase in store. And data from its PowerUp rewards program is generating …

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In Analytics, Ecommerce

ecommerce-order-flowchart-300

June 29, 2014




Optimizing Omnichannel Order Picking and Fulfillment Operations

[caption id="attachment_50295" align="alignright" width="450"] A comprehensive cycle of consumer purchasing options need to befilled by a wide range of fulfillment channels to meet customer demand.[/caption]

Omnichannel and ecommerce retailers are being pressured into finding new and different …

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In Fulfillment, Operations & Fulfillment

inventory-baecode-scan-300

June 29, 2014




Understanding Omnichannel Inventory Dynamics

One key to success in omnichannel commerce operations is accurate, real time, complete visibility of inventory at all stages of the supply chain. This translates into knowing what is on hand, what has been sold and what is in transit. …

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In Inventory, Operations & Fulfillment

warehouse-fulfillment-automated-robots-300

April 2, 2015




Automation and Technology Best Practices Revealed at Operations Summit 2015

Everyone wants to see how other multichannel and omnichannel companies apply automation and technology to their fulfillment operations. What are the benefits, challenges and the ROI?

My panel at Operations Summit 2015, April 14-16 in Louisville, KY, will showcase how Cabela’…

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In Automation, Blog

Ace Hardware, omnichannel, omnichannel retail, omnichannel fulfillment, same-day delivery, in-store pickup, buy online pickup in store, BOPIS, retail, ecommerce

March 31, 2015




Ace Hardware Expands In-Store Pickup Nationwide

In another indication of the growing trend toward omnichannel retail fulfillment to meet rising consumer expectations, Ace Hardware today announced the national expansion of its in-store pickup program at participating stores.

The program was first piloted in the summer of 2013 …

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In Fulfillment, Inventory

Target, Target Canada, ecommerce, store closings, Canadian retail market, Zellers

March 26, 2015




3 Lessons Learned From Target’s Marketing Approach

This month, new Target CEO Brian Cornell announced a series of initiatives to foster a more innovative, customer-centric approach to marketing. These initiatives include: closing all Canadian stores, investing more in their employees, adopting urban store models and harnessing the …

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In Blog, Marketing

GameStop, GameStop PowerUp Rewards, PowerUp Rewards, loyalty programs, ecommerce, mobile apps, mobile commerce, video games, video gaming, retail, omnichannel, omnichannel retail, omnichannel fulfillment, in-store pickup

March 24, 2015




Mobile App Drives Store Sales Gains for GameStop

By changing its mobile focus from conversions to engagement and influence, coupled with an enhanced mobile app experience and analysis of customer data from its PowerUp rewards program, GameStop has seen tremendous success in mobile-to-store sales.

From January 2014 – six months …

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In customer experience, Engagement

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