3 Ways Retailers Can Prep for a Recession

| Amber Hovious

The ongoing economic uncertainty is creating several challenges for retailers, making consumers more frugal. To remain resilient through economic challenges and maximize sales, retailers must stay prepared to weather any anticipated slumps. This requires the ability to analyze trends and shoppers’ habits on a frequent basis, staying up to date while more accurately planning for the future.

What Retailers and CPG Companies Can Learn from Each Other

| Lindsey Peters

Retailers and CPG companies have had a symbiotic relationship for decades, teaming up to offer customers more choice in convenient in-person and ecommerce storefronts. As both take on each other’s challenges, they must learn from the other’s processes and best practices to sustain new revenue streams in the long term based on evolving consumer behaviors, preferences and spending habits. 

Marketing-Friendly Apple Features: Boosting Engagement

| Josh Wetzel

Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.