comScore, ecommerce, holiday shopping, 2014 holiday shopping, holiday shopping season, green Monday, cyber weekend 2014, cyber week, black Friday, black friday 2014, desktop shopping, online shopping, retail, online retail

November 22, 2014




How to Boost Social Shopping Sales This Cyber Weekend

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

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In Blog, Cyber Weekend 2014

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February 23, 2014




5 Tips for Omnichannel Success

A recent study conducted by the CMO Club and Visual IQ highlighted the challenges CMO’s are facing as they try to embrace omni-channel analysis of their marketing and branding initiatives.

The results were not surprising. Some 85% of CMOs say …

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In Must Reads, Omnichannel

November 21, 2014




B2B Suppliers Are Investing in Ecommerce

As the volume of B2B purchases being made online continues to grow, B2B suppliers are responding by expanding their e-commerce platforms and overall omnichannel capabilities, according to new research conducted by Forrester Consulting in North America, France, Germany …

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In B2B, B2B

Inventory, inventory tracking, inventory management, retail, drop shipping, drop ship, consignment, back ordering

February 21, 2014




The Key to Omnichannel Success: A Strong Logistics Strategy

There are a lot of factors that determine success in the omnichannel marketplace. But retailers are discovering that their logistics and fulfillment operations are consuming a larger share of the oxygen in omnichannel conversations than ever before.

According to a …

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In Inventory, Must Reads

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February 19, 2014




How Nicole Miller Built its Omnichannel Strategy

Nicole Miller is an early adopter of the omnichannel marketing approach. Thus far, it is reaping the benefits of this strategy, merging data from both ecommerce and in-store environments to provide a formidable marketing strategy aimed at boosting sales, all …

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In Omnichannel, tip-sheet

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February 19, 2014




Optimize Omnichannel Engagement with Actionable Consumer Insights

Is your company one of the many that are scrambling to create an omnichannel strategy? Are you constantly faced with the dilemma of how you will support that strategy with actionable tactics?  Don’t worry, you are not alone.  In …

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In Blog, Must Reads

November 19, 2014




MCM Thursday: In Today’s Issue

Small Businesses Face Big Challenges this Holiday Season
Top 5 Holiday Shopping Trend Predictions
Is Amazon Using Product Listing Ads?
The Best and Worst Catalog Copy of 2014
Big Data a Big Omnichannel Driver

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In newsletters

February 18, 2014




Marketers Report on Omnichannel Strategies

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand:

How linking to consumer identifiers lets …

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In Whitepaper

February 18, 2014




Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement …

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In Whitepaper

Walmart holiday mobile app on an iPhone

November 13, 2014




Walmart Changing Image With 5 Days of Black Friday

Will Walmart’s 5-day-long omnichannel shopping event be the end of Cyber Monday, Black Friday, and Thanksgiving Day store openings? Probably not, but Walmart is the first major retailer to tell the general shopping public that America’s biggest shopping period is …

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In Blog, Holiday 2014

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