Amazon, Amazon.com, amazon prime, Amazon Marketplace, Amazon effect, ecommerce, ecommerce platforms, ecommerce news, mobile, Mobile Commerce, mcommerce, mobile customers, smartphone, smartphones, amazon fire, Amazon Firefly, retailers, retail, online retail, online retailer, retail news

August 6, 2014




4 Tips to Beat Amazon’s Price Advantage

Ecommerce giant Amazon has put the pressure on every in-store retailer. It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon …

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In Channel Integration, Engagement

beacon-300

August 5, 2014




Why Geofencing Is a Bust, and How to Drive Real Value from it

In case you’ve been living under a rock, here’s the skinny on geofencing: it’s a WiFi/Bluetooth/telecom radius that will detect consumers’ smartphone or other device (more on that in a minute) once they are in …

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In Blog, Engagement

back-to-school, retail, online retail, shipping/delivery, shipping, shipping options

August 5, 2014




Can Your Business Pass the Back-to-School Test?

It seems like just yesterday that schools let out for the summer. Summer camps are in full swing, college students are mowing lawns and businesses are already putting out back-to-school merchandise?

Each year, the back-to-school shopping season starts just a …

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In Ecommerce, Fulfillment

August 5, 2014




Why Manufacturers Can No Longer Afford to Wait to Sell Direct to Customer

In 1984, CompuServe became one of the first entities to make online shopping possible with its Electronic Mall. Yet thirty years later, many branded manufacturers are still tiptoeing into the ecommerce waters. Why aren’t more brands diving in?

It is …

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In B2B, Ecommerce

cloud-based-technology-300

August 4, 2014




Engaging Customers on all Channels

Many online retailers face a similar problem when business starts picking up – they struggle to handle customer requests. Some customers would email, others might take to social media and many might call.

Missing any customer contact on these channels, or …

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In Contact Center, Engagement

christmas-holiday-mouse-gifts-santa-hat-300

July 29, 2014




How To Survive The Holiday Season: Become Your Customer’s Best Friend

As consumers cash-in on end-of-summer sales, retailers are shifting gears in preparation for the most crucial shopping period of the year – the holidays. Preparing for the holidays is not just about extending store hours and hiring extra retail staffers. Successful …

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In Holiday 2014, Must Reads

customer-reach-300

July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

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In Amazon, Analytics

Alibaba, alibaba group, ecommerce, Singles Day, Alipay, Taobao, Tmall, Chinese ecommerce

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

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