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August 6, 2013




The Children’s Place Goes Social With Apology

Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).

But how did The Children’s …

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In Ecommerce, Must Reads

July 30, 2013




#47mysteryscrum Helps Clear Merchandise, Build Social Brand

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:

Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …

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In Blog

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

August 18, 2014




Developing a Successful Brand Ambassador Program

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

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In Marketing

August 13, 2014




10 Ways to Create Distrust Before Consumers Visit Your Website

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand …

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In Blog, Ecommerce

christmas-holiday-mouse-gifts-santa-hat-300

August 12, 2014




Small and Medium Retailers Should See 9% Holiday Ecommerce Growth

As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses.

In addition to external market factors, these numbers …

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In Holiday 2014, Must Reads

Amazon, Amazon.com, amazon prime, Amazon Marketplace, Amazon effect, ecommerce, ecommerce platforms, ecommerce news, mobile, Mobile Commerce, mcommerce, mobile customers, smartphone, smartphones, amazon fire, Amazon Firefly, retailers, retail, online retail, online retailer, retail news

August 6, 2014




4 Tips to Beat Amazon’s Price Advantage

Ecommerce giant Amazon has put the pressure on every in-store retailer. It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon …

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In Channel Integration, Engagement

beacon-300

August 5, 2014




Why Geofencing Is a Bust, and How to Drive Real Value from it

In case you’ve been living under a rock, here’s the skinny on geofencing: it’s a WiFi/Bluetooth/telecom radius that will detect consumers’ smartphone or other device (more on that in a minute) once they are in …

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In Blog, Engagement

back-to-school, retail, online retail, shipping/delivery, shipping, shipping options

August 5, 2014




Can Your Business Pass the Back-to-School Test?

It seems like just yesterday that schools let out for the summer. Summer camps are in full swing, college students are mowing lawns and businesses are already putting out back-to-school merchandise?

Each year, the back-to-school shopping season starts just a …

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In Ecommerce, Fulfillment

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