March 8, 2011




Social Skills: What Merchants Can Learn From Charlie Sheen

The intent of my “Social Skills” column is to analyze how merchants are performing in the various social media channels. Just one column in, I got railroaded by the biggest social media phenomenon of 2011.
That would be Charlie Sheen. He’s …

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In Social Media

February 22, 2011




Social Studies: Harry & David

Food gifts merchant Harry & David may be in the news right now for the wrong reasons – a change in creative from its usual award-winning work and financial difficulties that may force it into bankruptcy or worse.
But as it adapts …

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In Social Media

May 20, 2010




Social & Email Marketing: The Dynamic Duo

Free Live Webinar – Thursday, May 20, 2010 – 2:00 p.m. ET / 11:00 a.m PT

These days, email marketers are being asked to produce more and better results with existing (and sometimes even fewer) resources. So developing low-cost, high-impact marketing programs that …

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In Uncategorized

April 20, 2010




Multichannel Merchant Survey Shows Merchants Not So Social

Are multichannel marketers making the most of social media? They’re making progress, but they don’t see it as an overly-important marketing tactic, based on respondents to Multichannel Merchant’s Outlook 2010 survey on E-Commerce.
On a scale of 1 to 10 …

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In Ecommerce, Social Media

April 6, 2010




Three Steps to Add Social Technologies to Your Site

Applying on-site social technologies is the next major source of competitive advantage for online businesses, driving traffic, engagement and revenue. Is your e-commerce site ready?
Social is fast becoming as large a source of traffic for Websites as search. In …

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In Ecommerce, Social Media

April 1, 2008




Eastwood gets social

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
In a session at …

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In Catalog, Ecommerce

March 14, 2008




Live From NEMOA: Eastwood Gets Social With Customers

Cambridge, MA–When it comes to social networking, Eastwood may have a head start. That’s because the automotive enthusiast company’s customers have been getting together to talk about and help with car restoration projects well before the company was found 30 years …

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In Catalog, Ecommerce

January 31, 2008




Multichannel Merchants Need to Be More Social

Are you sitting on the sidelines of the social media scene? You need to get on board with it, but also keep in mind that social media strategies should not replace existing marketing tactics. Speaking Wednesday at the Hudson Valley …

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In Ecommerce, News

December 16, 2008




Let’s Get Social: Lessons Learned from Coach

Designer handbags from Coach aren’t just accessories—they’re a way of life for the brand’s enthusiasts. The retail giant capitalized on this line of thinking last Christmas through a series of social media marketing tactics.
These included …

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In Ecommerce

December 15, 2008




Social Network Advertising Can Bring In Targeted Leads

If you think that Facebook is just a social network that can help you find your long-lost friends, think again.
Brian Rice, CEO of direct marketing first Red Clay Media, said last week at NCDM that he’s been able to …

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In Data & Analytics

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