December 1, 2012




Case Study: Orvis Moves to Multichannel Media Production System

As sales channels and competition proliferate, and marketing nimbleness becomes ever more important, growing numbers of multichannel merchants are seeking greater efficiency in managing content workflow and maximizing productivity within and across their media and channels.
Of course, replacing existing …

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In Catalog, Channel Integration

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April 19, 2014




Mobile is the Anchor of Omnichannel Retailing

The new paradigm of omnichannel retailing has pushed businesses in all retail sectors toward a completely new way of conducting business. Customers and brands now interact anytime and everywhere: mobile browsers, mobile apps, social media networks, PCs, tablets, smartphones, email, …

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In Mobile, Must Reads

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April 19, 2014




4 Steps to Make the Most of your Mobile Strategies

There was a time when the concept of a cellphone was cutting edge. That time may very well have been a moment to connect the dots for Steve Jobs and other mobile device revolution pioneers.

Mobile devices are now officially …

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In Ecommerce, Marketing

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November 28, 2013




Walmart, Amazon and Nordstrom Dominate Social Word of Mouth

[CLICK HERE for Multichannel Merchant's Cyber Weekend 2013 coverage]

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth in the Race for Black Friday (via PR Newswire)
1 in 5 Social Posts Amplified by Shoppers Come From Walmart NEW YORK, Nov. 27, 2013 /PRNewswire/ – …

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In Cyber Weekend 2013, Social

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April 16, 2014




The Contact Center Is Your Customer Service Gateway

Quite possibly, your contact center is your company’s unsung hero. How are ecommerce and omnichannel merchants treating their contact centers? Here’s a snapshot look at Multichannel Merchant’s MCM Outlook 2014 survey, which was fielded from Feb. 10 to March 10 …

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In Contact Center, MCM Outlook 2014

November 26, 2013




9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social …

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In Whitepaper

November 26, 2013




Get a Real ROI from Social in 5 Steps

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI …

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In Whitepaper

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April 14, 2014




Operations Executives Cope With Growing Complexity

As they get ready for Multichannel Merchant’s 2014 Operations Summit, taking place at the J.W. Marriott in Indianapolis April 22-24, one thing merchants and vendors agree upon is that direct-to-customer operations have become more complex, and important, than ever …

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In Operations Summit 2014

April 14, 2014




“It’s Hard” Sums Up the Role of Operations

“It’s Hard” was a song by “The Who,” and many of us are singing that tune when it comes to the complexities of operations in our present day omnichannel global ecommerce industry.

While business is growing, meeting the growing …

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In Operations Summit 2014

November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

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In Analytics, Lists & Data - Buisness

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