February 16, 2010
Every merchant is talking about social media, and there plenty of opinions about how to do it right. We thought it was important to check in with customers to get their thoughts.
As part of a study of nearly 10,000 visitors …
October 29, 2009
Email Gone Viral:
How To Extend Email
Reach Through Social Sharing
Register now for this informative live webinar
Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor …More...
October 20, 2009
August 11, 2009
Let’s face it: Many large corporations are currently facing a no-win situation when it comes to customer service.
According to a March, 2009 Forrester report titled “The State Of Service Provider Customer Service”, the number of services offered by “service” …
August 1, 2009
Search and social have collided, and now they affect each other. Not only is search now social, but it also possesses its own unique voice.
The voice is that of your customers — who are connecting and communicating within social media …
December 16, 2008
Designer handbags from Coach aren’t just accessories—they’re a way of life for the brand’s enthusiasts. The retail giant capitalized on this line of thinking last Christmas through a series of social media marketing tactics.
These included …
December 15, 2008
If you think that Facebook is just a social network that can help you find your long-lost friends, think again.
Brian Rice, CEO of direct marketing first Red Clay Media, said last week at NCDM that he’s been able to …
November 18, 2008
A pair of surveys released this month indicate that social media is becoming a must for online retailers.
According to the initial findings of research firm OTX for word-of-mouth marketer DEI Worldwide, taken by 500 people over the age of 13, 63% of …
August 28, 2008
On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out–perfectly timed with the beginning of the holiday shopping season, and full of social media marketing tactics. But Apple showed how being quick on …More...
July 24, 2008
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates–advocates who sell your product for you. And in …