April 20, 2010




Multichannel Merchant Survey Shows Merchants Not So Social

Are multichannel marketers making the most of social media? They’re making progress, but they don’t see it as an overly-important marketing tactic, based on respondents to Multichannel Merchant’s Outlook 2010 survey on E-Commerce.
On a scale of 1 to 10 …

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In Ecommerce, Social Media

April 6, 2010




Three Steps to Add Social Technologies to Your Site

Applying on-site social technologies is the next major source of competitive advantage for online businesses, driving traffic, engagement and revenue. Is your e-commerce site ready?
Social is fast becoming as large a source of traffic for Websites as search. In …

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In Ecommerce, Social Media

February 16, 2010




Focus on Facebook to Drive Social Success

Every merchant is talking about social media, and there plenty of opinions about how to do it right. We thought it was important to check in with customers to get their thoughts.
As part of a study of nearly 10,000 visitors …

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In Facebook Social Media Marketing, News

October 29, 2009




Email Gone Viral: How To Extend Email Reach Through Social Sharing

Email Gone Viral:
How To Extend Email
Reach Through Social Sharing 

Register now for this informative live webinar

Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor …

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In Uncategorized

October 20, 2009




Content is King of Social Marketing

What is it that online sellers care about these days? Everyone is struggling right now to figure out the best way to drive revenue and searching for the next silver bullet. It’s pretty clear that most are experimenting with …

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In Social Media

August 11, 2009




Can Social Marketing Save Customer Service?

Let’s face it: Many large corporations are currently facing a no-win situation when it comes to customer service.
According to a March, 2009 Forrester report titled “The State Of Service Provider Customer Service”, the number of services offered by “service” …

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In Ecommerce, Social Media

August 1, 2009




SOCIAL NETWORKING: Dos and Don’ts of Twitter

Search and social have collided, and now they affect each other. Not only is search now social, but it also possesses its own unique voice.
The voice is that of your customers — who are connecting and communicating within social media …

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In Twitter Social Media Marketing

December 16, 2008




Let’s Get Social: Lessons Learned from Coach

Designer handbags from Coach aren’t just accessories—they’re a way of life for the brand’s enthusiasts. The retail giant capitalized on this line of thinking last Christmas through a series of social media marketing tactics.
These included …

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In Ecommerce

December 15, 2008




Social Network Advertising Can Bring In Targeted Leads

If you think that Facebook is just a social network that can help you find your long-lost friends, think again.
Brian Rice, CEO of direct marketing first Red Clay Media, said last week at NCDM that he’s been able to …

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In Data & Analytics

November 18, 2008




E-Commerce is Getting More Social

A pair of surveys released this month indicate that social media is becoming a must for online retailers.
According to the initial findings of research firm OTX for word-of-mouth marketer DEI Worldwide, taken by 500 people over the age of 13, 63% of …

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In Ecommerce

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