how-social-is-ecommerce-300

April 1, 2014




How Social is Ecommerce?

SocialAnnex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
[Click to enlarge]

More...

In Ecommerce, Infographics

July 30, 2013




#47mysteryscrum Helps Clear Merchandise, Build Social Brand

What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends:

Little did I know a bunch of friends – and friends of friends – would head over to 47 Brand …

More...

In Blog

segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

More...

In Channel Integration, Marketing

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

More...

In Campaign, Marketing

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

More...

In Ecommerce, Must Reads

August 18, 2014




Developing a Successful Brand Ambassador Program

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

More...

In Marketing

August 13, 2014




10 Ways to Create Distrust Before Consumers Visit Your Website

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand …

More...

In Blog, Ecommerce

christmas-holiday-mouse-gifts-santa-hat-300

August 12, 2014




Small and Medium Retailers Should See 9% Holiday Ecommerce Growth

As retailers look ahead to the holiday selling season, ecommerce platform provider Volusion predicts that online sales during the holiday season will grow 9% compared to last year for small- to medium-size businesses.

In addition to external market factors, these numbers …

More...

In Holiday 2014, Must Reads

Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

More...

In Amazon, Analytics

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

More...

In Social Media

  1. 1
  2. ...
  3. 12
  4. 13
  5. 14
  6. 15
  7. 16
  8. 17
  9. 18
  10. ...
  11. 262