Social_Login_Sears_300

July 2, 2013




Can Social Login Really Make a Difference?

Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately resulting in site abandonment.

The typical internet user, according to …

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In Amazon, Analytics

seo

July 4, 2014




Why SEO is your Frenemy

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost …

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In Marketing, Must Reads

Growing Global, global, global ecommerce, France, Germany, cross border, retail, online retail, returns fraud, returns policy, Europe, EU, EU consumer rights directive

July 3, 2014




How to Plan and Execute a Global Search Campaign

Are you a global marketer just beginning your international search and conversion planning journey, or someone who’s more established yet your campaigns aren’t delivering the way they should be?

In his session at Growing Global on Tuesday, July 16, …

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In Campaign, Global

overstockart

June 26, 2014




OverstockArt.com Launches New Version of iPad Application

OverstockArt.com re-launched its iPad app version 6.0 earlier this week, which promises a more interactive experience between the brand and customer.

“The app is a natural extension for overstockArt.com as an online retailer,” said Amitai Sasson
VP Marketing & Development …

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In Mobile, Must Reads

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

FB-and-Twitter

June 6, 2013




The Social, Local, and Mobile Mom

‘Social, Local, Mobile’ Changes the way Moms Interact with Brands (via PR Newswire)
Brand.net and Quaker Reveal Media Engagement and Activation Strategies for the ‘SoLoMo’ Mom SAN FRANCISCO, June 6, 2013 /PRNewswire/ — Brand.net, a Valassis (NYSE: VCI) Digital Company, …

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In Content Mgmt, Cross Channel

December 15, 2011




Social Media Makes The Sale

Social media interactions are driving holiday gift purchase, according to research by marketing agency Mr. Youth. The data in this infographic is reflective of the three-week period leading up to and including Black Friday/Cyber Monday.Click to view as …

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In Social Media

June 2, 2013




Herschell Gordon Lewis: The Difference Between Social and Sociable

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon.

Then, we accepted the word “social” in its original classic form – sharing, …

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In Channel Integration, Marketing

June 2, 2013




Social and Gamification in Retail: A Recipe for Tremendous Growth

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands. According to a recent report by Gartner analyst Brian Burke, 50% of companies involved in …

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In Content Mgmt, Ecommerce

social-media-icons-ipad-300

May 22, 2013




How to Improve Social Marketing Automation

Using social media as a marketing strategy is important for both B2B and B2C companies.  Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com.    According to the blog post, …

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In Marketing, Must Reads

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