October 6, 2014
Williams-Sonoma continues to move steadfast into the digital age while still having its catalog be its primary driver for sales.
“We’re approaching $5 billion in revenue as a company and we are 50% direct-to-consumer,” said Pat Connolly, chief strategy and business …More...
August 30, 2013
We’ve seen the “Social Media Explained” meme floating around cyberspace (and during webinars, and conference presentations, and yes, I’ve used it on several occasions myself). Avalaunch Media took it a step further with the below infographic.
We shared “Social Meowdia …More...
August 28, 2013
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Tim Parry https://plus.google.com/104315573398989150702
Erin Lynch https://plus….
In Social Media
September 30, 2014
If you were to ask a retailer what the most important tool of their customer loyalty efforts was 5 years ago, I bet the majority of them would say traditional loyalty and rewards programs. You know, the old “buy 10 get one …More...
February 11, 2012
September 29, 2014
Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.
To date, there has been more than $21.8 billion in tracked …More...
August 20, 2013
For many retailers getting a social media strategy in place in the contact center is not a top priority even though a new report has found that 75% of consumers have posted a negative comment on a social media site after …More...
May 28, 2015
Customers love to know what other customers think of a product when it comes to making a purchase. That is why retailers are making ratings and reviews part of the website experience.
David Meidam, information system manager at …More...
September 22, 2014
U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …More...
September 21, 2014
As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …More...