SocialMediaIcon-300

August 3, 2015




How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …

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In Marketing, Must Reads

January 8, 2013




Catalogs Influenced Holiday Shopping Behavior More than Social Media

Baynote today revealed the results from its 3nd Annual Holiday Online Shopping Survey. The study, conducted in partnership with the e-tailing group, surveyed 1,000 U.S. online holiday shoppers between Nov. 24 and Dec. 5 in order to gain insight into consumer behavior …

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In Catalog, Mobile Commerce

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014




The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …

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In CRM, Customer Relationship Management

Jet.com

July 24, 2015




Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …

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In Ecommerce, Executive

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

facebook-ipad-300

July 22, 2015




Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …

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In Amazon, eBay

LimitedToo

July 22, 2015




Limited Too Brand Making a Comeback

NEW YORK, July 20, 2015 /PRNewswire/ – Bluestar Alliance LLC, a brand management company, announced today it has acquired the LIMITED TOO brand trademarks.
“Limited Too is a girl’s market leader with a solid foundation of brand loyalty,” said Ralph Gindi, COO …

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In Ecommerce, Marketing

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