ratings-and-reviews

March 27, 2013




Leveraging the Power of Social Proof

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online. There’s no denying that social proof is a powerful marketing too.

Realizing the impact social proof …

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In Ecommerce, Email

fabness-300

March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

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In Analytics, Social Media

Kidrobot_with_SLI_13Mar14-1

March 24, 2014




Kidrobot’s Ecommerce Traffic Rises 87%

Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.

In November 2013, Kidrobot implemented several of SLI Systems’ …

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In Ecommerce, Must Reads

November 2, 2011




Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:

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In Twitter Social Media Marketing

USPS_Spiderman

March 18, 2014




USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

According to a press release issued by …

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In Branding, Marketing

Pinterest--300

March 16, 2014




Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook? Facebook has long been the 900-lb. gorilla of social networks, with 1 billion active users, while Pinterest has a mere 70 …

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In Ecommerce, Marketing

Express

March 17, 2014




Express Plans to Capitalize on Ecommerce Growth

Express plans to capitalize on ecommerce after it saw double-digit growth in 2013. Ecommerce sales saw an increase of 15.3% for the full year, according to its fourth-quarter earnings call.

Michael Weiss, chairman and CEO of Express, said on March 13 that there …

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In Ecommerce, Must Reads

March 12, 2014




ChannelAdvisor Launches New Digital Marketing Solution

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns,  Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

The introduction of …

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In Channel Integration, Ecommerce

March 12, 2014




What You Missed at eTail West 2014

If the unusually cold temperatures wasn’t the topic of conversation at eTail West in San Antonio last week, mobile was.  It was the talk among several sessions throughout the conference in some capacity or another.  Utilizing mobile and offering a …

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