November 26, 2013




9 Social Insights that Drive Real Business Results

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social …

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In Whitepaper

November 26, 2013




Get a Real ROI from Social in 5 Steps

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI …

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In Whitepaper

Social_Login_Sears_300

November 18, 2013




How Do Social Login & Sharing Affect Ecommerce?

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement …

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In eCommerce, Infographics

November 14, 2011




How to Use Email to Maximize Social Media Engagement

Social media is dream come true for direct marketers. Customers transition from bits and bytes in a database into people with friends, family, and personal preferences. Connecting with them via social platforms improves relationships and morphs into increased sales and …

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In Analytics, Lists & Data - Buisness

November 11, 2011




5 Tips On How Your Business Can Leverage Social Media For Cyber Monday

Last year Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend make sure your deal is top of mind with these strategies:…

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In Ecommerce, Social Media

social-media-icons-ipad-300

April 5, 2013




Proactive Thinking With Social CRM

Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.  This Social CRM By Numbers …

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In CRM, Infographics

November 3, 2011




Listening Is Social Media Cornerstone at Dell

Richard Margetic, director of global social media at Dell, made no bones about what the key is to his company’s social media strategy: Listening.
“We use that as our core strategy across all platforms,” Margetic said at Wednesday’s …

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In Analytics, Social Media

November 2, 2011




Twitter Time: Tweets From Apps World and Social Media World Forum

Can’t make it to Apps World and Social Media World Forum in New York?
Multichannel Merchant senior writers Tim Parry and Jim Tierney are there Wednesday, Nov. 2, live-tweeting from the Javitz Center.
Here’s the Twitter feeds for both shows:

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In Twitter Social Media Marketing

ratings-and-reviews

March 27, 2013




Leveraging the Power of Social Proof

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online. There’s no denying that social proof is a powerful marketing too.

Realizing the impact social proof …

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In Ecommerce, Email

fabness-300

March 26, 2014




Genuine Facebook Fans Drive Profit for Fabness

Fabness is generating positive social ROI by converting website visitors into genuine Facebook fans. Fabness is observing a high sales conversion rate of 33.28% for these fans, resulting in a positive social ROI.

Even after using legitimate methods to acquire Facebook “…

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In Ecommerce, Marketing

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