360-degree-customer-view-puzzle

August 4, 2015




Don’t Just Personalize Customer Experiences, Localize Them

Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success, yet only 1% of businesses are providing excellent customer experiences according to Forrester’s latest …

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In customer experience, Global

mobile-barcode-scanning-300

August 3, 2015




3 Ways Brick-and-Mortar Stores Can Win at Webrooming

There is no stopping the rise of online shopping. The product options are endless, it’s simple, more convenient, often cost-efficient—and the list goes on. It’s no shock that ecommerce has been lauded the future of retail, reaching $1.5 …

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In Blog, Ecommerce

Jet.com, Marc Lore, Amazon, Walmart.com, ecommerce, ecommerce marketplace, Diapers.com

August 3, 2015




Jet Sets Bold Goal of $20 Billion by 2020

The July 21 launch of Jet.com gave a good indication of its hoped-for trajectory to $20 billion in annual sales by 2020, according to founder and CEO Marc Lore.

“We did over $1 million in sales on the first day, which was well …

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In Campaign, Drop Shipping

SocialMediaIcon-300

August 3, 2015




How Ballard Designs Drives Sales and Rewards Loyal Fans

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing.

The right tool and tactics though, will allow savvy …

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In Marketing, Must Reads

Customer Service, customer service reps, social media, Twitter, Facebook, retail, Forrester, Conversocial, contact center, contact center agents

June 30, 2014




The Three Stages of Social Customer Service

How mature is your social customer service operation?

A recent study by Forrester Consulting, commissioned by Conversocial, identified three stages of social customer service maturity.

Forrester found that companies using dedicated social customer service tools owned by the contact center – …

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In CRM, Customer Relationship Management

December 10, 2012




How to Create a B2B Social Media Sales Strategy that Actually Works

It’s easy to fall into three traps when setting out to create a social media sales strategy for a B2B professional services firm—or for any B2B marketer.
Here are three key takeaways from this blog posts …

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In B2B, Email

Jet.com

July 24, 2015




Week in Review: Jet Cleared for Takeoff, Crowds Ecommerce Skies

After a few months of beta testing, Jet has been cleared for takeoff. And the ecommerce skies have got a little more crowded.

A members-only marketplace, Jet is going after Amazon by allowing sellers to undercut the ecommerce giant on …

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In Ecommerce, Executive

facebook-ipad-300

July 22, 2015




Facebook the Top Acquisition Platform for Retailers

Social media has moved up the ranks to become an important tool for engaging and attracting new customers, even though paid search and email marketing are still on the top of retailers’ list of effective customer acquisition channels, according to …

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In Amazon, eBay

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