April 1, 1999




A look at legislation…

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers and direct marketing organizations watching Capitol Hill and state governments closely.
Federal bills S. 328 (Smith, R-NH): Calls for …

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In Marketing

May 1, 1999




CONDUCTING A CATALOG OPERATIONS AUDIT

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you it’s easy for the marketing department to make grand promises, but fulfilling them can be challenging-especially …

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In News

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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In News

May 1, 1999




Year ends on a weak note

Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel cataloger/retailer J. Peterman, for one, admitted that sluggish fourth-quarter sales contributed to its bankruptcy.
So …

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In Uncategorized

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

March 1, 1999




Catalog management systems: a wide range to choose from

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts for phone order entry upsells and cross-sells], customer service, inventory management, order fulfillment, and customer database management,” …

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In News

April 1, 1999




Amazon.com expansion continues

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.
Not content to sell books, videos, and CDs over the Web, Seattle-based Amazon.com in February bought a 46% …

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In News

April 1, 1999




GOOD TIMES-FOR NOW

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel marketers Barrie Pace and Children’s Wear Digest, and seed cataloger Territorial Seed Co. all report double-digit sales increases …

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In News

April 1, 1999




Breaking away from the pack

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing up their brand image and identity, protecting their brand, building brand loyalty, and using their …

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In News

April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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In News

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