August 1, 1999




Call centers: Applying peer pressure

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees from the same demographic as their target audience.
Upscale casual apparel marketer Abercrombie & …

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In News

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

June 1, 1999




Small catalogs, big decisions

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales, less than $5 million; annual circulation, 250,000.
My best decision was to buy out all the company’s partners 18 months …

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In Uncategorized

June 1, 1999




Buying an online presence

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero. At least that’s the theory behind first-quarter transactions involving Fingerhut Cos., Federated Department Stores, and Hello …

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In News

August 1, 1999




Your catalogs are doomed!

Yes, your catalogs are doomed – and so are most of mine. They just won’t work in the future. In fact, mail order catalogs as we know them today won’t even survive.
Why? For the 10 reasons I’ve outlined below:
1) Catalog …

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In Uncategorized

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

May 1, 1999




the abcs of online trends

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow continue to redesign their Websites and expand their merchandise offerings; established retailers such as Nordstrom and …

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In Channel Integration, Email

July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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In News

April 1, 1999




A look at legislation…

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers and direct marketing organizations watching Capitol Hill and state governments closely.
Federal bills S. 328 (Smith, R-NH): Calls for …

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In Marketing

June 1, 1999




The 10 BEST Operations Innovations

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through the catalog, illustrated with black-and-white line drawings, place orders, and patiently wait weeks or months for …

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In Email, News

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