January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

October 9, 2002




Bush on port stalemate: Get back to work!

Invoking the Taft-Hartley Act of 1947, President Bush asked a federal court to order a stop to the 10–day West Coast port lockout. The court-ordered truce will keep ports open through the Christmas season, which accounts for 40% of retailers’ annual sales.

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In News

October 1, 2002




Pulp Fiction

For catalogers, paper selection is a delicate balancing act. You must constantly weigh your creative aspirations against cost concerns.
During the past year, the economic recession has led a number of catalogers to settle for lesser papers than they might …

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In Lists & Data - Business-14-05-2013

October 1, 2002




Mobility Electronics Gets The Cash

Scottsdale, AR-based portable computing products manufacturer Mobility Electronics (Nasdaq: MOBE), which acquired Reno, NV-based cataloger iGo last March, says it has closed a $10 million line of credit from Silicon Valley Bank. The line of credit allows Mobility to pursue “growth …

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In News

September 24, 2002




Live from the National Postal Forum: next postage increase nudged back

Boston–Depending on how you define “well into,” you may have reason to be encouraged about postal rates. In speeches at the National Postal Forum here on Sept. 23 and Sept. 24, Postmaster General Jack Potter promised that because the U.S. Postal …

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In News

December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

September 10, 2002




Brylane’s Indianapolis DC Workers Moving Closer to UNITE

Employees at multititle apparel and home goods cataloger/retailer Brylane’s Indianapolis distribution facilities had a victory in their quest for union representation. Region 25 of the National Labor Relations Board (NLRB) announced that there will not be a secret ballot election …

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In News

September 1, 2002




The Eyeballs Have It

Little did I expect when I went to see Minority Report that I’d spend less time trying to figure out whodunit than thinking about direct marketing.
The flick is nominally a sci-fi crime story. In the future, psychic mutants can …

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