March 26, 2002




Consumer confidence surges in March

The Conference Board reports that consumer confidence surged from a February index of 95.0 to 110.2 for March. The Present Situation index rose from 96.4 in February to 111.5 in March, while the Expectations index jumped from 94.0 to 109.3. The Consumer Confidence Survey is based …

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In News

March 15, 2002




People News

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger hired Brian Mangione as general manager of the division; he was previously executive vice president of sales and marketing for …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

March 15, 2002




Online Leads: Quantity or Quality?

Back in the old days, when commerce was spelled without the first “e,” catalogers used traditional marketing efforts to generate catalog requests, including advertisements in magazines, package inserts, co-ops, card decks, list rental, and customer referrals. These methods worked because …

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In News

March 8, 2002




Federated extends Fingerhut sale deadline–or does it?

Federated Department Stores on March 7 said it gave
Business Development Group Acquisitions (BDGA) at least another week to pull together financing to buy Fingerhut Cos. But Marshall Masko of Wayzata, MN-based BDGA said on March 8 that there had been no …

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In News

March 1, 2003




Lists and Prospecting: List Management Heads Outside

When Ardmore, PA-based Collectibles Records Corp. decided several years ago to ramp up its catalog business, the company hired an outside list firm to manage its 100,000-name list.
“Up until that time, we handled our list internally,” says Joe Buesgen, …

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In News

March 1, 2003




Best Practices in the Worst of Times

Statistics and forecasts are all very well, but you want to know what your peers are really doing to keep their operations afloat in straitened economic conditions. This new quarterly section brings you unique ideas and insights from logistics managers …

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In Channel Integration, CRM

March 1, 2002




Letting Go

The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of all sizes. Things can go particularly sour during the layoff process if management doesn’t give clear, credible …

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In Uncategorized

March 1, 2002




36-24-36

Perfect measurements don’t have to be out of reach. If your productivity and efficiency numbers have zero sex appeal, the solution isn’t a drastic overhaul. Rather, it’s a methodical, step-by-step procedure to whittle the business into shape.
The process starts …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

February 4, 2003




Ax falls on 300 L.L. Bean workers

Despite double-digit sales increases in December, L.L. Bean announced that it will lay off as many as 300 staffers during the next two months.
In November, the apparel and outdoor gear cataloger had offered an enhanced early-retirement package to more …

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In News

February 1, 2002




Lists and Prospecting: Privacy Bills Update

Although the war on terrorism has consumed much of their attention, federal legislators aren’t neglecting privacy-related issues. For instance, at press time Rep. Clifford Stearns (R-FL) was working on a bill that would establish a mandatory notice of opt-out across …

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