March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

November 1, 2001




Just for You

The “boutique” sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through magazine advertisements, food-product businesses, and replacement-parts operations. Please don’t call them small — taken in the aggregate, these firms are …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2001




Miles Kimball to Close Exposures HQ

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture frames and gifts catalog. Miles Kimball will move those functions to its Oshkosh, WI, headquarters.
Exposures’ Connecticut …

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In News

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

November 1, 2001




Merchandising Roundtable: The Goods on Getting the Goods

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless of their market segment — jewelry, baking supplies, educational tools, crafts — the participants had many of the same concerns …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

October 1, 2001




Annual Paper Forecast: Down but Not Out

In these pages last year, we predicted that the January 2001 postal hike and a potential economic slowdown would lead to only a modest increase in paper demand among catalogers this year. Whereas catalog paper usage had increased 4.5% between 1999 and 2000, we …

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In Lists & Data - Buisness, News

September 20, 2001




Miles Kimball to Close Exposures Connecticut HQ

South Norwalk, CT—Coming off a flat 2000 companywide, gifts and novelties cataloger Miles Kimball plans to close down the merchandising and creative offices of its Exposures picture frames and gifts catalog division here and move those functions to its Oshkosh, …

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In News

September 19, 2001




Court Approves Sale of F&G’s Gifts Group, Horticultural Books

Wilmington, DE—The waiting is over, and Brecon Capital Management and Gardens Alive are the lucky bargain shoppers. On Sept. 19, the U.S. Bankruptcy Court for the District of Delaware approved the sale of substantially all the assets of the …

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In News

January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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In News

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