March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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In News

March 1, 2001




people

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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In Uncategorized

March 1, 2001




Cyber Patrol

What are your employees most likely to do when no one’s looking?
Surf porn sites on the Web Send chain e-mails to co-workers Make personal long-distance calls
Answer: None of the above. Today, it’s just as likely that they’re infiltrating …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

December 1, 2001




Reverse Gear

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so for that entire function — receiving, storage, pick/pack, shipment, and returns processing. Recently however, …

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In B2B, Opsandfulfillment_warehouse-20-03-2013

December 1, 2001




Mergers & Acquisitions: Consumer Deals Melt Away in Summer Heat

As was the case with sales and earnings figures, mergers and acquisitions activity within the catalog and online marketing industry slumped during July, August, and September — especially among consumer print catalogers. Last year, 63% of the industry deals consumated in the …

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In News

November 19, 2001




The Right Start to buy FAO Schwarz

The sluggish economy isn’t slowing The Right Start in its quest to become a major player in the children’s specialty market. The $65 million children’s products cataloger/retailer agreed on Nov. 19 to buy $150 million toy cataloger/retailer FAO …

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In Uncategorized

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

November 1, 2001




Just for You

The “boutique” sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through magazine advertisements, food-product businesses, and replacement-parts operations. Please don’t call them small — taken in the aggregate, these firms are …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2001




Miles Kimball to Close Exposures HQ

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture frames and gifts catalog. Miles Kimball will move those functions to its Oshkosh, WI, headquarters.
Exposures’ Connecticut …

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