May 1, 2000




Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only heightened the stakes in selecting a CMS. But depending on your needs, the right system …

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In Channel Integration, Marketplaces

May 1, 2000




LIST ROUNDTABLE: List firms in the crystal ball

No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals agree only that list firms will be radically different. Still, whether this month’s roundtable participants …

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In News

May 1, 2000




SPIN-OFFS

Retailer J. Baker was looking for more than growth when it acquired cataloger/retailer Repp Big and Tall last May. The Canton, MA-based company also expected the acquisition to provide access to the direct marketing arena. Now the $665 million company …

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In Uncategorized

December 1, 1999




RELAUNCHES: Fairy-tale ending for Storybook

Girls’ apparel title thrives under new parent Delia’s
What are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing catalogs for six months, and owed more than $1.2 million to customers for undelivered merchandise?
Not great, …

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In Lists & Data - Business-14-05-2013

December 1, 1999




Integrating content and commerce

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would buy the goods offline. But consumers are clearly more comfortable buying products online today. So when shoppers …

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In News

December 1, 1999




LEGISLATION: Big bills for small catalogers

Proposals would open way for group insurance plans, limit lawsuits
Two bills wending their way through Congress – a healthcare +imiting punitive damages – could help smaller catalogers.
The Quality Care for the Uninsured Act (H.R. 2990), sponsored by Reps. …

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In News

December 1, 1999




LEGISLATION: Bill drives away DMV names

New law requires switch from opt-out to opt-in
Beginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs) will likely be seriously restricted. According to a provision within the transportation appropriations bill, signed into law …

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In News

April 1, 2000




Gaiam works to own the `LOHAS’ market

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles of Health and Sustainability.
According to Bill Capsalis, vice president of marketing for Gaiam, the LOHAS marketplace …

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In News

April 1, 2000




the LUXURY of SELLING ONLINE

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?
You might think diamond rings are the last product anyone would buy online. But Mary Lou Kelley, vice president of marketing for luxury …

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In Uncategorized

April 1, 2000




PROSPECTING: Searching for a DMV detour

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the Supreme Court ruled that the federal government acted within its authority in forcing states to get …

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In Lists & Data - Business-14-05-2013

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