November 19, 2001




The Right Start to buy FAO Schwarz

The sluggish economy isn’t slowing The Right Start in its quest to become a major player in the children’s specialty market. The $65 million children’s products cataloger/retailer agreed on Nov. 19 to buy $150 million toy cataloger/retailer FAO …

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In Uncategorized

November 1, 2001




Just for You

The “boutique” sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through magazine advertisements, food-product businesses, and replacement-parts operations. Please don’t call them small — taken in the aggregate, these firms are …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2001




Miles Kimball to Close Exposures HQ

Coming off a flat 2000, multititle cataloger Miles Kimball plans to close the South Norwalk, CT, merchandising and creative offices of its Exposures picture frames and gifts catalog. Miles Kimball will move those functions to its Oshkosh, WI, headquarters.
Exposures’ Connecticut …

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In News

November 1, 2001




Fueling Web Customization

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities of Web customization — producing a personalized shopping experience and contact strategy for each customer — but ran into IT nightmares or …

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In News

November 1, 2001




Merchandising Roundtable: The Goods on Getting the Goods

In August, CATALOG AGE sat down with several catalogers in Woodstock, VT, to talk about merchandising matters, from sourcing to liquidating. Regardless of their market segment — jewelry, baking supplies, educational tools, crafts — the participants had many of the same concerns …

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In News

February 1, 2001




List Watch: Dealing From a Card Deck

Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles of 25-40 cards, enclosed in an envelope or a polybag, mailed to subscribers of a magazine …

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In News

January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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In News

January 1, 2001




short takes

Steppin’ Out You can never be too rich or too thin – or, it seems, outsource too much. For those who believed the fad would pass, a new report, “Outsourcing Index 2000,” provides ample food for second thought. Outsourcing is growing …

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In Uncategorized

January 1, 2001




TOP OF THE HEAP

Follow these principles to ensure that customers get royal treatment, whether you are a third-party services provider or an e-merchant seeking top-to-bottom expertise in DTC fulfillment
Being a dot.com may no longer have the cachet it used to, but …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

January 1, 2001




It’s Official: New Postal Rates in Effect Jan. 7

“Under protest,” the U.S. Postal Service Board of Governors (BOG) agreed on Dec. 5 to implement the rates recommended in November by the Postal Rate Commission (PRC). The new rates take effect Jan. 7.
The PRC-recommended rates call for a reduction …

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