January 1, 2004




Seven Strategies for Expanding Your Business

Ever since the recession dug in its heels nearly three years, survival, rather than growth, has been the goal for many catalogers.
But finally, things are looking up, and marketers are now looking to expand. It’s time to dedicate effort …

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In Uncategorized

September 10, 2002




Brylane’s Indianapolis DC Workers Moving Closer to UNITE

Employees at multititle apparel and home goods cataloger/retailer Brylane’s Indianapolis distribution facilities had a victory in their quest for union representation. Region 25 of the National Labor Relations Board (NLRB) announced that there will not be a secret ballot election …

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In News

September 1, 2002




The Eyeballs Have It

Little did I expect when I went to see Minority Report that I’d spend less time trying to figure out whodunit than thinking about direct marketing.
The flick is nominally a sci-fi crime story. In the future, psychic mutants can …

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In Uncategorized

September 1, 2002




Ticker Tapeworm

Will the Sarbanes-Oxley Act signed on July 30 make a real difference to federal securities law? “Yes, absolutely,” says Bruce Beebe, editor of Directorship, a monthly newsletter on corporate governance issues. Although the new law also gives the Securities and Exchange …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 1, 2002




The Last 10,000 Miles

In the first few years of the Internet boom, cyber pundits promised a world where consumers would be able to buy anything, anywhere, anytime. Inexperienced dot-com executives, confusing the ability to reach customers anywhere with the ability to fulfill their …

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In Ship

September 1, 2002




Gold Award, Sporting Goods: Orvis, The Sporting Tradition, Fall 2001

“One look at the photos in this catalog and you know what real hunters wear,” said a judge about Orvis’s Sporting Tradition catalog. The spectacular photography is just one indicator that Orvis knows its customers and how to meet their …

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In News

December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

August 6, 2002




Live from ETail 2002: Talbots finds success with searches

Boston–Apparel cataloger/retailer Talbots came relatively late to the online game, not launching Talbots.com until November 1999. But the company has made up for lost time in part by using its search engine functionality to improve several major Web metrics. …

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