April 1, 2000




the LUXURY of SELLING ONLINE

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?
You might think diamond rings are the last product anyone would buy online. But Mary Lou Kelley, vice president of marketing for luxury …

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In Uncategorized

April 1, 2000




PROSPECTING: Searching for a DMV detour

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the Supreme Court ruled that the federal government acted within its authority in forcing states to get …

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In Lists & Data - Business-14-05-2013

April 1, 2000




collaring volume orders

Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (www.galls.com). Since December, the company has been pursuing agency buyers – the purchasing officers who authorize …

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In News

December 1, 1999




RELAUNCHES: Fairy-tale ending for Storybook

Girls’ apparel title thrives under new parent Delia’s
What are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing catalogs for six months, and owed more than $1.2 million to customers for undelivered merchandise?
Not great, …

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In Lists & Data - Business-14-05-2013

December 1, 1999




Integrating content and commerce

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would buy the goods offline. But consumers are clearly more comfortable buying products online today. So when shoppers …

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In News

December 1, 1999




LEGISLATION: Big bills for small catalogers

Proposals would open way for group insurance plans, limit lawsuits
Two bills wending their way through Congress – a healthcare +imiting punitive damages – could help smaller catalogers.
The Quality Care for the Uninsured Act (H.R. 2990), sponsored by Reps. …

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In News

December 1, 1999




LEGISLATION: Bill drives away DMV names

New law requires switch from opt-out to opt-in
Beginning in June, marketers’ access to information compiled by state departments of motor vehicles (DMVs) will likely be seriously restricted. According to a provision within the transportation appropriations bill, signed into law …

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In News

March 1, 2000




FINANCE: Private money

Investment firms seeking catalogs
For years catalogers have been pleading their case to the investment community: that their established brands and their marketing, merchandising, and fulfillment experience make them ideal investments. But it seems that private investment firms have only …

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In News

March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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