November 1, 1998




Lifestyle: The next big thing

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look for “lifestyle marketing” to become the latest merchandising strategy catalogers use …

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In News

November 1, 1998




Delia’s buys Fulcrum lists

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum Direct’s five catalogs: Zoe, which sold clothing for teen girls, and Storybook Heirlooms, Playclothes, After the Stork, and Just …

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In News

November 1, 1998




People

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and customer service at Gander Mountain, Farlee was until recently the director of operations for Consolidated Market Response.
The …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1998




A home run market

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction boom.
The National Association of Home Builders (NAHB) projects that 1.56 million new homes-5.5% more than last year and 53.5% more …

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In Marketing

November 1, 1998




At deadline

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch in fall 1999. “We have a customer list of more than 1 million and a strong national presence,” says …

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In News

October 1, 1998




Theme Players

After spending countless hours traveling to merchandise shows, meeting with sales reps, and viewing and reviewing products, you finally have the goods to make your next consumer catalog a success. The next step is pagination-determining which products should go on …

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In Uncategorized

October 1, 1998




Will success spoil your call center?

Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire call center staff is wearing thin.
As a result, service levels are down in both order-taking …

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In Uncategorized

October 1, 1998




Growing pains

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in the same way.
Some catalogs, like astronomy equipment marketer Orion Telescopes & Binoculars, have cooked along for 20 …

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In News

October 1, 1998




Moore Medical returns to health

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market price as $13-5/8 per share. As of early September 1998, Moore’s stock was trading …

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In News

October 1, 1998




Spiegel’s `big book’ racks up big losses

After nearly two years of restructuring, the Spiegel catalog is still three years away from turning a profit, according to president John Irvin. And some observers believe it will remain in the red until it abandons its general merchandise “big …

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In Uncategorized

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