August 1, 1998




Backword

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I felt that some comments were appropriate, however.
During the past 15-plus years, our company …

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In News

August 1, 1998




Walter Drake lends a hand

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise to some of its sister catalogs. “This is the first case I know of …

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In News

July 1, 1998




Outbound explosion

Many consumers don’t appreciate phone calls from the likes of aluminum siding marketers or survey groups during dinner. Business-to-business catalog buyers, however, are more receptive to telemarketing, judging by the increasing number of outbound programs and spending among b-to-b mailers.

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In Ship

July 1, 1998




A good year for paper

It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can probably count on a slight increase across all grades sometime in the first quarter of 1999.
Paper …

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In Marketing

July 1, 1998




PRIVACY Putting the brakes on DMV data

The legal tug-of-war over the selling of motor vehicle information continues, to the dismay of data compilers. An Illinois state appeals court ruled in May that Illinois Secretary of State George Ryan has the authority to restrict the selling of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




At deadline

RATE COMMISSION REDUCES POSTAGE HIKE On May 11, the Postal Rate Commission (PRC), the independent government agency that has deliberated over the U.S. Postal Service’s July 1997 proposal for rate increases, determined that most of the USPS-proposed rate hikes were too …

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In News

June 1, 1998




Good Times will still roll

The stock market is soaring, consumer demand is steady, unemployment has withered, and inflation is nearly undetectable. The catalog industry has thrived amid the healthiest U.S. economy in decades. But can catalogers expect to ride this wave of good …

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In News

June 1, 1998




Print and electronic catalogs, hand in hand

As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive growth in electronic catalog marketing in just the past few years has made a …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

June 1, 1998




PRODUCTION TRENDS: Saying goodbye to analog

To save money, reduce turnaround time, and minimize frustration in today’s fast-paced world of catalog production, you’ve got to keep up with the latest developments. The same will hold true in the 21st century. In fact, staying apace with technology …

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In Lists & Data - Business-14-05-2013

June 1, 1998




The Ones to Watch

For more than 100 years, cataloging has been an upstart business. But by 2001, look for the big boys to be taking over. And as you’d expect, the people who’ll be leading this bigger, grown-up industry won’t be kids with hot ideas …

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