September 1, 2002




Gold Award, Sporting Goods: Orvis, The Sporting Tradition, Fall 2001

“One look at the photos in this catalog and you know what real hunters wear,” said a judge about Orvis’s Sporting Tradition catalog. The spectacular photography is just one indicator that Orvis knows its customers and how to meet their …

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In News

December 1, 2003




Multichannel Marketing: Web Prospecting, Catalog Selling

Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1 trillion retail marketplace. The catalog fraction of this direct channel is about half; Internet sales …

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In Channel Integration, Cross Channel

December 1, 2003




At Deadline

SAN DIEGO MAILERS SURVIVE WILDFIRE SCARE It was a little too close for comfort for San Diego-based RoadRunner Sports: Sixty-foot flames from the October wildfires were just minutes away from engulfing the athletic shoes cataloger’s headquarters and warehouse. At one …

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In News

December 1, 2003




Brylane: How a Big Fish Is Getting Bigger

Walking toward Brylane’s headquarters on New York’s Seventh Avenue, you’ll trod atop a series of plaques embedded into the sidewalk honoring top-name designers — Calvin Klein, Ralph Lauren, and Vera Wang, to name just a few. They don’t call it Fashion …

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In News

August 6, 2002




Live from ETail 2002: Talbots finds success with searches

Boston–Apparel cataloger/retailer Talbots came relatively late to the online game, not launching Talbots.com until November 1999. But the company has made up for lost time in part by using its search engine functionality to improve several major Web metrics. …

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In News

November 1, 2003




Cotton Picking

RATIONALES FOR OUTSOURCING fulfillment usually boil down to three. When a company wants to do business beyond its traditional operating radius, outsourcing logistics functions to a local 3PL often makes more sense than building, staffing, and equipping a new facility. …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2003




Catalog Merchandise: Fall Themes–Channeling Cole Porter

It’s not easy trying to write a merchandise trend column on the home furnishings front nearly every quarter, as trends emerge slowly — especially in a recession year. But after attending the summer trade shows, I am much more upbeat than …

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In News

November 1, 2003




Micro Warehouse: What Went Wrong?

It’s tough to say what was more surprising: that Micro Warehouse, one of the industry’s largest and oldest computer catalogers, was selling the North American portion of its business to $4.3 billion rival CDW, or that CDW was able to snap …

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In News

November 1, 2003




Thanks, Uncle Sam

Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies… even air-activated hand and foot warmers.
But Sam isn’t your average credit-card-happy customer. He’s Uncle Sam. That’s right, the federal government. For …

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In Email, News

November 1, 2003




PC Mall Relaunches Former Egghead Site

Computer reseller PC Mall on Oct. 28 relaunched OnSale, an online marketplace and auction site. The Torrance, CA-based marketer is hoping to repeat the success of its first online auction business, Ubid, which was spun off to shareholders in 1999.
The original …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

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