November 1, 2000




MAILING PLANS

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its Website (www.CatalogAge mag.com), 53% of respondents said they plan to mail more catalogs in the coming …

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In News

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

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In Email

May 1, 2000




FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)
peerless claims to have everything for a restaurant “from design through installation.” What a shame its motto could not also be applied to its Website.
True, it is harder to exhibit creativity on …

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In News

October 1, 2000




DATABASE MARKETING

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact, president/chief operating officer Chris Dice says it has added another 250-plus clients over the past year, …

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In News

April 1, 2000




LEGISLATIVE ROUNDUP: Internet bills mount

And USPS rate case could revive interest in postal reform bill
Consumer privacy, particularly as it relates to the Internet, is among the more heated issues brewing on Capitol Hill these days.
In February, for instance, Sen. Robert Torricelli (D-NJ) …

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In News

September 1, 2000




New Lists

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct response offers or to space ads. Cost: $80/M Selects: income, age, occupation, marital …

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In News

September 1, 2000




software

Sigma Micro’s Controller+ The business systems marketplace is demanding more options, more support, and of course, more e-commerce functionality. Sigma Micro is one of several WMS software developers responding to these demands. Its Controller+ has been installed by several large, …

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In Uncategorized

September 1, 2000




people

Too Close for Comfort Depending on which surveys you read, online consumers now rank their concern for the security of their personal information above their concerns about the economy, who will win the upcoming presidential election, and the national level …

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In Uncategorized

September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

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