November 1, 1999




The 10 most common creative mistakes

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.
Are you in a creative rut? Hankering for a redesign? Complacent about your catalog design? No matter …

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In Email, News

November 1, 1999




Let’s face it: We’re destroying the earth

It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade Mountains, I often enjoy wilderness hikes. One hot July afternoon, I stepped out of a …

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In News

November 1, 1999




The threat to DMV lists grows

In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments of Motor Vehicles (DMVs) from selling the names of motorists for marketing purposes unless the motorists have opted in …

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In Uncategorized

November 1, 1999




INTERNET TAXATION: Yes to tax reform

But government commission has yet to discuss types of changes
Time is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed group assigned with investigating Internet taxation policies has only two more meetings left before it makes …

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In News

March 1, 2000




FINANCE: Private money

Investment firms seeking catalogs
For years catalogers have been pleading their case to the investment community: that their established brands and their marketing, merchandising, and fulfillment experience make them ideal investments. But it seems that private investment firms have only …

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In News

March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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In International, News

March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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In News

February 1, 2000




Are catalogs missing out on Scandinavia?

Scandinavia may offer catalogers one of the most promising markets in Europe. The region’s 24 million consumers make up the most affluent European population, with a per capita gross domestic product of $28,282, according to United Nations statistics.
Compare this figure to …

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In News

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