February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

March 1, 1999




Listings

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers who spend an average of $51 per order.
Cost: 90/M
Selects: SCF, state, zip,
Contact: RMI Direct Marketing, 203-798-0448

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In News

January 1, 1999




View from The Hill

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,” says Richard Barton, senior vice president of government relations for industry organization …

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In News

February 1, 1999




Multiple analytical tools

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency, and monetary value (RFM). In fact, according to Catalog Age’s 1998 Benchmark Report on Lists and Databases (July 1998 issue), more …

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In News

December 1, 1998




A Y2K FIX crisis?

If your catalog’s computer system is not yet Y2K-compliant, you may have missed the deadline. With little more than 12 months remaining before the year 2000, many software vendors and consultants expect a mob of businesses-including catalogers-to be racing to beat …

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In International

January 1, 1999




listings

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly affluent, well-educated men over age 50.
Cost: $135/M
Selects: state/SCF/zip, gender
Contact: Conrad Direct List Management, 201-567-3200
DRINKER …

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In News

January 1, 1999




The annual best and worst catalog copy

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because in exasperation I’ve transferred a catalog I’ve lauded for years into the “five worst” dungeon. And-gulp-for the …

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In Email

January 1, 1999




‘Covering’ prospecting books

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative elements could include a unique border treatment or layout style, or a consistent color (think of the …

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In News

November 1, 1998




Delia’s buys Fulcrum lists

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum Direct’s five catalogs: Zoe, which sold clothing for teen girls, and Storybook Heirlooms, Playclothes, After the Stork, and Just …

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In News

November 1, 1998




At deadline

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch in fall 1999. “We have a customer list of more than 1 million and a strong national presence,” says …

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In News

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