November 1, 1999




PHOTOGRAPHY: Lifestyle vs. product shots

When should I use lifestyle photography rather than product photography?
Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something different to everyone you ask. To some it means showing lots of environment; others think it means …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




the promise of digital wallets

Will improved digital wallets win over shoppers and boost online sales?
Getting customers to come to your Website is hard enough; getting them to complete a purchase is another struggle entirely. According to market research firm Jupiter Communications, 27% of consumers …

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In Uncategorized

June 1, 1999




Small catalogs, big decisions

Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales, less than $5 million; annual circulation, 250,000.
My best decision was to buy out all the company’s partners 18 months …

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In Uncategorized

June 1, 1999




Buying an online presence

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero. At least that’s the theory behind first-quarter transactions involving Fingerhut Cos., Federated Department Stores, and Hello …

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In News

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

May 1, 1999




the abcs of online trends

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow continue to redesign their Websites and expand their merchandise offerings; established retailers such as Nordstrom and …

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In Channel Integration, Email

August 1, 1999




Your catalogs are doomed!

Yes, your catalogs are doomed – and so are most of mine. They just won’t work in the future. In fact, mail order catalogs as we know them today won’t even survive.
Why? For the 10 reasons I’ve outlined below:
1) Catalog …

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In Uncategorized

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

April 1, 1999




A look at legislation…

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers and direct marketing organizations watching Capitol Hill and state governments closely.
Federal bills S. 328 (Smith, R-NH): Calls for …

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In Marketing

July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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