February 1, 1999




The price is right. . . or is it?

You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in Overland Park, KS, you’ll pay only $12.99 for the same model.
The …

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In Uncategorized

February 1, 1999




Low-cost forks

Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently hit the market. These “mini-forklifts” cost about half of the price of traditional forklift …

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In News

January 1, 1999




Reaching into retail

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s and early 1900s, when retailers such as Sears Roebuck, Montgomery Ward, and J.C. Penney pursued …

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In Lists & Data - Business-14-05-2013

January 1, 1999




A fulfilling opportunity

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end services to Web-only marketers.
Many online-only catalogers, most of which are relatively new, don’t want to incur the …

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In Marketing, Opsandfulfillment_warehouse-20-03-2013

January 1, 1999




BARRY ON SOFTWARE: Avexxis’s CatMan

Avexxis has a radical idea: to tailor its CatMan CMS package to individual catalog companies, rather than to make the companies tailor their operations to the software. Even the best, most customized systems typically require client companies to modify at …

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In multichannelmerchant.com/opsandfulfillment/news, Order Mgmt

January 1, 1999




Five service superstars

As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major manufacturers-enter the catalog business, providing topnotch service has never been more important. So with input from several b-to-b consultants, we’ve selected …

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In News

December 1, 1998




After the marriage: moving in

As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate logistics such as warehousing, fulfillment, and computer systems, is the marriage truly tested.
To ensure a smooth …

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In International

December 1, 1998




Customer’s wish is Xtras’ command

A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding to its customers, Xtras eliminated fax broadcasting this year in favor of e-mail newsletters. “This is the way customers have told us they …

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In News

November 1, 1998




A license to profit

The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers with multiple users. Instead, they’d prefer that you license the software. And most catalogers are happy to …

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In Marketing

October 1, 1998




Perish the thought…

During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season of gift-giving. But for those that don’t typically sell foods, fulfilling edible items poses challenges.
“You …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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