August 1, 2000




The 2000 I-Merchant 40

We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown as a commerce channel. But you’ve surely read that type of pontificating elsewhere, so we’ll …

More...

In Email, Lists & Data - Buisness

August 1, 2000




THE CATALOG AGE 100: THE HEAVY HITTERS

B-to-b reigns again; consolidation slows somewhat
As in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies that make up Catalog Age’s exclusive ranking of the top 100 catalogers for 1999. On the other hand, many of …

More...

In Channel Integration, News

July 1, 2000




GETTING PERSONAL…with Terry Jukes

Q: What was your first job out of college?
A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad school with my MBA, I thought, “Boy, did I …

More...

In News

July 1, 2000




Liz Lange: multichannel maternity marketer

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.
Lange says the business was born out of a void in the market for quality maternity …

More...

In News

July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

More...

In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

More...

In Channel Integration

July 1, 2000




CUSTOMER SERVICE: Is service suffering?

The lure of the Web may cause mailers to put the back-end on the back burner
Superior customer service has always been a basic tenet of catalog shopping. But now that most print catalogers are also selling online, some observers …

More...

In News

July 1, 2000




OPERATIONS: Major expansion for VT Country Store

No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May broke ground on a $5.7 million expansion project in North Clarendon, VT. The project, which is expected to …

More...

In Shipping/Delivery

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

More...

In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

More...

In Marketplaces

  1. 1
  2. ...
  3. 148
  4. 149
  5. 150
  6. 151
  7. 152
  8. 153
  9. 154
  10. ...
  11. 162