July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

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In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




CUSTOMER SERVICE: Is service suffering?

The lure of the Web may cause mailers to put the back-end on the back burner
Superior customer service has always been a basic tenet of catalog shopping. But now that most print catalogers are also selling online, some observers …

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In News

July 1, 2000




OPERATIONS: Major expansion for VT Country Store

No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May broke ground on a $5.7 million expansion project in North Clarendon, VT. The project, which is expected to …

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In Shipping/Delivery

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

June 1, 2000




Balducci’s spins off direct division

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s retail store now does about $20 million dollars in annual revenue – that’s $5,000 per square foot. The catalog, launched 16 …

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In News

June 1, 2000




4th Annual Electronic Marketing Survey – Online catalogers

It’s no secret that e-commerce has roared to life during the past year. According to a study by University of Pennsylvania’s Wharton School of Business, the average amount spent per person online during 1999 was $1,136 – up from $930 in 1998, and $411 in 1997.

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In Uncategorized

May 19, 2000




ORDERS GLOSSARY

Abandoned call: Call in which a customer hangs up before reaching a call center staffer.
ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call activity.
ACD: …

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In Shipping/Delivery

May 19, 2000




PICKING GLOSSARY

ASRS: Automated storage and retrieval system, system of racks in which each row has a retrieval unit that picks and puts away items.
Batch picking: Method of order picking in which all orders are grouped into small batches, and all …

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