January 1, 2001




CASE STUDY: ROSS-SIMONS

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry, gifts, and tabletop items marketer Ross-Simons is working hard to maximize the synergies of its multiple channels – at least …

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In Channel Integration, News

January 1, 2001




InStyle Catalog Already Out

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched a catalog. But if you were not among the 750,000 people who received the 42-page book in October, you’re out …

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In News

January 1, 2001




The More Things Change

Historically, the direct-to-customer fulfillment industry has tended to view the outsourcing of fulfillment operations as unacceptable. That attitude is rapidly changing as the third-party fulfillment (3PF) services marketplace is transformed, largely by e-commerce. 3PFs now represent a viable operating alternative …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




Catalogs on TV

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of online shopping. But holiday 2000 saw such catalogers as CDW Computer Centers, J.C. Penney, Talbots, and Victoria’s Secret promoting …

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In News

January 1, 2001




Programmer’s Bids Adieu to Europe

Programmer’s Paradise’s third-quarter European sales tumbled 37%, to $19.5 million
In a move to bolster its domestic sales, business-to-business software cataloger Programmer’s Paradise is selling its European operations. The Shrewsbury, NJ-based cataloger in December signed an agreement with Leipzig, Germany-based PC-Ware Information …

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In Lists & Data - Business-14-05-2013

January 1, 2001




ABC 123

You’ve figured out your operations costs and allocated them correctly, as described in Part One of this article (November/December 2000). How do you use this information to cut expenses and improve processes? Logistics expert Terrance L. Pohlen shows you the …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

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In News

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

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