January 1, 1999




listings

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly affluent, well-educated men over age 50.
Cost: $135/M
Selects: state/SCF/zip, gender
Contact: Conrad Direct List Management, 201-567-3200
DRINKER …

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In News

January 1, 1999




The annual best and worst catalog copy

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because in exasperation I’ve transferred a catalog I’ve lauded for years into the “five worst” dungeon. And-gulp-for the …

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In Email

January 1, 1999




‘Covering’ prospecting books

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative elements could include a unique border treatment or layout style, or a consistent color (think of the …

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In News

September 1, 1998




It ain’t over yet

Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10, the controversial case isn’t over yet. In July and August, three mailing concerns filed …

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In News

December 1, 1998




New Lists

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought from American Science merchandise as varied as toys, air compressors, and test tubes. Cost: $85/M Selects: gender, marital …

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In News

December 1, 1998




Tailoring the text

Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles a Nehru jacket; 2) a drinking glass; 3) a floor-length skirt; 4) a piece of …

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In Uncategorized

August 1, 1998




Pumping up the volume

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a majority of the business-to-business participants in the 1998 Catalog Age Benchmark Report on Marketing (see February issue). …

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In Lists & Data - Business-14-05-2013

November 1, 1998




Lifestyle: The next big thing

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look for “lifestyle marketing” to become the latest merchandising strategy catalogers use …

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In News

November 1, 1998




People

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and customer service at Gander Mountain, Farlee was until recently the director of operations for Consolidated Market Response.
The …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1998




A home run market

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction boom.
The National Association of Home Builders (NAHB) projects that 1.56 million new homes-5.5% more than last year and 53.5% more …

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In Marketing

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