June 1, 1999




The 10 BEST Operations Innovations

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through the catalog, illustrated with black-and-white line drawings, place orders, and patiently wait weeks or months for …

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In Email, News

June 1, 1999




The 10 Best Catalog Redesigns

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog creative consultant points out, “It isn’t creative if it doesn’t sell.”

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In Email, News

June 1, 1999




listings

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.
Cost: $90/M
Selects: recency, Nielsen county, source/zip, zip, state/SCF/gender
Contact: List Services Corp., 203-743-2600
COMPUTER HARDWARE BUYERS …

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In News

June 1, 1999




A&E: From TV to Web to print

In recent years, most catalogers have jumped on the Internet bandwagon and started producing variations of their print titles online. Now A&E Television Networks is reversing course. Sparked by the overwhelming success of its online sales, the company in …

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In International

February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

May 1, 1999




CONDUCTING A CATALOG OPERATIONS AUDIT

Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you it’s easy for the marketing department to make grand promises, but fulfilling them can be challenging-especially …

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In News

May 1, 1999




New Lists

ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products featuring rock music stars such as Elvis Presley and The Beatles.
Cost: $105/M Selects: state/SCF/zip, …

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In News

May 1, 1999




Year ends on a weak note

Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel cataloger/retailer J. Peterman, for one, admitted that sluggish fourth-quarter sales contributed to its bankruptcy.
So …

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In Uncategorized

May 1, 1999




Planning ahead

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.
We don’t have an official written succession plan. I’ve been thinking about it, but we haven’t discussed …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 1999




View from The Hill

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,” says Richard Barton, senior vice president of government relations for industry organization …

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