March 1, 2000




E-MAIL MARKETING: Beware the spam blockers

Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail, and Netaddress – have offered incoming-mail filters to their e-mail subscribers.
These filters act as …

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In News

August 1, 2000




B-to-b e-financing still out there

Despite widespread reports that financing for Internet start-ups – particularly b-to-b portals – has been drying up, the following investment firms each laid down millions on b-to-b portals over the past few months, according to The Industry Standard.
- In …

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In News

February 1, 2000




INTERNATIONAL: New list rules for Britannia

U.K.’s Data Protection Act makes overseas mailings trickier
On March 1, when the U.K.’s Data Protection Act (DPA) takes effect, one of Europe’s largest mail order markets will become even trickier for U.S. list and database …

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In News

February 1, 2000




OFF ONTO THE SHELF & THE WEB

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternative
When Catalog Music Corp. decided to create a Website last year, money was an object. The Nashville, TN-based cataloger of classic country-music CDs and cassettes has …

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In News

February 1, 2000




LEGISLATION: No Internet taxes-yet?

Commission is leaning toward recommending a delay
The Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes its recommendations to Congress in April. But after a December meeting in San Francisco, committee members …

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In News

February 1, 2000




THE NEW GLOBAL MERCHANT

Now that you can reach buyers worldwide, make it easy for them to buy from you
For all the hype about the age of Internet commerce – the breathtaking stock valuations of Internet companies and the statistics forecasting off-the-chart growth …

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In Uncategorized

February 1, 2000




MORE THAN eye CANDY

There’s a time and place for everything. And when it comes to developing a Website, it’s easy to get carried away with all the technological bells and whistles. Sure, offering cool swirling graphics or fun animated characters might enhance the …

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In News

July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

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In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




YOUR NEW FINANCIAL PLAN

A detailed profit and loss statement for each channel – and for each store location and catalog title – gives you the best handle on resource allocation and employee responsibilities
The print catalog landscape is quickly changing to incorporate new …

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In Uncategorized

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