October 1, 1998




Growing pains

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in the same way.
Some catalogs, like astronomy equipment marketer Orion Telescopes & Binoculars, have cooked along for 20 …

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In News

October 1, 1998




Moore Medical returns to health

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market price as $13-5/8 per share. As of early September 1998, Moore’s stock was trading …

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In News

October 1, 1998




Spiegel’s `big book’ racks up big losses

After nearly two years of restructuring, the Spiegel catalog is still three years away from turning a profit, according to president John Irvin. And some observers believe it will remain in the red until it abandons its general merchandise “big …

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In Uncategorized

October 1, 1998




PMG Henderson’s promises

When he was named postmaster general in May, William Henderson vowed that catalog delivery would drastically improve this fall/holiday season.
Now, nearly a year since many catalogers suffered through the worst postal delivery service in recent memory, Henderson, in …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

September 1, 1998




The music plays on(line)

Marketing research firm Jupiter Communications predicts that annual online music sales will reach $1.6 billion by 2002. So it’s no wonder that Amazon.com, the $121 billion online bookseller, is singing a different tune. On June 11, the Internet-only firm launched a music store …

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September 1, 1998




Whose creativeis it, anyway?

If you thought monitoring copyright infringements in the print world was difficult, throw the World Wide Web into the mix and the task becomes daunting. The immediacy of the Web and the affordability of the technology make it much easier …

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September 1, 1998




It ain’t over yet

Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10, the controversial case isn’t over yet. In July and August, three mailing concerns filed …

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August 1, 1998




A change of plans

Annette Zientek is president of Christine Columbus, a Lake Oswego, OR-based catalog of women’s travel gear. Annual sales, less than $5 million; annual circulation, less than 50,000.
Our whole circulation and marketing plan changed dramatically from our original business plan. Four years …

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August 1, 1998




Pumping up the volume

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a majority of the business-to-business participants in the 1998 Catalog Age Benchmark Report on Marketing (see February issue). …

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In Lists & Data - Business-14-05-2013

August 1, 1998




Walter Drake lends a hand

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise to some of its sister catalogs. “This is the first case I know of …

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