April 15, 2003




Lists and Prospecting: From Mag Tapes to Deliverability Software

Preparing for a catalog mailing 20 years ago was in many ways far simpler than it is today. When it came to renting lists, catalogers had far fewer selects to choose from, virtually no enhancements, and no cooperative databases to work …

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In News

March 15, 2002




People News

Multititle mailer Lillian Vernon Corp. has expanded its business-to-business division with the addition of three staffers. The Rye, NY-based cataloger hired Brian Mangione as general manager of the division; he was previously executive vice president of sales and marketing for …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

March 15, 2002




Online Leads: Quantity or Quality?

Back in the old days, when commerce was spelled without the first “e,” catalogers used traditional marketing efforts to generate catalog requests, including advertisements in magazines, package inserts, co-ops, card decks, list rental, and customer referrals. These methods worked because …

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In News

March 8, 2002




Federated extends Fingerhut sale deadline–or does it?

Federated Department Stores on March 7 said it gave
Business Development Group Acquisitions (BDGA) at least another week to pull together financing to buy Fingerhut Cos. But Marshall Masko of Wayzata, MN-based BDGA said on March 8 that there had been no …

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In News

March 1, 2002




Letting Go

The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of all sizes. Things can go particularly sour during the layoff process if management doesn’t give clear, credible …

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In Uncategorized

March 1, 2002




36-24-36

Perfect measurements don’t have to be out of reach. If your productivity and efficiency numbers have zero sex appeal, the solution isn’t a drastic overhaul. Rather, it’s a methodical, step-by-step procedure to whittle the business into shape.
The process starts …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

April 1, 2003




DIRECT-TO-CUSTOMER FULFILLMENT SOFTWARE 2003 REVIEW

The direct-to-customer software marketplace is a mature industry whose current trends will mark its direction for the next few years. Though sales of DTC systems software slowed dramatically in 2001, the second half of 2002 saw more activity in terms of companies …

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In CRM, Opsandfulfillment_warehouse-20-03-2013

April 1, 2003




BUYER’S REMORSE

Would you buy a conveyor at what seems like a fabulous discount? Of course you would. It’s a great deal, and the machine should work just fine, right? The problem is, it may not. Some companies buy conveyors, tilt trays, …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

February 1, 2002




Lists and Prospecting: Privacy Bills Update

Although the war on terrorism has consumed much of their attention, federal legislators aren’t neglecting privacy-related issues. For instance, at press time Rep. Clifford Stearns (R-FL) was working on a bill that would establish a mandatory notice of opt-out across …

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In News

January 30, 2002




Fingerhut offers workers paid leave

In the latest installment of the Fingerhut saga, the general merchandise cataloger has offered some employees paid leave with full benefits. “The work has slowed down considerably,” says spokesperson Ben Saukko. “We don’t want to start any new products …

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