September 1, 2000




MERGERS AND ACQUISITIONS

Skittish second quarter M&A activity up just slightly Mergers and acquisitions activity was nearly as subdued during the second quarter of the year as in the first. Just 11 deals involving print or online catalogers were completed in April, May, …

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In News

August 1, 2000




CATALOG STOCKS RISING – slowly

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s retail sector. But catalog stocks been suppressed for so long that there’s nowhere to go but …

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In News

August 1, 2000




Gearing up for hurricane season

Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999′s Hurricane Floyd are battening down the hatches.
It’s wise to have an effective contingency plan in place, says Eric Hook, vice president of marketing for marine …

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In News

August 1, 2000




The 2000 I-Merchant 40

We could introduce this year’s i-merchant 40 listing of the top online marketers with some sort of golly-gee statement about how quickly the Web has grown as a commerce channel. But you’ve surely read that type of pontificating elsewhere, so we’ll …

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In Email, Lists & Data - Buisness

August 1, 2000




THE CATALOG AGE 100: THE HEAVY HITTERS

B-to-b reigns again; consolidation slows somewhat
As in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies that make up Catalog Age’s exclusive ranking of the top 100 catalogers for 1999. On the other hand, many of …

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In Channel Integration, News

July 1, 2000




GETTING PERSONAL…with Terry Jukes

Q: What was your first job out of college?
A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad school with my MBA, I thought, “Boy, did I …

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In News

July 1, 2000




Liz Lange: multichannel maternity marketer

In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.
Lange says the business was born out of a void in the market for quality maternity …

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In News

July 1, 2000




The start of start-ups

This month’s question
How did you get the idea to start your catalog, and what were your first steps?
A good idea for a business can come from anywhere. When asked the origin of the ideas for their catalogs, some …

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In Uncategorized

July 1, 2000




YOUR NEW TECHNOLOGY

Your new business requires more sophisticated technology to connect print, online, and retail worlds
Saying that technology drives catalog marketing is an understatement. In spite of some fits and starts, technology – especially digital technology – continues to have an …

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In Channel Integration

July 1, 2000




CUSTOMER SERVICE: Is service suffering?

The lure of the Web may cause mailers to put the back-end on the back burner
Superior customer service has always been a basic tenet of catalog shopping. But now that most print catalogers are also selling online, some observers …

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In News

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