April 1, 2000




collaring volume orders

Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (www.galls.com). Since December, the company has been pursuing agency buyers – the purchasing officers who authorize …

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In News

November 1, 1999




The 10 most common creative mistakes

A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.
Are you in a creative rut? Hankering for a redesign? Complacent about your catalog design? No matter …

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In Email, News

November 1, 1999




Let’s face it: We’re destroying the earth

It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade Mountains, I often enjoy wilderness hikes. One hot July afternoon, I stepped out of a …

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In News

November 1, 1999




The threat to DMV lists grows

In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments of Motor Vehicles (DMVs) from selling the names of motorists for marketing purposes unless the motorists have opted in …

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In Uncategorized

November 1, 1999




INTERNET TAXATION: Yes to tax reform

But government commission has yet to discuss types of changes
Time is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed group assigned with investigating Internet taxation policies has only two more meetings left before it makes …

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In News

March 1, 2000




FINANCE: Private money

Investment firms seeking catalogs
For years catalogers have been pleading their case to the investment community: that their established brands and their marketing, merchandising, and fulfillment experience make them ideal investments. But it seems that private investment firms have only …

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In News

March 1, 2000




REDUCING YOUR COST PER ORDER

All catalogers would like to increase profits, but in today’s competitive marketplace, there’s a limit to how much you can raise your prices or lower your cost of goods. And what with hikes in postage and paper costs, you’re already …

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In Lists & Data - Business-14-05-2013

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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In International, News

March 1, 2000




A `chicken or egg’ question

This month’s questions
Did you start out as a store or as a catalog? What made you decide to cross over to the other medium?
The legend of the kitchen-table catalog start-up may have to be updated, if the small …

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In Uncategorized

October 1, 1999




LEGISLATION

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer data.
At press time, Congress was waiting to convene a House/Senate conference committee on …

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In News

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