July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

March 1, 2001




Executive Forum: Make the Most of Every Channel

A promotion in one channel catalog, Website, or retail may spur sales in another
U.S. Cavalry’s stores feature free catalogs, kiosks with Internet access, and signage promoting the company’s Website.
Managing a multichannel business in today’s competitive environment can …

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In News

March 1, 2001




Eye On B-to-B: Trading in on Trade Shows

‘A trade-show lead — someone with whom you’ve talked face to face — is a qualified lead’
‘At any given trade show,’ says Nasco’s Tom Belzer, ‘we could get 90% of the attendees at our booth or 10%, depending on the market and the …

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In News

March 1, 2001




MULTIPLE CHANNELS ONE SYSTEM

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channels
In the good old days prior to e-commerce, companies that had both catalog and retail divisions almost always kept …

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In Channel Integration, News

March 1, 2001




The Electronic Catalog: FTC Examines Wireless Web Privacy Issues

Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?
Just when you thought you had e-commerce nailed down, along comes another tech challenge. M-commerce — mobile, or wireless, commerce — is gradually …

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In Uncategorized

March 1, 2001




Multichannel Software: What’s Available Now

Some catalog management systems vendors have recently extended their solutions not only to encompass e-commerce but to embrace retail/point-of-sale (POS) management as well. Likewise, some retail systems vendors have added e-commerce and catalog management modules. These may prove to …

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In News

March 1, 2001




FTC Examines Wireless Web Privacy Issues

Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?
Just when you thought you had e-commerce nailed down, along comes another tech challenge. M-commerce – mobile, or wireless, commerce – …

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In News

March 1, 2001




Trading in on Trade Shows

`At any given trade show,’ says Nasco’s Tom Belzer, `we could get 90% of the attendees at our booth or 10%, depending on the market and the other show attractions.’
The Center for Exhibition Industry Research (CEIR), a Chicago-based trade …

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In News

March 1, 2001




Make the Most of Every Channel

A promotion in one channel – catalog, Website, or retail – may spur sales in another
Managing a multichannel business in today’s competitive environment can be a tremendous challenge. While additional channels provide more opportunities for generating sales, they also …

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In News

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