June 1, 2000




CYBERANGELS, CYBERDOGS

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting, using, or disclosing personal information from children under the age of 13. But many worry that this legislation will not …

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In News

May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

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In CRM, Marketing

May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

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In Email

May 1, 2000




FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)
peerless claims to have everything for a restaurant “from design through installation.” What a shame its motto could not also be applied to its Website.
True, it is harder to exhibit creativity on …

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In News

November 1, 2000




HAPPY RETURNS

How to reduce customer returns – and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers. At the very least, it’s safe to say that return …

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In News, Returns

November 1, 2000




NUTS, BOLTS, AND BALANCE SHEETS

Don’t let drawing up a business case become a wrenching matter. Nail down the details with this comprehensive guide
When you think of starting a business, what is the first idea that comes to mind? Probably an ambitious vision of …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

November 1, 2000




Reaching for the STARS

Recruiting strategies that capture the best and the brightest employees
Today’s free-for-all, full-employment job marketplace may be a dream come true for employees, but the picture is less rosy for employers. More and more catalog companies are becoming dismayed with …

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In Lists & Data - Business-14-05-2013

November 1, 2000




MAILING PLANS

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its Website (www.CatalogAge mag.com), 53% of respondents said they plan to mail more catalogs in the coming …

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In News

April 1, 2000




LEGISLATIVE ROUNDUP: Internet bills mount

And USPS rate case could revive interest in postal reform bill
Consumer privacy, particularly as it relates to the Internet, is among the more heated issues brewing on Capitol Hill these days.
In February, for instance, Sen. Robert Torricelli (D-NJ) …

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In News

October 1, 2000




DATABASE MARKETING

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact, president/chief operating officer Chris Dice says it has added another 250-plus clients over the past year, …

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In News

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