March 1, 2001




Trading in on Trade Shows

`At any given trade show,’ says Nasco’s Tom Belzer, `we could get 90% of the attendees at our booth or 10%, depending on the market and the other show attractions.’
The Center for Exhibition Industry Research (CEIR), a Chicago-based trade …

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In News

March 1, 2001




Make the Most of Every Channel

A promotion in one channel – catalog, Website, or retail – may spur sales in another
Managing a multichannel business in today’s competitive environment can be a tremendous challenge. While additional channels provide more opportunities for generating sales, they also …

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In News

July 1, 2000




YOUR NEW MARKETING PLAN

Your new business requires the development of a marketing strategy for each of your selling channels
At 30,000 feet, all forms of commerce look pretty much the same. The essence of most profitable direct marketing models is the relationship between the …

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In Uncategorized

July 1, 2000




WHAT ABOUT YOUR OLD BUSINESS?

`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in it
The press is full of stories predicting the demise of the printed catalog.
Wellll…as Samuel Clemens said, “Rumors of …

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In CRM, News

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

February 1, 2001




I. Bits: FOOFOO, WE HARDLY KNEW YE

As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough to usher in 2001:
BizBuyer.com, b-to-b reverse-auction marketplace (“Ask the Experts,” …

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In News

February 1, 2001




full speed ahead

Superman’s outfit was cool, but it must have cost him a bundle. Besides, do you really need material handlers who can leap over tall buildings with a single bound? A more realistic expectation is that they rev up productivity in …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

June 1, 2000




AT DEADLINE

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May 2 in Washington was that the Postal Rate Commission may trim the size of the …

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In News

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