April 1, 1999




Amazon.com expansion continues

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.
Not content to sell books, videos, and CDs over the Web, Seattle-based Amazon.com in February bought a 46% …

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In News

April 1, 1999




GOOD TIMES-FOR NOW

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel marketers Barrie Pace and Children’s Wear Digest, and seed cataloger Territorial Seed Co. all report double-digit sales increases …

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In News

April 1, 1999




Breaking away from the pack

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing up their brand image and identity, protecting their brand, building brand loyalty, and using their …

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April 1, 1999




Trolling for customers

Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision. Annual sales, less than ñ10 million; annual circulation, 2 million.
Our parent company, Lighthouse International (a not-for-profit foundation that supports advocacy, …

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December 1, 1998




A Y2K FIX crisis?

If your catalog’s computer system is not yet Y2K-compliant, you may have missed the deadline. With little more than 12 months remaining before the year 2000, many software vendors and consultants expect a mob of businesses-including catalogers-to be racing to beat …

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In International

March 1, 1999




Listings

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers who spend an average of $51 per order.
Cost: 90/M
Selects: SCF, state, zip,
Contact: RMI Direct Marketing, 203-798-0448

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In News

November 1, 1998




Delia’s buys Fulcrum lists

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum Direct’s five catalogs: Zoe, which sold clothing for teen girls, and Storybook Heirlooms, Playclothes, After the Stork, and Just …

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November 1, 1998




At deadline

DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch in fall 1999. “We have a customer list of more than 1 million and a strong national presence,” says …

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February 1, 1999




Multiple analytical tools

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency, and monetary value (RFM). In fact, according to Catalog Age’s 1998 Benchmark Report on Lists and Databases (July 1998 issue), more …

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In News

October 1, 1998




Will success spoil your call center?

Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire call center staff is wearing thin.
As a result, service levels are down in both order-taking …

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