July 1, 2000




LIST ROUNDTABLE: Time to pay brokers differently?

Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever pay commissions of less than 20% (once the standard compensation) on their list orders – but at the same …

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In News

July 1, 2000




EXCHANGES: Sharing less with their rivals

Some exchange less because fewer competitive lists are available
Are catalogers becoming reluctant to share names with their competitors? Opinions of sources are somewhat mixed, but the Catalog Age Benchmark 2000 Report on Lists (see June issue, page 63) indicates that the …

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In News

January 1, 2000




LEGISLATIVE ROUNDUP: Congress prefers privacy

Several privacy-related bills are passed before winter recess
Who says nothing ever gets done in Washington? Although the 106th Congress did leave several bills, notably H.R. 22, the Postal Modernization Act, on the table before the winter recess, it signed …

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In News

June 1, 2000




Slipcover maker turns mailer

Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover products through its catalog and Website.
In 1997, Sure Fit launched its first mail order catalog (Slipcovers by Mail, circulation 10,000), and its …

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In Uncategorized

June 1, 2000




CIRCULATION PLANS: Holiday Bravery

Holiday mailings will rise – but not to beat the rate hike
Indicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that respondents to the Benchmark 2000 survey on lists plan large circulation increases this year …

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In News

June 1, 2000




The 10 BEST Catalog Covers

No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important, got us inside the catalog and made us place an order.
(Note: …

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In Email, News

June 1, 2000




`What exactly is online procurement, and how can my business benefit?’

Online procurement is obtaining online anything needed to operate a company or produce a product. This includes a wide range of products and services, from office supplies and Web design tools to chemicals and electronic components. Online procurement generally falls …

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In Marketplaces

June 1, 2000




DIVESTITURES: F&G selling two units

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and its $55 million gift division.
The Peoria, IL-based company’s children’s division includes the Learn and Play, HearthSong and Magic Cabin …

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In News

December 1, 1999




RELAUNCHES: Fairy-tale ending for Storybook

Girls’ apparel title thrives under new parent Delia’s
What are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing catalogs for six months, and owed more than $1.2 million to customers for undelivered merchandise?
Not great, …

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In Lists & Data - Business-14-05-2013

December 1, 1999




Integrating content and commerce

In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would buy the goods offline. But consumers are clearly more comfortable buying products online today. So when shoppers …

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In News

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