December 1, 1998




New Lists

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought from American Science merchandise as varied as toys, air compressors, and test tubes. Cost: $85/M Selects: gender, marital …

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In News

December 1, 1998




Tailoring the text

Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles a Nehru jacket; 2) a drinking glass; 3) a floor-length skirt; 4) a piece of …

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In Uncategorized

September 1, 1998




It ain’t over yet

Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10, the controversial case isn’t over yet. In July and August, three mailing concerns filed …

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In News

November 1, 1998




Lifestyle: The next big thing

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look for “lifestyle marketing” to become the latest merchandising strategy catalogers use …

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In News

November 1, 1998




People

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and customer service at Gander Mountain, Farlee was until recently the director of operations for Consolidated Market Response.
The …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1998




A home run market

Just as consumer catalogers are riding high on the home decor-buying wave, some business-to-business mailers are benefiting from the home construction boom.
The National Association of Home Builders (NAHB) projects that 1.56 million new homes-5.5% more than last year and 53.5% more …

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In Marketing

August 1, 1998




Pumping up the volume

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a majority of the business-to-business participants in the 1998 Catalog Age Benchmark Report on Marketing (see February issue). …

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In Lists & Data - Business-14-05-2013

October 1, 1998




Theme Players

After spending countless hours traveling to merchandise shows, meeting with sales reps, and viewing and reviewing products, you finally have the goods to make your next consumer catalog a success. The next step is pagination-determining which products should go on …

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In Uncategorized

October 1, 1998




Moore Medical returns to health

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market price as $13-5/8 per share. As of early September 1998, Moore’s stock was trading …

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In News

July 1, 1998




Outbound explosion

Many consumers don’t appreciate phone calls from the likes of aluminum siding marketers or survey groups during dinner. Business-to-business catalog buyers, however, are more receptive to telemarketing, judging by the increasing number of outbound programs and spending among b-to-b mailers.

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