June 1, 1999




Buying an online presence

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero. At least that’s the theory behind first-quarter transactions involving Fingerhut Cos., Federated Department Stores, and Hello …

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In News

May 1, 1999




the abcs of online trends

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow continue to redesign their Websites and expand their merchandise offerings; established retailers such as Nordstrom and …

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In Channel Integration, Email

September 1, 1999




A Web of M&A activity

Although the number of catalog mergers and acquisitions during the second quarter remained the same as during the second quarter of 1998, Web-related transactions soared.
Of the 31 mergers and acquisitions during the second quarter of this year, seven – 23% – involved …

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In International

April 1, 1999




A look at legislation…

Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers and direct marketing organizations watching Capitol Hill and state governments closely.
Federal bills S. 328 (Smith, R-NH): Calls for …

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In Marketing

August 1, 1999




Your catalogs are doomed!

Yes, your catalogs are doomed – and so are most of mine. They just won’t work in the future. In fact, mail order catalogs as we know them today won’t even survive.
Why? For the 10 reasons I’ve outlined below:
1) Catalog …

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In Uncategorized

August 1, 1999




THE CATALOG AGE 100

Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to the growth of the companies in Catalog Age’s exclusive ranking of the top 100 …

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In Uncategorized

March 1, 1999




Catalog management systems: a wide range to choose from

Catalogers today can choose from dozens of catalog management computer systems. “These systems are designed for order entry [phone or mail, with prompts for phone order entry upsells and cross-sells], customer service, inventory management, order fulfillment, and customer database management,” …

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In News

July 1, 1999




Evolution of a brand

It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to the first caller, and the phones haven’t stopped ringing since. What began back …

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In News

February 1, 1999




Thinking outside the mailbox

Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value customers who had bought that particular pattern and offer them the china at a special price. Another …

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In News, WEB CHANNEL: SEO/SEM

June 1, 1999




The 10 BEST Operations Innovations

Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through the catalog, illustrated with black-and-white line drawings, place orders, and patiently wait weeks or months for …

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In Email, News

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