October 1, 1998




Moore Medical returns to health

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market price as $13-5/8 per share. As of early September 1998, Moore’s stock was trading …

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In News

August 1, 1998




Pumping up the volume

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a majority of the business-to-business participants in the 1998 Catalog Age Benchmark Report on Marketing (see February issue). …

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In Lists & Data - Business-14-05-2013

September 1, 1998




The music plays on(line)

Marketing research firm Jupiter Communications predicts that annual online music sales will reach $1.6 billion by 2002. So it’s no wonder that Amazon.com, the $121 billion online bookseller, is singing a different tune. On June 11, the Internet-only firm launched a music store …

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In Uncategorized

September 1, 1998




Whose creativeis it, anyway?

If you thought monitoring copyright infringements in the print world was difficult, throw the World Wide Web into the mix and the task becomes daunting. The immediacy of the Web and the affordability of the technology make it much easier …

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In Uncategorized

July 1, 1998




Outbound explosion

Many consumers don’t appreciate phone calls from the likes of aluminum siding marketers or survey groups during dinner. Business-to-business catalog buyers, however, are more receptive to telemarketing, judging by the increasing number of outbound programs and spending among b-to-b mailers.

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In Ship

July 1, 1998




PRIVACY Putting the brakes on DMV data

The legal tug-of-war over the selling of motor vehicle information continues, to the dismay of data compilers. An Illinois state appeals court ruled in May that Illinois Secretary of State George Ryan has the authority to restrict the selling of …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

August 1, 1998




A change of plans

Annette Zientek is president of Christine Columbus, a Lake Oswego, OR-based catalog of women’s travel gear. Annual sales, less than $5 million; annual circulation, less than 50,000.
Our whole circulation and marketing plan changed dramatically from our original business plan. Four years …

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In Uncategorized

August 1, 1998




Walter Drake lends a hand

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise to some of its sister catalogs. “This is the first case I know of …

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In News

August 1, 1998




Backword

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I felt that some comments were appropriate, however.
During the past 15-plus years, our company …

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In News

June 1, 1998




Good Times will still roll

The stock market is soaring, consumer demand is steady, unemployment has withered, and inflation is nearly undetectable. The catalog industry has thrived amid the healthiest U.S. economy in decades. But can catalogers expect to ride this wave of good …

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