April 1, 2001




*WAR GAMES

Would Waterloo have turned out differently if Napoleon had taken along a laptop? Perhaps not, but computer simulation models can serve as advanced tactical weapons — on or off the battlefield
When modern armies prepare for combat, they model their weapons …

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

April 1, 2001




Small Catalog Forum: Getting Up the Capital Hill

In the best of times, small businesses have difficulty finding capital. In times of economic precariousness, such as today, the task is especially trying. Making matters worse for catalogers is a lack of understanding among most investors about the dynamics …

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In Uncategorized

March 27, 2001




MicroWarehouse to Fold Inmac Title

Norwalk, CT—CATALOG AGE has learned that $2.5 billion computer reseller MicroWarehouse will fold its networking products title Inmac into the flagship PC products catalog. Inmac dropped six times last year. The company’s other catalogs are Apple products book MacWarehouse …

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In News

March 27, 2001




MicroWarehouse to Fold Inmac Title

Norwalk, CT—CATALOG AGE has learned that $2.5 billion computer reseller Micro Warehouse will fold its networking products catalog title Inmac, which dropped six times last year, into its flagship PC products. The company’s other titles are Mac products book MacWarehouse …

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In News

March 15, 2001




CATALOG AGE Benchmark 2001 on Operations

Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel marketing, which entails balancing catalog, Web, and retail divisions, are scarce operational resources being spread too …

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In Channel Integration, News

March 15, 2001




Operations & Management: Surviving a Systems Change

Antique Hardware, a $3 million home restoration products cataloger, recently spent $50,000 on catalog management software, only to find out that the package was ill suited to the business.
“There was no functionality to this software. We couldn’t even process a return,” …

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In News

March 15, 2001




Room to Improve

It’s all too easy for a cataloger to become complacent when it comes to operations and fulfillment, adopting the attitude “If it ain’t broke, don’t fix it.” Indeed, if sales and profitability look good, and there aren’t any glaring fulfillment …

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In Lists & Data - Business-14-05-2013

March 15, 2001




Eye on B-to-B: Promoting Your Unique Selling Proposition

Rather than get stuck in a price war, use branding and service to set your company apart
If your catalog specializes in unique or hard-to-find merchandise, building a market is simply a matter of convincing customers that they need the …

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In News

March 15, 2001




For Brookstone, an EAI System Is Hard to Find

One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has had a hard time finding a tool itself: an enterprise application integration (EAI) system.
EAI enables a …

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In Channel Integration, CRM

March 15, 2001




Multichannel Challenges: Caswell-Massey

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey.
The company’s rich history predates Franklin Roosevelt, Abraham Lincoln, and the Declaration of Independence. Founded in 1752, Caswell-Massey counts founding father George …

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