August 1, 1998




Pumping up the volume

The practice of giving volume discounts, in which catalogers offer price breaks to customers for placing large-volume orders, is a popular one among a majority of the business-to-business participants in the 1998 Catalog Age Benchmark Report on Marketing (see February issue). …

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In Lists & Data - Business-14-05-2013

July 1, 1998




Holiday prospects

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual sales, about $600,000; annual circulation, about 150,000.
I’m not planning on doing any prospecting this holiday season. Last …

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In News

July 1, 1998




FULFILLMENT Brylane’s big operation

Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost fulfillment. (The New York-based cataloger mails specialty-size books Lane Bryant, Jessica London, and King-Size for Men, …

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In News

June 1, 1998




Mergers and Acquisitions: No Big Spenders

First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions and integrating them into the fold. Only 17 transactions occurred during the first quarter of 1998, according to New York investment banking firm …

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In News

June 1, 1998




Forecasts and forethoughts

We will be moving toward customization and personalization in our catalog offerings. People will be able to pick and choose from the items in the catalog to custom-create a package. Customers will tell us what they want as opposed to …

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In News

June 1, 1998




The Ones to Watch

For more than 100 years, cataloging has been an upstart business. But by 2001, look for the big boys to be taking over. And as you’d expect, the people who’ll be leading this bigger, grown-up industry won’t be kids with hot ideas …

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In Uncategorized

October 1, 1998




A French catalog connection

How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing overseas. Some catalogers, such as Viking Office Products and Lands’ End, choose to spend tens of millions to set up …

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In Marketing

October 1, 1998




Revenue rising yet again: Business-to-business

Once again, most of the publicly traded business-to-business mailers tracked by Catalog Age boasted strong profits for the second quarter. But half of the public computer catalogers suffered a decline in earnings, despite at least modest sales gains.
Take Torrance, …

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In Lists & Data - Business-14-05-2013

August 9, 2011




Fahrney’s Pens Elevates Online Experience

Fahrney’s Pens, an 82-year-old cataloger, was late to the game when it entered cyberspace in 2005. But the upscale seller of pens, watches and collectibles hopes to make up for that with early adoption of mobile, tablet and social commerce.

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In Mobile Commerce

February 17, 2010




Negotiating parcel contracts for 2010

With the 2010 FedEx and UPS general rate increases now implemented, many shippers are feeling the squeeze on their transportation dollars.
Needless to say, improvements to your carrier pricing can ensure greater profitability and marketplace competitiveness. While there are many strategies …

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In Channel Integration, Operations & Fulfillment

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