July 1, 2000




OPERATIONS: Major expansion for VT Country Store

No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May broke ground on a $5.7 million expansion project in North Clarendon, VT. The project, which is expected to …

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In Shipping/Delivery

July 1, 2000




YOUR NEW MANAGEMENT STRUCTURE

The e-commerce revolution is rapidly changing the structural dynamics of direct marketing management
The e-commerce explosion over the past five years has changed the business of selling goods forever. Catalogers and retailers are rushing to put up sites to sell …

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In Uncategorized

July 1, 2000




YOUR NEW CUSTOMER

Are multichannel customers different from print catalog customers?
The answer is no – and yes
When it comes to defining the “new” customer, it’s important to first sort a few truths from myths. Given all the e-commerce buzz, one might …

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In Marketplaces

June 1, 2000




Balducci’s spins off direct division

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s retail store now does about $20 million dollars in annual revenue – that’s $5,000 per square foot. The catalog, launched 16 …

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In News

June 1, 2000




4th Annual Electronic Marketing Survey – Online catalogers

It’s no secret that e-commerce has roared to life during the past year. According to a study by University of Pennsylvania’s Wharton School of Business, the average amount spent per person online during 1999 was $1,136 – up from $930 in 1998, and $411 in 1997.

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In Uncategorized

May 19, 2000




ORDERS GLOSSARY

Abandoned call: Call in which a customer hangs up before reaching a call center staffer.
ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call activity.
ACD: …

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In Shipping/Delivery

May 19, 2000




PICKING GLOSSARY

ASRS: Automated storage and retrieval system, system of racks in which each row has a retrieval unit that picks and puts away items.
Batch picking: Method of order picking in which all orders are grouped into small batches, and all …

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In Inventory

May 1, 2000




Directory & Shopping GUIDE: CATALOG MANAGEMENT SYSTEMS

Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only heightened the stakes in selecting a CMS. But depending on your needs, the right system …

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In Channel Integration, Marketplaces

May 1, 2000




DIGITAL LEADERS

Going digital enables Micro Warehouse to get new products into the market faster
When Silicon Valley speaks, Norwalk, CT-based computer cataloger Micro Warehouse listens. Its business depends on it. And digital production has enabled the company to react to supplier …

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In News

May 1, 2000




WAREHOUSES: An ounce of prevention

Regular equipment audits and inspections can reduce repair costs
As anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper than fixing a car once it breaks down – not to mention the cost of …

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In News

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