May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

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In Email

May 16, 2000




ONLINE MARKETING GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling
Affiliate marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale.
Affiliate network: Third party …

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In Affiliate

May 13, 2000




PRINT PAPER GLOSSARY

Aqueous coating: Coating applied to pages after they’ve been printed that helps prevent the ink from rubbing off and that can give the paper a matte or gloss finish.
Basis weight: The weight, in pounds, of a ream (500 sheets) …

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May 13, 2000




PRINT PRODUCTION GLOSSARY

CMYK: Stands for cyan, magenta, yellow, and key (black)—the four inks used in the subtractive color model of four-color printing; generally speaking, all the colors created on press result from varying combinations of these four inks.
Color model: System …

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May 1, 2000




STRATEGIES: Playboy’s Web play

With its initial public offering of Playboy.com – which includes the adult-entertainment Playboy catalog and the racier Spice catalog – set for the first half of 2000, Playboy Enterprises is banking on the Web to transform it into a vibrant …

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May 1, 2000




FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)
peerless claims to have everything for a restaurant “from design through installation.” What a shame its motto could not also be applied to its Website.
True, it is harder to exhibit creativity on …

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In News

May 1, 2000




DIGITAL LEADERS

Going digital enables Micro Warehouse to get new products into the market faster
When Silicon Valley speaks, Norwalk, CT-based computer cataloger Micro Warehouse listens. Its business depends on it. And digital production has enabled the company to react to supplier …

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In News

May 1, 2000




WAREHOUSES: An ounce of prevention

Regular equipment audits and inspections can reduce repair costs
As anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper than fixing a car once it breaks down – not to mention the cost of …

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In News

May 1, 2000




Smith & Hawken book flourishing

Since February 1999, when it was sold by bankrupt parent company CML Group, gardening accessories cataloger/retailer Smith & Hawken has played musical chairs in the executive suite and revamped its merchandise mix and circulation strategy. Despite the turmoil, though, the marketer …

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May 1, 2000




Wilmar goes private

Moorestown, NJ-based maintenance, repair, and operations (MRO) cataloger Wilmar is the latest example of a business-to-business cataloger serving as the centerpiece of a private investor’s expansion. The $192.6 million Wilmar is merging with Boston-based Parthenon Capital and a group of investors …

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