October 1, 2001




Set Your Designs on Spelling

The Design Within Reach catalog, which sells upscale modern furniture, features mini profiles of some of its more celebrated designers. You’d think the least the cataloger could do is spell the names of the designers correctly. A recent catalog edition …

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October 1, 2001




Restoration Hardware’s Direct Sales Surge

Since 1998, gifts and home products marketer Restoration Hardware has aggressively expanded its retail division, more than doubling the number of stores to reach 104 this year. But the Corte Madera, CA-based company’s direct division has also been growing in leaps and …

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In Lists & Data - Business-14-05-2013

October 1, 2001




Operations and Management: Hitting the Roof

In this occasional series, Steve Harris, senior vice president of Middlebury, VT-based warehouse design consultancy Bread Loaf Corp., answers questions about building a better distribution center.
Q. I’ve been told my distribution center should have a flat roof? Why?
A. …

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In News

October 1, 2001




California Style Sold

CATALOG AGE has learned that women’s apparel cataloger Monterey Bay Catalog Co. sold California Style to SBL, a Chinese importing company in July. Terms of the deal were not disclosed. Monterey Bay president Ann Hjemboe says the company will continue …

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In News

October 1, 2001




Nude Operators

Good telemarketing help is always hard to find, but a tight labor market in the Netherlands has made it even more challenging. That’s why a Dutch call center ran a help-wanted ad asking, “Always wanted to work in the nude?” …

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October 1, 2001




Two More Pure-Plays Expand Into Print

Continuing the trend of bringing the dot-com to the customer’s doorstep, Web marketers Drugstore.com and Style.com recently launched catalogs.
Beyond cold tablets and antacids
Bellevue, WA-based online health and beauty products retailer Drugstore.com mailed its 30-page Specialty …

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October 1, 2001




The Electronic Catalog: Are E-Wallets Empty Wallets?

For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed to be convenient, allowing customers to store all their credit-card information in one location for use at …

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October 1, 2001




listings

NEW LISTS
MAIL ORDER GIFT BUYERS
The more than 3.4 million households in the Mail Order Gift Buyers file include consumers who have purchased gifts through catalogs or other mailed offerings.Cost: $70/MSelects: state, SCF, zip, age, income, gender, credit card, …

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October 1, 2001




Rep. McHugh Proposes Another Postal Reform Bill

Washington—Rep. John McHugh (R-NY) on Sept. 28 proposed a new postal reform bill, called the Postal Accountability and Enhancement Act, designed to make the U.S. Postal Service more fiscally responsible and competitive. The draft legislation, which McHugh could formally …

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In Lists & Data - Business-14-05-2013

October 1, 2001




Targeting Doctors Provides Healthy Boost

Mailing to medical professionals is just what the doctor ordered for the Arthritis Foundation. After redesigning its catalog and refocusing its circulation to doctors rather than their patients last year, the Atlanta-based foundation realized a stunning 279% in sales, from $0.31 per …

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