September 1, 2000




Fishing for catalog buyers in Poland

It’s been more than a decade since Poland shifted from a centrally planned economy to a free-market system. And now that the free-market economy is no longer a novelty, some local entrepreneurs feel the time is right to launch a …

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In News

September 1, 2000




software

Sigma Micro’s Controller+ The business systems marketplace is demanding more options, more support, and of course, more e-commerce functionality. Sigma Micro is one of several WMS software developers responding to these demands. Its Controller+ has been installed by several large, …

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In Uncategorized

September 1, 2000




Habitat for Humanity

Americus, GA-based Habitat for Humanity, a nonprofit organization that helps build houses for U.S. families, used to sell a limited assortment of merchandise, such as logoed T-shirts, keychains, and books, through its donor newsletter. Though the response was less …

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In News

September 1, 2000




New Pig, January 2000 Pigalog

New Pig, a purveyor of industrial spill and leak clean-up materials, shows through its motto, “In Relentless Pursuit of Clean,” that it means business. And its January 2000 catalog supports the motto through educational material, sharp action pictures, and above all, …

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In News

September 1, 2000




Gall’s, Fall 99D

The cover for Gall’s Fall 99D catalog is packed with product arranged in what one judge described as an “unusual pyramid spatial element.” A judge said, “It makes my eyes dizzy – but I want to look at it,” while …

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In News

September 1, 2000




Orvis Gift & Home, Holiday 1999

With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover puppy perched in the company’s Battenkill wastebasket? “It’s a wonderful lifestyle cover! It forces you …

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In Shipping/Delivery

September 1, 2000




Hanna Andersson, Spring 1999

When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog Award judges.
The warm fuzzies begin on the cover, with an engaging photo of …

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In News

September 1, 2000




operations

A Brilliant Exception I recently experienced a true moment of clarity about what it takes to consistently deliver excellent customer service in the direct response industry. Great service in any channel can result only from a highly polished service organization, …

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In Uncategorized

September 1, 2000




people

Too Close for Comfort Depending on which surveys you read, online consumers now rank their concern for the security of their personal information above their concerns about the economy, who will win the upcoming presidential election, and the national level …

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In Uncategorized

September 1, 2000




short takes

For Good Measure Effective logistics measurement separates business leaders from laggards, contend the authors of a new study conducted by the University of Tennessee for the Council of Logistics Management. Called Keeping Score: Measuring the Business Value of Logistics in …

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In Uncategorized

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