April 1, 2000




A catalog cheerleader

Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and think, OK, let’s identify opportunities for the catalog industry – and there …

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In Uncategorized

April 1, 2000




ONLINE AUCTIONS: Going once, going twice…

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming prevalent too. A recent report in The Los Angeles Times finds that 200-300 b-to-b auction sites …

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In News

April 1, 2000




BENCHMARK 2000 DATABASE

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark Report on Database conduct far more database marketing than their smaller counterparts.
While catalog respondents with …

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In News

April 1, 2000




Can you spare a square?

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its 2,000-ft. roll of toilet paper. Dick Ojserkis, owner of Ojserkis Janitor Supply, which also …

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In News

April 1, 2000




`What should I consider before launching an online ad campaign?’

Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives are your ultimate metrics for success. Expectations are the quantifiable benchmarks used to gauge performance. And resources are …

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In Uncategorized

April 1, 2000




FOCUS: BABY PRODUCTS – hanna andersson

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)
plenty of “experts” say that a splash page is critical to establishing your brand online, but The Cybercritic, for one, sees it as just another impediment between the shopper and what he …

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In News

April 1, 2000




THE SECRET OF J. CREW’S SUCCESS

Like its catalogs and stores, J. Crew’s Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for J. Crew, such simplicity is key to the apparel marketer’s online success. At January’s National Retail Federation …

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In Uncategorized

April 1, 2000




HAVING HIS SAY

“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long term that results in a price-sensitive customer who will leave when you try …

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In News

April 1, 2000




TOY STORY

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002, according to research firms The NPD Group and Media Metrix. Last year, online toy sales totaled about $460 million, or approximately 2% of …

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In News

April 1, 2000




Replacing the Missing Link

On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business. Because the products were handmade, all three were shown as backordered. But the expected receipt dates still …

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