January 1, 2001




Making Affiliate Online Marketing Programs Work

Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs. In fact, online marketers rated affiliate marketing only a “somewhat effective” method of attracting new customers, according to …

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In News

January 1, 2001




The More Things Change

Historically, the direct-to-customer fulfillment industry has tended to view the outsourcing of fulfillment operations as unacceptable. That attitude is rapidly changing as the third-party fulfillment (3PF) services marketplace is transformed, largely by e-commerce. 3PFs now represent a viable operating alternative …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




New Lists

STITCHER’S WORLD Stitcher’s World, the cross-stitch magazine for the crafts enthusiast, now has its list of more than 10,000 mail order buyers available. These buyers have responded to kits offered in the center pages of the magazine.
Cost: $95/M
Selects: state, …

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In News

January 1, 2001




Mathews Conveyor

In response to the growing demand for information, Mathews Conveyor, a leading manufacturer and distributor of conveyor systems has created a new brochure, “Total Systems Solutions”. The full color 12-page brochure includes information regarding Mathews’ complete line of material handling …

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In Uncategorized

January 1, 2001




What Slowdown?

Costs are up, economic growth down – but mailers insist they aren’t worried
Like an overzealous New Year’s Eve celebrant, catalogers could be starting 2001 with a post-party hangover. Postal rate hikes, high fuel prices, and increased costs combined with the …

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In News

January 1, 2001




PROFITABLE PROSPECTING

Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customers
Postage is increasing! Paper prices are going up! Operating costs are rising fast! Margins are falling! And response rates are …

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In Lists & Data - Business-14-05-2013

January 1, 2001




Merch Mishap Gets `Whacked’

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But thanks to fast thinking – and even faster acting – the cataloger/retailer of retro home …

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In News

January 1, 2001




Overweight Teens a Plus for New Apparel Catalog

Research compiled by the Mayo Clinic indicates that 20% of U.S. adolescents – including an estimated 8.5 million teen girls – are overweight. That’s part of the reason Amy Kirschenbaum and Tracey Hattem founded apparel catalog Turnstylz, which targets teenage girls …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

January 1, 2001




people news

Merrimack, NH-based cataloger PC Connection announced two promotions in its distribution center: Tom Dumais to director of shipping and receiving and Clif Flemister to director of technical services and returns processing.
Programmer’s Paradise, a Shrewsbury, NJ-based cataloger of software tools …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

January 1, 2001




Paymentech

Paymentech is the single largest payment processor of direct marketing transactions in the U.S. We combine trendsetting technologies, creative thinking and 1-to-1 service relationships into a powerful cash-flow generator which boosts your efficiencies, receivables and your bottom line. For …

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