May 16, 2000




CROSS-CHANNEL MARKETING GLOSSARY

80-20 rule: States that 80% of your revenue will come from the top 20% of your customers.
A/B test: Test of a marketing piece, campaign, or offer in which one group of recipients receives version A and the other, similar group …

More...

In CRM, Marketing

May 16, 2000




WEBSITE NAVIGATION GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling.
Advanced search function: Onsite search function that enables the user to further modify the query to produce narrower results.
ASP: Application service provider; a third-party …

More...

In mcm

May 16, 2000




EMAIL GLOSSARY

ASP: Application service provider; a third-party provider of Web-based services or applications.
Autoresponder: Program that enables you to send an automatic e-mail response to incoming e-mails; for instance, a “thank you” in response to all online orders even if you …

More...

In Email

May 16, 2000




ONLINE MARKETING GLOSSARY

Above the fold: The top part of a Web page that is visible without scrolling
Affiliate marketing: Using other online marketers as a source of referrals; payment is usually per click, per lead, or per sale.
Affiliate network: Third party …

More...

In Affiliate

May 13, 2000




PRINT PAPER GLOSSARY

Aqueous coating: Coating applied to pages after they’ve been printed that helps prevent the ink from rubbing off and that can give the paper a matte or gloss finish.
Basis weight: The weight, in pounds, of a ream (500 sheets) …

More...

In Uncategorized

May 13, 2000




PRINT PRODUCTION GLOSSARY

CMYK: Stands for cyan, magenta, yellow, and key (black)—the four inks used in the subtractive color model of four-color printing; generally speaking, all the colors created on press result from varying combinations of these four inks.
Color model: System …

More...

In Uncategorized

May 1, 2000




STRATEGIES: Playboy’s Web play

With its initial public offering of Playboy.com – which includes the adult-entertainment Playboy catalog and the racier Spice catalog – set for the first half of 2000, Playboy Enterprises is banking on the Web to transform it into a vibrant …

More...

In Uncategorized

May 1, 2000




FOCUS: RESTAURANT SUPPLIES – peerless restaurant supplies

Reviewed March 15, noon, Explorer 4.5 (www.prls.com)
peerless claims to have everything for a restaurant “from design through installation.” What a shame its motto could not also be applied to its Website.
True, it is harder to exhibit creativity on …

More...

In News

May 1, 2000




DIGITAL LEADERS

Going digital enables Micro Warehouse to get new products into the market faster
When Silicon Valley speaks, Norwalk, CT-based computer cataloger Micro Warehouse listens. Its business depends on it. And digital production has enabled the company to react to supplier …

More...

In News

May 1, 2000




WAREHOUSES: An ounce of prevention

Regular equipment audits and inspections can reduce repair costs
As anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper than fixing a car once it breaks down – not to mention the cost of …

More...

In News

  1. 1
  2. ...
  3. 1528
  4. 1529
  5. 1530
  6. 1531
  7. 1532
  8. 1533
  9. 1534
  10. ...
  11. 1589