September 1, 2000




a hero’s task

At least once in your life, you will be charged with setting up a sizable direct-to-customer fulfillment operation in a short time. If you’re in the dot-com business, this project can take on a scale and urgency approaching epic proportions, …

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In Opsandfulfillment_warehouse-20-03-2013, Ship

September 1, 2000




San Francisco Music Box & Gift Co., Collectors Showcase 1999

A Silver Award winner in the Gifts Under $75 category, San Francisco Music Box won especially high praise from one judge: “The company has impressive private-label products and exquisite presentation that makes the under-$75 assortment look like high-end merchandise.”
The overall …

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In Lists & Data - Business-14-05-2013

September 1, 2000




New Selects

CHRISTIANITY TODAY The Christianity Today Masterfile is now selectable by presence of children, as well as by the age ranges of the children, their gender, and the number of children per household. There are 235,000 subscribers to Christian publications such as …

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In News

September 1, 2000




systems

Derivative Solutions First it was “disintermediation,” then it was “reintermediation.” The e-supply chain can’t seem to figure out which way it wants to go. But in a virtual marketplace, does “intermediation” really matter?
Probably not, because the supply “chain” isn’t …

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In B2B, Marketplaces

August 1, 2000




Silhouettes gets the right “FIT”

Plus-size buyers should not have to settle for anything less than cutting-edge fashions, according to specialty-size women’s apparel cataloger Silhouettes. The cataloger recently enlisted students of New York’s Fashion Institute of Technology (FIT) to give its clothing a fresh, new …

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In Uncategorized

August 1, 2000




Mailers: USPS overstates contingency needs

How much of a contingency budget is too much? That question was at the heart of recent testimony in the current postal rate case.
In testimony filed in June, cosponsored by nine industry associations and four large mailers, postal consultant …

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In News

August 1, 2000




A (sharp-dressed) British invasion

For about 14 years, London-based Charles Tyrwhitt Shirts has been outfitting English men and women in its native country through catalogs – and for the past three years, online as well. Clearly a success on the home front, the $22 million shirts …

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In Uncategorized

August 1, 2000




CATALOG STOCKS RISING – slowly

At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s retail sector. But catalog stocks been suppressed for so long that there’s nowhere to go but …

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In News

August 1, 2000




DEMOGRAPHICS: Setting their sites on seniors

Catalogers find that older shoppers do buy online
If online-usage surveys are to be believed, catalogers that target older consumers need not bother investing in their Websites. But several marketers with a sizable percentage of senior buyers have found that …

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In News

August 1, 2000




The experts’ picks: Who are today’s creative leaders?

Minix: Great catalog creative is first and foremost demonstrated by a total package that resonates with customers and makes them want to shop with you. Effective catalogs demonstrate that they know their customers to a T by creating a shopping …

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In Uncategorized

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