October 4, 2002




Otto Versand launches Together spin-off

Women’s apparel cataloger Together, owned by $23 billion German mail order giant Otto Versand, last month launched Pure by Together, a spin-off featured tailored apparel for women ages 35+. In the U.S., Together is mailed as a spin-off of the …

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In Pack

October 3, 2002




Small cataloger benefits from power of the press

A six-page feature story in the September issue of “Country Living” magazine provided small home furnishings cataloger Frecklefarm with a sizable boost in sales, reports owner/founder Robin Sherwood.
Unionville, PA-based Frecklefarm, which charges $4 for the annual catalog, has doubled …

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In Uncategorized

October 3, 2002




Sears launches jewelry catalog

Just three months after acquiring catalog powerhouse Lands’ End, Sears, Roebuck, and Co. has spun off a catalog of its own. In September the department store giant mailed a 40-page catalog of fine jewelry and watches.
The new catalog capitalizes …

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In Channel Integration

October 3, 2002




Hanover integrates Domestications, Company Store divisions

In a move designed to “further strengthen the financial performance of two solid brands,” according to a statement, Hanover Direct is integrating its Domestications and The Company Store divisions. Both titles sell bedding and other home décor items, with …

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In News

October 3, 2002




New postal reform group formed

After more than seven years of failed efforts in Congress to reform the U.S. Postal Service, a group of catalogers and other postal clients have formed an organization to push through postal reform. The new organization, named the Mailing …

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In News

October 3, 2002




On the waterfront: Prolonged lockout could hurt catalogers

The West Coast port lockout involving the Pacific Maritime Association (PMA) and the International Longshore and Warehouse Union (ILWU) could spell big problems for catalogers and retailers importing fall and holiday merchandise from Asia.
At issue is a lapsed July 1 …

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In News

October 1, 2002




At Deadline

USPS’S NUMBERS IMPROVE, BUT ’04 POSTAL RATE HIKE STILL LIKELY
In its monthly meeting held Sept. 5-6, the U.S. Postal Service told its Board of Governors (BOG) that it expects revenue to grow 6% in fiscal 2003, to $70.4 billion from $66.5 billion …

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In News

October 1, 2002




Wine Marketer Uncorks Multichannel Magic

For 1-800WineShop, the key to becoming a big player in the mail order and online wine business has been its ability to think small.
Small, as in keeping its twice-a-year four-color catalogs to 28 pages and fewer than 200 SKUs, a …

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In Uncategorized

October 1, 2002




People News

Wallingford, CT based third-party fulfillment provider Fosdick Fulfillment Corp. has appointed Gene H. Bohnee production supervisor for its Fosdick West facility in Reno, NV. Bohnee will be responsible for overseeing Fosdick West’s overall physical operations environment, including quality control and …

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In Lists & Data - Business, Lists & Data - Business-14-05-2013

October 1, 2002




Small Catalogs Forum: Making the Most of the Merge/Purge

In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called multis, are randomly allocated among the specific lists to assure that these …

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