May 1, 2000




FOCUS: RESTAURANT SUPPLIES – boxer northwest

Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)
although Boxer Northwest clearly understands the key elements to becoming a successful online cataloger, it has yet to master most of them. Starting things off, the home page is less than dynamic, …

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In News

May 1, 2000




ACQUISITIONS: Fingerhut buys into apparel

Arizona Mail Order, Bedford Fair, now Lew Magram
On March 10, Fingerhut bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and Brownstone Studio women’s apparel catalogs for $6.74 million, subject to adjustment downward based on inventory. Formerly known as …

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In International

April 1, 2000




..OR DOES IT?

But according to an Active Research survey of 1,700 consumers, 59% cited convenience as the reason they shopped online, while 29% said selection. Just 12% gave price as why they shopped on the Web.

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In Uncategorized

April 1, 2000




A catalog cheerleader

Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and think, OK, let’s identify opportunities for the catalog industry – and there …

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In Uncategorized

April 1, 2000




ONLINE AUCTIONS: Going once, going twice…

When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming prevalent too. A recent report in The Los Angeles Times finds that 200-300 b-to-b auction sites …

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In News

April 1, 2000




BENCHMARK 2000 DATABASE

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark Report on Database conduct far more database marketing than their smaller counterparts.
While catalog respondents with …

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In News

April 1, 2000




Can you spare a square?

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its 2,000-ft. roll of toilet paper. Dick Ojserkis, owner of Ojserkis Janitor Supply, which also …

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In News

April 1, 2000




`What should I consider before launching an online ad campaign?’

Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives are your ultimate metrics for success. Expectations are the quantifiable benchmarks used to gauge performance. And resources are …

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In Uncategorized

April 1, 2000




FOCUS: BABY PRODUCTS – hanna andersson

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)
plenty of “experts” say that a splash page is critical to establishing your brand online, but The Cybercritic, for one, sees it as just another impediment between the shopper and what he …

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In News

April 1, 2000




THE SECRET OF J. CREW’S SUCCESS

Like its catalogs and stores, J. Crew’s Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for J. Crew, such simplicity is key to the apparel marketer’s online success. At January’s National Retail Federation …

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