July 18, 2001




Study: Most Teens Don’t Buy Online

New York—Today’s teens may be tech savvy, but that doesn’t mean they’re spending online. According to a recent study by Internet marketing research firm Jupiter Media Metrix, 89% of teens ages 13-17 have never made an online …

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In Uncategorized

July 18, 2001




REI Reports Record Direct Sales

Seattle—Outdoor apparel and gear cataloger/retailer Recreational Equipment Inc. (REI) has reported record midyear sales of $55 million for its direct sales division, a 55% increase over the same period last year and ahead of the company’s projections. The company …

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In Lists & Data - Business-14-05-2013

July 18, 2001




Nearly Half of U.S. Adults Have Placed an Online Order

New York–Nearly half of the U.S. adult population–or 100.2 million people–say they’ve made an online purchase, according to Nielsen/NetRatings and Harris Interactive. Specifically, 48.2% of all Americans 18 and older have placed product or service orders online. And more than 81% of …

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In News

July 18, 2001




Movers and Shakers

Minneapolis-based Fingerhut Cos. promoted Steven A. Lightman to executive vice president, catalog. Lightman is now responsible for the operations and management of Fingerhut’s core catalog and its subsidiary catalog businesses. Most recently, Lightman was president of the company’s …

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In News

July 17, 2001




PC Mall in the Black

Torrance, CA–Computer reseller PC Mall (Nasdaq: MALL) reported consolidated net income for the quarter ended June 30 of $600,000, a $4 million swing from a net loss of $3.4 million a year prior. But second-quarter net sales declined 12%, to $172.0 million from $195.9 million last year. …

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In Opsandfulfillment_warehouse-20-03-2013, Warehouse/Distribution Center

July 17, 2001




June Sales Roundup

Stamford, CT—Looking for a list of gainers and losers in terms of June sales? There are losers galore, but gainers are in short supply.
Catalog sales at Plano, TX-based general merchandiser J. C. Penney skidded 29% in June, from $365 million …

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In News

July 17, 2001




Who’s Hiring? Not Too Many Marketers

Owatonna, MN—A direct marketing employment survey shows that almost one-third of direct marketing companies have hiring freezes in effect. The study, conducted the week of July 9 by Bernhart Associates Executive Search/Wheaton Consulting Group, also shows that sales and …

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In News

July 17, 2001




Brookstone Warns of Wider Loss

Nashua, NH–Lackluster consumer demand for products forced upscale gadgets cataloger/retailer Brookstone (NasdaqNM: BKST) to warn of a greater-than-expected second-quarter loss as well as a lower-than-expected year-end profit. For the second quarter, the company forecasts an loss per share of $0.28…

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In News

July 17, 2001




On the Scene at Direct Media Co-op: Of Rate Hikes and Reform

White Plains, NY—In his luncheon speech at list firm Direct Media’s annual Client Summit & Co-op on July 17, Direct Marketing Association president/CEO Bob Wientzen likened postal rate hikes to Band-aids. Postal reform, he emphasized, was needed to return the …

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In News

July 17, 2001




On the Scene at Direct Media Co-op: Mind Your Ps

White Plains, NY—The more Ps, the merrier. That was the message preached by consultant Tracy Emerick a session at list firm Direct Media’s annual Client Summit & Co-op on July 17. In addition to the five Ps of traditional direct marketing—…

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