March 1, 2000




APPAREL: market leaders – L.L. BEAN

For decades, everyone wanted to be as good as L.L. Bean. But over the past three years or so, Bean hasn’t been getting as many accolades as it used to. The $1.03 billion outdoor and casual apparel mailer has had …

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In News

March 1, 2000




A sporting chance

Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the fiscal year ended June 30, 1999, the institutional sports equipment cataloger had sales of $6.9 …

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In International, News

March 1, 2000




APPAREL: statistical overview

BUYER DEMOGRAPHIC DIFFERENCES
The results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group than the non-catalog apparel purchasers. “The older people are buying more from catalogs, such as Blair, than …

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In News

March 1, 2000




REDESIGNS: Hormel `spices up’ its Spam

Gifts book features new editorial and products
Austin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail. The producer of the canned meat product has revamped its Spamtastic gifts catalog, adding editorial, spicing …

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In Lists & Data - Business-14-05-2013

March 1, 2000




Some misconceptions about data mining

The very notion of being able to “mine” data conjures up an image of discovering a rare and valuable mineral in your database. But just as all that glitters isn’t gold, data mining may not be a marketing cure-all.
The …

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In Uncategorized

March 1, 2000




FOCUS: BABY PRODUCTS – ibaby.com

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)
an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything store” – and it delivers. At first, though, the site is more overwhelming than impressive. …

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In News

March 1, 2000




EXPANSION: NEBS and McBee team up

Acquisition lets both companies add sales channels
By expanding its product line and introducing a 180-page catalog, business forms marketer McBee Systems has doubled its sales growth over the past year.
Prior to June 1998, McBee’s sales were growing 7% a year. …

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In News

March 1, 2000




SPIN-OFFS: Birth of a teen Venus

Venus Swimwear targets teens with new title
Hoping to convert teenage girls into lifelong buyers, Jacksonville, FL-based swimsuit cataloger Venus Swimwear in January launched The Venus Edge, a swimsuit catalog targeting the teen market.
“We wanted to capture our customers …

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In Uncategorized

March 1, 2000




STRATEGIES: More Bank books, more Bank bucks

In October ’99, when Robert N. Wildrick took over as CEO of Jos. A. Bank, the Hampstead, MD-based men’s clothier was suffering from flagging catalog and retail sales. Jos. A. Bank’s overall third-quarter sales decreased 1.9% from the third quarter of 1998; …

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In Uncategorized

March 1, 2000




What a waste!

After we reported in the February issue that Spiegel was buying Clifford & Wills (CW) from J. Crew, we thought we’d seen the last of the CW liquidation books. Instead, we received CW catalogs nearly every other week throughout January and …

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