March 1, 2001




People

Cleveland, OH-based catalog and direct mail printer St. Ives announced the promotion of Gary Davis to senior vice president. Davis has also been appointed to its U.S. division board of directors, which oversees the company’s offices throughout the U….

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March 1, 2001




Operations & Management: Ferreting Out Fraudulent Credit-Card Claims

Reduce chargebacks by identifying key risk factors
Mark, Fore & Strike uses real-time credit-card authorization to reduce fraud.
Here’s a staggering statistic: Worldwide credit-card fraud losses for 1999 alone totaled $1.9 billion, according to London-based Meridian Research.
Marketers that sell apparel, jewelry, and …

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In News

March 1, 2001




Burpee Reaps Garden.com Assets

‘New names will lead us to a new universe of customers’
Call it cross-pollination of the e-commerce kind. Burpee Holding Co., the parent company of the W. Atlee Burpee gardening catalog, has acquired the brand and customer assets of the …

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In News

March 1, 2001




Ernie Schell on Systems

Don’t expect everyone to describe the same ‘elephant’
Ninety-nine Percent Tedium
One of the most challenging projects for any systems manager at a direct commerce company is selecting and implementing a new system for customer service, order processing, and fulfillment. …

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March 1, 2001




The Electronic Catalog: FTC Examines Wireless Web Privacy Issues

Mobile, or wireless, commerce could be the wave of the future. So does that mean it’s time to regulate?
Just when you thought you had e-commerce nailed down, along comes another tech challenge. M-commerce — mobile, or wireless, commerce — is gradually …

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March 1, 2001




T. Shipley Thrives on Cobranding

In only its second year of business,
$10 million home office supplies cataloger T. Shipley has turned a profit. And the Maitland, FL-based company gives much of the credit to cobranding programs with such well-known partners as Spiegel, Visa, and MasterCard.

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In Uncategorized

March 1, 2001




Asia for Kids and GTE: Unlikely Bedfellows

Cincinnati-based children’s educational products cataloger Asia for Kids and Dallas-based telephone company Verizon (formerly GTE) may seem unlikely bedfellows, but the two companies formed a marketing partnership last year.
In a program that launched in June, U.S.-based Verizon …

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In News

March 1, 2001




Online Growth Amidst Dot-Com Upheaval

Despite 2000′s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s “Global Online Retailing” study, which surveyed 4,400 online buyers in 12 countries (including 1,400 in the U.S.), found that many consumers around …

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In News

March 1, 2001




Multichannel Software: What’s Available Now

Some catalog management systems vendors have recently extended their solutions not only to encompass e-commerce but to embrace retail/point-of-sale (POS) management as well. Likewise, some retail systems vendors have added e-commerce and catalog management modules. These may prove to …

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In News

March 1, 2001




Digging Tunnels

A network security system consisting solely of firewalls and anti-virus software is no longer viable, according to a report titled, “eSecurity: Removing the Roadblock to eBusiness,” published by research firm Datamonitor. In the past, a company could restrict access to …

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