March 1, 2001




NICHE CATALOGS

Gifts Fit for a President If you’re looking for a $995 medallion of President Bush, we’ve got a catalog for you.
Now that the drama of the 2000 presidential election is behind us, the American people have embraced George W. Bush as …

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In News

March 1, 2001




T. Shipley Thrives on Cobranding

In only its second year of business, $10 million home office supplies cataloger T. Shipley has turned a profit. And the Maitland, FL-based company gives much of the credit to cobranding programs with such well-known partners as Spiegel, Visa, and MasterCard.

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In Uncategorized

March 1, 2001




Behind the Demise of SelfCare

The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a number of industry observers were surprised by the Emeryville, CA-based company’s abrupt closing …

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In News

March 1, 2001




Balducci’s Gets a Makeover

Gourmet foods marketer Balducci’s has a new look. The New York-based company last fall redesigned and expanded its catalog and Website to better reflect its Italian roots.
For starters, this is the first time in 10 years Balducci’s has used new …

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In News

March 1, 2001




Not Many Returns

Changes in merchandising, shipping credited for drop in post-holiday returns
After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not every cataloger knows why.
New …

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In News

March 1, 2001




The Cybercritic: Chef Direct

Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com)
Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little more in terms of design, navigation, and service.
For starters, the muted gray typeface of the …

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In Shipping/Delivery

March 1, 2001




MULTIPLE CHANNELS ONE SYSTEM

Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channels
In the good old days prior to e-commerce, companies that had both catalog and retail divisions almost always kept …

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In Channel Integration, News

March 1, 2001




The Sobering Realities of Selling Wine Online

They say two businesses that do well in hard times are bars and liquor stores. But that rule apparently doesn’t apply in cyberspace.
Online alcohol seller Drinks.com closed its doors in November; competitors Send.com and Liquor.com shut …

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In Uncategorized

March 1, 2001




listings

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The list includes more than 6,000 publishers and nearly 3,000 editors-in-chief.
Cost: $60/M
Selects: state, SCF, zip, gender, phone number, publication circulatin, publication …

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In News

March 1, 2001




Lillian Vernon’s Golden Year

By now, most catalog industry insiders — and more than a few outsiders — are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding money to start mail order business from her kitchen table. Fifty years later, that housewife is …

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In News

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