May 1, 2001




Spiegel Tests a Heavy Big Book

Spiegel’s “big book” just got even bigger — or at least, a lot heavier. The Downers Grove, IL-based general merchant test-mailed 30,000 copies of a hardcover edition of its spring/summer catalog in January. Spiegel spokesperson Chris Crockett says the book mailed …

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In Uncategorized

May 1, 2001




working gear

Pick It Up
Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management and control software delivers perfect picking accuracy, allowing users to see actual pictures of inventory during the picking process to …

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In CRM

May 1, 2001




List Watch: Keeping Up with Moving Customers

Keeping Up with Moving Customers
The U.S. Postal Service estimates that 45 million Americans move every year. For nearly two decades, the USPS’s National Change of Address system (NCOA), which includes the names of those movers, has been the best …

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In News

May 1, 2001




Rogers Athletic Sports Moving Cover

Recipients of the Rogers Athletic catalog may think their eyes are playing tricks on them: A lenticular appliqué on the cover gives the photo a three-dimensional look and feel.
Clare, MI-based Rogers Athletic, which sells football-training equipment to schools and …

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In Lists & Data - Business-14-05-2013

May 1, 2001




Cool It

Before you rush out to snap up industrial real estate, some caution may be warranted, warns Robert VonAncken, executive managing director of the Landauer Realty Group, which publishes a widely circulated annual real estate market forecast. VonAncken says he would “…

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

May 1, 2001




In Praise of Crying Wolf

In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, “We’re a country that is fairly short-sighted about problems that are not happening on our shores.” As …

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In News

May 1, 2001




Could Be Worse

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met or beat expectations.
About half of the mailers contacted by Catalog Age, including Yankee …

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In News

May 1, 2001




Magazine Sub Cards Blow into Catalogs

Catalogers have long relied on special-interest and lifestyle magazines to find customers — either by placing space ads or by renting their subscriber files. But now it seems many magazines are turning to catalogers to beef up subscriber bases by inserting …

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In News

May 1, 2001




CUSTOMER CARE: How Viking Office Products Does It

In its ongoing effort to provide what it has for years referred to as “fanatical” customer service, Viking Office Products has become a master at customer loyalty programs. Customers who belong to the Torrance, CA-based Viking Premier program have a 30% …

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In News

May 1, 2001




CUSTOMER LOYALTY: Who’s Doing What

A sampling of cataloger loyalty efforts:
BAS BLEU: For a $20 annual fee, customers of this specialty book catalog (whose name translates to “Bluestocking”) can become members of The Bas Bleu Society. Benefits include free shipping and handling or a 10% discount (“…

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In News

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