July 17, 2001




On the Scene at Direct Media Co-op: Mind Your Ps

White Plains, NY—The more Ps, the merrier. That was the message preached by consultant Tracy Emerick a session at list firm Direct Media’s annual Client Summit & Co-op on July 17. In addition to the five Ps of traditional direct marketing—…

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July 12, 2001




On the Scene at MeritDirect: Spending CDW’s Money

Stamford, CT—How would you spend $100,000 in your company? In a session at MeritDirect’s Business Mailer’s Co-op & E-Com Marketing Conference, an audience member asked Ann Vargo, program developer, e-mail marketing for Vernon Hills, IL-based computers cataloger CDW, where …

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July 11, 2001




Financial Report: Forecasts Cloudy for Marketers

Stamford, CT–Marketers are waiting for the gray economic skies to clear up…soon. In the meantime, companies continue to announce For instance, continued weak sales in its department store segment, forced Cincinnati-based Federated Department Stores (NYSE: FD), which mails the …

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July 11, 2001




Limited Sells Lane Bryant

Columbus, OH–The Limited, parent company of cataloger/retailer Victoria’s Secret, signed a definitive agreement to sell its Lane Bryant retail chain to $1.6 billion holding company Charming Shoppes for $280 million in cash and Charming Shoppes common stock valued at $55 million, …

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July 11, 2001




Office Depot Acquires Two Dot-Coms

Delray Beach, FL–Because technology products are among the most frequently requested items of its online customers, office supplies giant Office Depot has agreed to acquire privately held online-only technology marketers Computers4Sure.com and Solutions4Sure.com. In addition to …

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July 11, 2001




Movers and Shakers

Seattle-based images provider Getty Images hired James A. Bonaventura as senior vice president of sales. Most recently, Bonaventura was senior vice president of sales for Executive Health Group.
Hauppauge, NY-based manufacturer/,arketer Twinlab Corp. appointed Leonard Schutzman to its board …

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July 11, 2001




Online Ad Rates

Click here to view online ad rates.

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July 10, 2001




Broder Bros. Acquires Full Line Distributors

Plymouth, MI—Broder Bros., a $440 million wholesale cataloger of imprintable sportswear, is getting bigger. On July 10 it acquired fellow wholesale cataloger Full Line Distributors. Broder will tender a cash offer for all Full Line Distributors issued and outstanding shares of …

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July 10, 2001




USPS Bags Idea of Cutting a Delivery Day

Washington—The U.S. Postal Service says it will no longer look into the possibility of eliminating Saturday delivery. “After hearing preliminary findings of a study examining five-day delivery,” Robert Rider, chairman of the USPS Board of Governors (BOG), said …

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July 10, 2001




Brylane Sheds 5% of Executive Staff in Reorganization

New York—As part of a companywide reorganization, $1.4 billion multititle mailer Brylane is eliminating 5% of its executive workforce. President/CEO Russell Stravitz won’t reveal the number of layoffs that began taking place on July 10, but he notes that the …

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