January 1, 2000




STRATEGIES: Cost-cutting 2000

Tips for a more profitable new year
For many, a new year is a time for new resolutions. And often enough, those resolutions have a money-saving bent. But while you may know that you want to reduce your call center …

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In Uncategorized

December 1, 1999




ACQUISITIONS: ADDING TO POTPOURRI

CVI purchase doubles Potpourri’s number of titles
The dictionary defines “potpourri” as a combination of incongruous elements, but multititle catalog mailer Potpourri Holdings doesn’t view its 10 titles as incongruous at all. The company, whose titles include gifts books Expressions and …

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In International

December 1, 1999




MARKET TRENDS: Not computing – Computer mailers cool to consumers

More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology User Profile research report. That would mean nearly 10% of consumers will buy their first PC next year. …

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In News

December 1, 1999




Pet pick-me-ups

Many catalogers are touting gifts and accessories designed to commemorate the New Year, from Y2K survival kits to year 2000 champagne flutes. But for our money, the most creative tie-in goes to dog and cat products supplier Pet Warehouse. For …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

December 1, 1999




WEB ORDERING: Taking stock of ‘Net orders

Offering real-time inventory status online
According to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience” as the top reason to buy online. With that in mind, it’s becoming more important for online catalogers to …

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In News

November 1, 1999




That’s our policy: Where do you fall on the customer service continuum?

Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned decisions. At one end of the scale are the most self-protective companies, those that set policies based …

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In Email, News

November 1, 1999




A very scary Christmas

Tis the season…to fill your yard with plastic pink flamingos? Perhaps, if you look to the Gardener’s Supply Co. catalog for holiday decorating ideas. The cover of the holiday 1999 edition of Burlington, VT-based Gardener’s Supply features a rustic snow-covered …

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In International

November 1, 1999




PICK-TO-LIGHT TECHNOLOGY: `Enlightening’ fulfillment

Although pick-to-light warehouse technology has been around for 20 years, it has only recently taken off among catalogers, thanks largely to software and systems advancements that simplify the process.
Pick-to-light technology speeds up fulfillment by electronically “reading” order pick tickets, determining …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

November 1, 1999




five ways to ruin your e-commerce program

Legions of Websites are falling prey to five common customer service mistakes. Here’s how to make sure your site isn’t one of them
The world is fascinated by the Web, and Web-based transactions are soaring. More and more people are …

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In News

November 1, 1999




CUSTOMER SERVICE: Breaking backorder news

How your reps can better deal with the inevitable out-of-stocks
Let’s face it: You are most likely going to have backorders this holiday season. Because it is neither physically nor economically feasible to keep merchandise 100% in stock at all times, …

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In News

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