October 1, 2001




Catalog Analysis: Manage That Inventory!

Every catalog business has its unique inventory challenges. Apparel catalogs can expect high returns and cancellations — often 25%-30% of sales — and typically have few items repeated each season. Conversely, many business-to-business mailers have a high number of repeated items from …

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In News

October 1, 2001




direct marketing salaries

Catalog
Marketing manager, business-to-business
Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a catalog is responsible for day-to-day marketing, creative, and operations for one or more catalogs.
Duties: Carries profit and loss responsibilities …

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In Opsandfulfillment_warehouse-20-03-2013, Shipping/Delivery

September 28, 2001




California Extends Its Internet Tax Moratorium

Sacramento, CA–California Gov. Gray Davis earlier this week signed a bill into law extending his state’s moratorium on new Internet taxes by more than two years.
Meanwhile, a key congressional committee is about to consider legislation extending the federal ban …

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In News

September 1, 2001




FREEZE FRAME

“Nothing much” may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your technology division, you’re deep in the proverbial doo-doo. Unfortunately, that’s …

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In Channel Integration, CRM

September 1, 2001




Every Little Thing

Staff at all levels must track and report measurements daily
Here’s a different approach for you: Instead of spewing out more grand advice about all the strategic, “big picture” things you should be doing to polish up your operation, I …

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In Opsandfulfillment_packaging, Pack

September 1, 2001




Football Season

Whether you’re a star quarterback or a less glamorous order fulfillment manager, getting back to the basics is key to performance and performance measurement. Although broad, boundary-spanning assessments receive more attention from top management, it is the basic measurements that …

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In Ship

September 1, 2001




Rapid Transit

These speedy cost-savers may just be the ticket to race through picking tasks
PTL units cost about $200 per light position, and are most often used for fast-moving items
Although carousel picking is highly productive, adding more pickers can’t improve throughput

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In Inventory, Opsandfulfillment_warehouse-20-03-2013

September 1, 2001




Delia’s Growth Strategy, Take Two

Like the teenage girls it targets, apparel marketer Delia’s has suffered from growing pains. But after expanding beyond its core brand (acquiring soccer gear cataloger TSI Soccer in December 1997; buying children’s apparel title Storybook Heirlooms in September 1998; growing a network …

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In News

September 1, 2001




Working Gear

Measurements are the lifeblood of all successful direct-to-customer businesses. Knowing what data to measure, what analytical tools to use, and then using them to do things that require statistical sophistication is a tough challenge.
To these challenges we must now …

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In Channel Integration, CRM

August 20, 2001




Miles Kimball ‘Suspends’ Exposures Home

Oshkosh, WI—Being in the crafts, novelties, stationery, photo album, and picture frame businesses is one thing. Being in the furniture business is a whole other matter, as multititle mailer Miles Kimball has found. Calling its Exposures Home business “a …

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