April 1, 2000




POSTAL RATE CASE: Off and…stumbling

Mailers seek to postpone rate case
Just a few weeks after the current postal rate case began in February, a consortium of organizations and mailers – including the Alliance of Nonprofit Mailers, the American Business Press, Dow Jones, the Magazine …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

April 1, 2000




LEGISLATIVE ROUNDUP: Internet bills mount

And USPS rate case could revive interest in postal reform bill
Consumer privacy, particularly as it relates to the Internet, is among the more heated issues brewing on Capitol Hill these days.
In February, for instance, Sen. Robert Torricelli (D-NJ) …

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In News

April 1, 2000




Making the most of the off-season

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical nightmares such as fickle consumer demand, inventory spikes, tight seasonal labor markets, and the annual …

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In News

March 1, 2000




Minors are major for Star Struck

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.
Thanks to the boom in Minor League Baseball attendance (a record 35 million-plus fans flocked to Minor League games last year), related merchandise has never been hotter. “Minor League …

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In News

March 1, 2000




DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology

Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based printer and digital imaging company Banta Corp. of 1,500 executives at catalog companies with annual sales exceeding $20 million.
Sixty …

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In News

March 1, 2000




DIGITAL LEADERS

Big Toe Sports.com proves that even small companies can reap big benefits from going digital
Advertisements for discounted products often proclaim that “you don’t have to spend a million to look like a million.” Along these same lines, with …

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In News

March 1, 2000




SYSTEMS SOFTWARE: Smooth implementations

Planning and testing can simplify system installations
Installing a full-blown catalog management system or patching an existing system to integrate your Website can be a tricky proposition. Making matters worse, some catalogers underestimate just how difficult the process can be.
“…

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In Uncategorized

March 1, 2000




The return of J. Peterman?

It’s been a year since $251 million-plus retailer Paul Harris Stores bought the J. Peterman Co. But Paul Harris has yet to relaunch the apparel catalog, which was perhaps best known for its product illustrations and romantic copy, and for the …

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In Uncategorized

March 1, 2000




RETURN RATES: Good news about returns

Improved packing and quality control pay off for a number of mailers
It looks like mailers had a double dose of good cheer from holiday ’99. On top of strong sales, most of the catalogers contacted at press time weren’t …

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In Lists & Data - Business-14-05-2013, Returns

March 1, 2000




APPAREL: market leaders – LANDS’ END

It’s been a bumpy road in recent years for this $1.37 billion cataloger of conservative casualwear. Having enjoyed rapid sales gains between 1992 ($697 million) and 1995 ($1.1 billion), things have since leveled off.
In late 1994, president Bill End left, replaced by Mike Smith, who …

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