June 1, 2001




New Catalogs

This month’s selection of new catalogs are committed to good food, good service, exotic antiques, and European treasures.
Elevate Your Image
To help lodging and food-service companies better outfit their personnel, healthcare apparel cataloger Angelica Image Apparel (AIA) introduced Elevate …

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In News

June 1, 2001




Bluefly.com Enters the Catalog Fray or Does It?

Dot-com pure-play Bluefly.com is extending its presence beyond the Web. The New York-based marketer of discount designer apparel, accessories, and home fashions enclosed a 16-page catalog in the May issues of Vogue and Harper’s Bazaar magazines. And in late …

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In News

June 1, 2001




O Pioneers

We’d be remiss if we detailed the accomplishments of the latest wave of innovators without reviewing those of their predecessors — the pioneers of cataloging. Here, a brief look at those who led the evolution of the industry.
Richard Sears, founder, …

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In News

June 1, 2001




Working Gear

Mix, match, switch products on the Web with all-in-one configuration tools
Cut to Fit
It’s no surprise that marketing simple products is easier than marketing complex products. A “complex” product can be relatively straightforward, too, and is often just a …

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In Uncategorized

June 1, 2001




List Watch: Memorable Lists

‘What’s the Most Unusual List You’ve Rented?’
Would you rent a list of tool buyers for a women’s apparel catalog? Or a list of lingerie buyers for a consumer electronics title? Probably not. Then again, sometimes mailers take a gamble …

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In News

June 1, 2001




Stooges Catalog Soitenly Keeps Growing

In 1959, Moe, Larry, and Curly Joe of The Three Stooges launched their own company to oversee their films and licensed products. More than 40 years later, that company, Comedy Three Productions, is making a go of cataloging.
Comedy Three Productions bought …

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In Uncategorized

June 1, 2001




Operations & Management: The Perils of Perishables

Selling food via catalog or the Internet is not for the faint of heart. “Besides human organs, we are shipping the most perishable of goods,” says Jo-Von Tucker, president of Chatham, MA-based Clambake Celebrations, which ships live lobsters and seafood …

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June 1, 2001




Listings

NEW LISTS
HISPANIC CREDIT CARD HOLDERS
The Hispanic Credit Card Holders file contains 500,000 names of Hispanics who have qualified for credit cards and use them to purchase such things as publications, merchandise, and gasoline. These buyers like the monthly payment …

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In News

June 1, 2001




Catalog Copy: So It’s Listed in the Catalog? So What?

I sometimes wonder whether the people who write catalog copy and the people who buy merchandise for a catalog ever talk to each other. ▪ The people who write the copy understand very well: A casual catalog reader sees an item, …

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June 1, 2001




Mergers & Acquisitions: First-Quarter 2001

The first quarter of 2001 was a hotbed of catalog industry mergers and acquisitions. Thirty-seven transactions were completed during the first three months of the year, compared to just eight during the first quarter of 2000.
Despite the number of deals during …

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