April 1, 2000




Why not motivate them while we’re at it?

We’re under siege. So what?
The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope, from competitors. Retail stores are fighting for their lives with discounts, rebates, and free latte.
And those …

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In Uncategorized

April 1, 2000




ONLINE SECURITY: Warding off hacker attacks

Simple ways to keep your Website secure
After a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website in January and stole tens of thousands of credit card customers’ names and numbers, …

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In News

April 1, 2000




ACQUISITIONS: Lillian Vernon buys Rue de France

After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home goods cataloger signed a letter of intent to acquire the assets of home decor cataloger Rue …

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In International

April 1, 2000




ELECTRONIC LISTS: Getting e-permission

E-mail co-ops demand opt-in proof
Just as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers receiving more offers, the e-mail co-op databases now cropping up mean more e-mail for online …

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In News

April 1, 2000




STRATEGIES: ONE BIG SECRET

Victoria’s Secret parent integrating brands and channels
For the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly “branding” meetings. Bringing in key department managers – from creative, merchandising, circulation, and new media – …

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In Channel Integration

April 1, 2000




at deadline

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and Brownstone Studio catalogs. Formerly known as Diplomat Direct Marketing, Teaneck, NJ-based StyleSite filed for Chapter 11 bankruptcy protection on Jan. 13. …

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In News

April 1, 2000




MANAGEMENT SOFTWARE REVIEW: Programmer’s Paradise, on MACS

Programmer’s Paradise purchased its MACS software from Delray Beach, FL-based Smith-Gardner in April 1997. The Shrewsbury, NJ-based cataloger uses an HP 3000 platform to run the program. Approximately 100 employees at Programmer’s Paradise have access to the software system, which the company interfaces …

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In News

April 1, 2000




SPIN-OFFS: Miles goes younger

New Miles Kimball title targets `next generation’
Keeping in mind that many customers of its flagship low-end housewares and gifts book are getting on in years, Miles Kimball in February spun off a general merchandise catalog targeting younger buyers, ages 35…

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In Uncategorized

April 1, 2000




PROSPECTING: Searching for a DMV detour

Direct marketers must now use an alternative route to obtain the information once offered by state departments of motor vehicles (DMVs). In January, the Supreme Court ruled that the federal government acted within its authority in forcing states to get …

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In Lists & Data - Business-14-05-2013

April 1, 2000




CELEBRITIES SELL OUT

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique sells eclectic apparel and accessories, such as a Fringe Shoulder Bag ($110) and the Fabulous Pant ($237).
But Ullman …

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In News

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