July 1, 2000




DMA catalog members dropping

The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers accounted for 14% of the DMA’s membership in 1997, this year they represent just more than 10%.
“We’re not …

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In News

July 1, 2000




Geerlings & Wade forges ahead

Geerlings & Wade seemed to be starting the year on a sour note. The wine marketer’s first-quarter sales of $8.2 million were down 3.5% from the first quarter of ’99. Meanwhile, the net loss had jumped 46%, to $413,000, or $0.11 loss per share. But president/…

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In News

July 1, 2000




Hickory Farms’ new direct focus

A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.
The food gifts marketer has been gradually closing its year-round stores, which at one point …

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In News

July 1, 2000




…but lots of interest in e-mail

E-mail marketing among business-to-business catalogers appears to be gaining momentum. Half of the b-to-b catalogers surveyed in the 4th Annual Electronic Marketing survey (see i.merchant, June 2000) say they promote their online catalogs via e-mail. And some b-to-b catalogers have …

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In Uncategorized

July 1, 2000




Magellan’s explores Web growth

Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating the World Wide Web.
As of last holiday season, the Magellan’s Website accounted for 20% of …

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In News

July 1, 2000




L.L. Bean cleans up

Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the summer 2000 edition of its Clothes for Women title. The product offering is a …

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In News

July 1, 2000




Smithsonian planning `digital convergence’

Believing it’s a sleeping giant in terms of its online revenue-producing potential, the 154-year-old Smithsonian Institution is taking steps to develop e-business initiatives to reach a broader audience.
Part of the institution’s strategy to reach new buyers and make more …

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In Uncategorized

July 1, 2000




YOUR NEW HIRING STRATEGY

Some tips for finding the right employees for your new business
The evolution of traditional cataloging into multichannel marketing will force many mailers to look at new ways to find and hire the best workers – those candidates who possess …

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In Uncategorized

July 1, 2000




EXCHANGES: Sharing less with their rivals

Some exchange less because fewer competitive lists are available
Are catalogers becoming reluctant to share names with their competitors? Opinions of sources are somewhat mixed, but the Catalog Age Benchmark 2000 Report on Lists (see June issue, page 63) indicates that the …

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In News

July 1, 2000




Plus-size apparel market reveals a new shape

Between 1994 and 1997, the plus-size women’s apparel industry grew 20%, to $23 billion, according to the Port Washington, NY-based research firm NPD Group. What’s more, by 1998 it accounted for more than 25% of the total women’s clothing market.
As plus-size women become a more …

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In Lists & Data - Buisness, Lists & Data - Business-14-05-2013

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